Ogilvy Health

We are so excited to welcome our 2024 summer interns to #TeamOgilvy! We look forward to an incredible summer filled with learning opportunities, teamwork, and impactful projects. ☀️️

#OgilvyOn: Unlocking the Power of Health Influence Learn more about our Global Health Influence Offering: https://bit.ly/44lFrDY If you have any questions about the session please contact us at: [email protected]

We’re thrilled to welcome Julia Bertoldi to #TeamOgilvy as a Project Coordinator!

TOMORROW: Join us for a special edition of #OgilvyOn when experts from our Global Health Influence team share how #Health & #Wellness brands can better engage key audiences and promote healthier living.    Register Now:  https://okt.to/cDBQ4X 

Our very own Nadine Lafond, Client Engagement Officer and EVP Client Leader, Bindhu Gopalan attended #ASCO2024 in Chicago. They had an incredible experience connecting with clients, colleagues, HCPs, patient advocacy groups, and industry peers.     Here are some of their key takeaways: 🔹 Treatment goals are critical and vary across patient journeys; early discussions build trust and ease late-stage conversations. 🔹 HCPs need more palliative care-inspired training and education on cultural and minority population treatment adaptations. 🔹 Aging is a health disparity often compounded by other disparities. 🔹 AI has many potential applications but integrating it into clinical practice requires more work. Patients also need education on AI use in healthcare. 🔹 AI models can reflect health disparities and biases; awareness and corrective measures are essential. 🔹 Encouraging data on curative intent and breakthroughs are poised to change clinical practice immediately. 🔹 Identifying patients not benefiting from transformative outcomes and using AI to develop early treatment strategies can alter their care trajectory. 🔹 Social media, particularly platforms like X, is crucial for oncologists to advance research, promote professional development, and build community in real-time. #Healthcare #Oncology #PatientAdvocacy #HealthDisparities  #ProfessionalDevelopment #HealthcareInnovation 

Every year in Australia, 100,000 new and expectant parents are impacted by perinatal depression and anxiety - that’s 1 in 5 mothers and 1 in 10 fathers.    In honor of Global Day of Parents, Ogilvy Australia collaborated with Gidget Foundation Australia to launch the new brand awareness campaign, “Gidget is here for you”. This pivotal campaign highlights the importance of nurturing the well-being of newborn parents and the support available through the Gidget Foundation Australia.  

We’re thrilled to welcome Brianna Parrinello to #TeamOgilvy as an Account Supervisor! 

According to new data from Ogilvy Research & Intelligence, 70% of people seek out or learn about health information from social media. Explore how we're empowering brands to leverage credible health influencers, build disease awareness, and foster trust within diverse communities through our new Global Health Influence Offering: https://okt.to/eFkWcR 

The healthcare marketing industry now holds a unique power to rebrand cancer in a way which reflects advancements in treatment outcomes.   Read more about our mission to bridge the perception gap in our latest report, “Rebranding Cancer” created in collaboration with WPP and BAV👇     https://bit.ly/3Vi8Wna

Health influencers have the potential to bridge the gap between medical expertise and public awareness.    Our upcoming June 6th Ogilvy On webinar, “Unlocking the Power of Health Influence”, will explore how pharmaceutical, healthcare, and wellness brands can embrace influence to establish strong partnerships with patients, increase brand awareness, and impact health behavior.     Register here: https://bit.ly/3wttNua