How does OpenX's hybrid work model support our employees? Rebecca Bonell Woolcott shares how this model creates more flexibility, independence and team connectedness in her day to day. Read the Built In NYC article and check out our open roles here: https://bit.ly/4efLWgm
OpenX
Technology, Information and Internet
Pasadena, CA 28,037 followers
The most innovative independent supply-side platform.
About us
OpenX is the most innovative independent supply-side platform. And we believe that you deserve a better ad selling and buying experience. Demand addressability, transparency, and sustainability. Demand more.
- Website
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http://www.openx.com
External link for OpenX
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Pasadena, CA
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Advertising Technology, Yield Optimization, Ad Serving, Ad Exchange, SSP, Mobile, Header Bidding, GCP, and Ad Tech
Locations
Employees at OpenX
Updates
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We had a great night celebrating Stacy Bohrer and Ana Calabrese at AdExchanger's Top Women in Media and Adtech gala. Congratulations again to our "Programmatic Storyteller" and "Data Demystifier" recipients. #Womenintech
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Drive CTV campaign performance on brand-safe, linear-quality inventory from TV by OpenX using data-driven or content curation. Easily activate by choosing from pre-built packages powered by the largest independent supply-side identity graph. Check out our Premium Packages library: https://bit.ly/4aS1io2 #CTV #CTVAdvertising
Auction Packages Archive | OpenX
openx.com
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Today we announced the expansion of our TV by OpenX initiative, which enables: -Buyers in EMEA, Australia and Japan to tap into 100% direct CTV inventory -Buyers in the US to leverage our data-driven curation on top of transparent, biddable CTV via our library of pre-built deals -Publishers’ global operations to benefit from our transparent approach Learn more about this ongoing initiative in our VideoWeek coverage here: https://bit.ly/3x4jo8M #DemandMore #DemandTransparency #CTVadvertising
'TV by OpenX' Rolls Out in Europe
videoweek.com
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What is tension that exists between publisher signal control and buyer transparency? Our panel on transparency in CTV at Cannes digs in to trending topics like this one and more. RSVP today: https://bit.ly/454iDsF Geoff Wolinetz, Nate Carter from Dun & Bradstreet, Rose Anna McGovern from DIRECTV and Sam Bloom from PMG #DemandTransparency #DemandMore
OpenX at Cannes 2024 | OpenX
https://www.openx.com
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OpenX reposted this
Do you know how many supply-side partners you're inadvertently buying inventory from? The devil is in the details, folks! When you start your supply path optimization (SPO) process, you might be shocked to see that there are over EIGHTY (!) different aggregators and resellers of programmatic inventory. And that just can’t be efficient. But fear not, because I've got a treat for you! This week's guest on The Last Splash Podcast is Stacy Bohrer. She is the VP of Buyer Development at OpenX, and was the first employee for The Trade Desk’s Chicago office in 2013. And did I mention she's being honored by AdExchanger as one of the Top Women in Ad Tech in New York next week? 🏆 Stacy shares her perspective on how to scale teams, servant leadership, and the massive opportunities in increasing inventory transparency in the programmatic space. Trust me, you don't want to miss out on learning from one of the best in the biz! Listen to the full episode today 🎧: Spotify: https://lnkd.in/gN689fxg YouTube: https://lnkd.in/gNZG2jhs Amazon: https://lnkd.in/gefY346K Apple: https://lnkd.in/grtK3dsi
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What does driving meaningful change through advertising look like for brands and agencies, publishers and DSPs? Catch our panel in Cannes on current strategies, measurement, and opportunities for improvement in responsible advertising. RSVP today: https://bit.ly/3R4orNa Chad Hickey from Givsly, Chloe Pastore from Publicis Media, Marla Newman from Raptive, Chandra Cirulnick form Yahoo, Martin Bryan from IPG Mediabrands and Matt Sattel. #DemandMore
OpenX at Cannes 2024 | OpenX
https://www.openx.com
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Swing by our panel at Cannes on navigating the post-cookie era to get the download from our panel of experts including the latest trends, insights and cookieless targeting learnings. RSVP today: https://bit.ly/4dUg6W1 Anthony Katsur from IAB Tech Lab, Caitlin Borgman from ID5.io, Sammy (Frankel) Rubin from Wpromote, Kimberly Gilberti from Experian Marketing Services and Brian Chisholm #DemandMore #DemandAddressability
OpenX at Cannes 2024 | OpenX
https://www.openx.com
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See you at the Stagwell #SPORTBEACH at the Cannes Lions International Festival of Creativity!!
When we said Sport Beach 2024 will be bigger, better, bolder, we meant it 🤩 We are excited to welcome our newest round of athletes, media partners and brand partners to the team! From star athletes and entrepreneurs Travis and Jason Kelce to brand partners Snap Inc., Wilson Sporting Goods Co., and Qualcomm, this year's Cannes Lions International Festival of Creativity. Visit https://bit.ly/44UYk0Q to view the full roster of leaders, innovators and cultural influencers, our flight of daily activities on the beach, the latest #SPORTBEACH news, and much more. Plus, stay tuned for our main stage programming (coming soon!). 🎟️Request your pass here: https://bit.ly/4aDPju9 📅View our schedule: https://bit.ly/44Tb5Jg 👥Check out our roster: https://bit.ly/44STNvW Thank you to all of our SPORT BEACH 2024 Partners: Apollo Jets, HUGO BOSS, Business Insider, Channel Factory, The Chicago Bulls, The Kansas City Chiefs, Clio Sports, Diageo, DIRECTV, Eastside Golf, Epidemic Sound, Footballco, Genius Sports, La Fête Wine Company (La Fête du Rosé), LG Ad Solutions, LoopMe, NBCUniversal, Octillion (acquired by Tegna/Premion Jan 2024), OpenX, PadSquad, Page Six, Qualcomm, ReachTV, Recess Pickleball, Relo Metrics, Rembrand, Saucony, Scripps Sports, Skip Barber Racing School, Sports Business Journal, The Athletic, The North Face, TikTok, The Trade Desk, Vacation Inc., VII(N) The Seventh Estate, 72andSunny, Allison Worldwide, Anomaly, Assembly Global, ARound, Stagwell Brand Performance Network, Code and Theory, Colle McVoy, Doner, GALE, Hunter, Instrument, Movers+Shakers, Stagwell Marketing Cloud, Team Epiphany, TEAM, Left Field Labs #SportBeach #CannesLions #SportBeach2024
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Did we catch you at Programmatic Pioneers Summit? Yesterday Joseph Worswick and Spark Foundry's Jesse Knight presented to a full room of advertisers on how to tackle sustainability and performance. #ProgrammaticPioneers #DemandSustainability