NBZ Partner

Hey agency new biz pros—this one's for you! Feeling the pressure to deliver without a playbook? You're not alone. We understand the challenges you face and are here to provide advocacy, guidance, and support to ensure your success. Dive deeper with us and discover how NBZ can help you and your agency win. #BeenThereCrushedThat What's the most important factor for success in your first 90 days? A. Clear goals B. Strong support system C. Effective strategy D. Time management Comment below. Thank you Melissa Shacham Ruth Bernstein YARDNYC ❤️

We’ve crushed some of the toughest new business challenges for agencies of all kinds. From digital studios to advertising powerhouses, we dominate the growth game. To celebrate the last 4 years, we’re showcasing the many ways NBZ crushes it for our clients. First up, leadership teams looking for their new business unicorn—watch this space for more! #BeenThereCrushedThat What’s the biggest challenge in finding new business talent? A. Identifying the right skills B. Cultural fit C. Speed of recruitment D. Budget constraints Comment below.

🔥 What's Hot: Word of Mouth as a Formal Comms Channel Our conversations with brand-side marketers reveal that they increasingly rely on their networks to find agencies. This presents a unique challenge for agencies. If marketers don't know how to describe what you do, you will miss out on opportunities you're right for. Agencies need to think of word of mouth as an active communications channel. It's essential to equip your clients with the right narratives so they can effectively advocate for you. What that means for agencies: 📈 Define and proclaim your superpower: Clearly articulate and consistently promote what sets your agency apart. Be specific about your specialty and exactly what problems you solve. 🎯 Empower your clients: Arm your network with simple, compelling messages about your work and impact so they can be accurate advocates of your brand. 🔄 Involve clients in your journey: Use your clients as a focus group to test new positioning, credentials, or case studies. This gets them invested in your agency's journey, increasing their desire to represent you well. **If this resonates comment below! **

🔥 What's Hot: The Long Play of Being a Roster Agency✨ Procurement: Want to be an approved roster agency? See attached for the paperwork and process. Agency: Is there an immediate opportunity? Procurement: No. Agency: Do we have to pitch when there is one? Procurement: Probably. Agency: 🙄 Sound familiar? We get it. However, after countless conversations with brand marketers at large organizations, it's clear that being an approved "roster agency," though daunting, offers significant opportunities. While it might seem like a mere formality (and a lot of work), being on a client's approved list means you're identified and mobilized quickly, bypassing the usual hurdles of starting fresh. Keep in mind: 🧠 📈 Understand the strategic advantage: Being a roster agency makes it easy for clients to hire you when opportunities arise, not just keeping you on standby. 🎯 Be a specialist: Highlight your specialty and deep expertise. Procurement and brand teams need experts who can address specific challenges with precision, not just another generalist agency. 🔗 Prospect as a roster agency: Once you're on the roster, start prospecting immediately. Engage with individual marketers within the organization. Ensure they know your expertise and that you're an approved vendor who can make their lives easier.

🔥 What's Hot: Trust, Support, and Making Your Clients Shine ✨ Lately, we've been chatting with many brand marketers about what they seek in an agency partner. The consensus is it's not just about the results; it's about the personal connection, the trust, and the support that makes them look good to their bosses. Marketers are under more pressure than ever. With layoffs, economic uncertainty, and high expectations, their jobs and businesses are at risk. They need more than just a vendor; they need a partner who cares about their individual success as much as the overall success of the work. Is this you? Prove it. 🤝 Build genuine connections: It's all about real relationships. Show vulnerability and empathy, positioning yourself as the partner who eases their burdens and helps them shine. 🤔 Be curious: Understand your clients' stresses and anxieties. Ask insightful questions about how the business works and how their success is measured. 🛠️ Highlight your problem-solving skills: They're looking for experts who understand the complexities of their organization. Share case studies where you've navigated the tough stuff that's not in the brief.

Thanks for your continuous support Marissa Freeman. ❤️

Great chatting, Julia Fitzgerald and loved your ideas on how agencies can get on the radar of marketers like yourself. Our shared passion for raising awareness for the "unusual agency suspects" will continue to make us a great team.

🔥 Stop the Resume Parade: Focus on the NOW 🔥 Hey friends, quick PSA on agency intros. We've seen too many agency presentations where teams start off by listing every prestigious agency they've worked at. 🤦♂️ If you’re doing this—stop. Seriously. Pedigree is cool 😎, but if your current agency is awesome, let it shine! ✨ Listing past gigs doesn’t build your brand’s gravitas—it undermines it. It screams insecurity, not confidence. 🚫 For those at newer agencies feeling compelled to leverage past experiences to establish credibility, remember there's a strategic way to do this. 🧠 When referencing past work, focus on your specific contributions and their results. Instead of just saying you worked at a top agency, highlight a successful campaign you led and how it prepared you for your role now. 🌟 If you're in an account or client services role, rather than name-dropping past agencies, talk about the key relationships you built and how you managed major accounts, driving client satisfaction and business growth. 📈 This turns a simple job list into a narrative of growth and relevance, demonstrating your prior accomplishments as a star talent that clients would want on their business. ⭐ Let’s aim to make our pitches showcase the VALUE we bring TODAY, not just where we’ve been. Your agency deserves the spotlight. ✨

🌟 Is creativity your superpower? Prove it. 🌟 We've run into agencies claiming creativity as their superpower 🦸♂️ but not coming prepared with a specific agenda that starts with the work. Instead, many would prefer to "have a chat" and for us to check the work out later on our own time. 🕒 It's disappointing 😞 for us and a missed opportunity for them. 🚫 If creativity is genuinely what you do better than any agency out there, then it demands to be demonstrated, not just discussed. 🎨 Every meeting, every presentation, every pitch should be a showcase of your creativity. ✨

The agency landscape is survival of the fittest. If you’re not evolving, you’re dying. There comes a moment for every agency when they must confront this Darwinian reality and redefine their strategies to stay ahead. This is where the “level-up” brief becomes essential. 📈 For "A-list agencies" that rode the wave of initial momentum, the challenge is maintaining that energy and staying on top. 🌊 They were once the new kids on the block, but now, to continue thriving, they must mature and prove they can operate at a higher level. Flashy work might get you noticed, but to keep building on that momentum requires a whole new level of sophistication and strategy. 💼 On the other hand, there are the established agencies that have become stagnant. These agencies need a redefinition of their relevance to give them a competitive edge and reignite the spark that once set them apart. 🔥 What was once a compelling proposition may have become outdated in today's context. The level-up brief is the key to unlocking the next chapter of success. It involves a comprehensive evaluation of the current state, a clear definition of the future vision, and a meticulously reverse-engineered roadmap to bridge the gap. Equally as important, is an understanding of the marketplace both in terms of the competition and what clients are buying. This is where an external perspective, like NBZ, becomes invaluable. 🗝️ At NBZ, we bring a wealth of experience working with agencies of every type and size. Our proven approach and tested framework are designed to unlock growth in every dimension—revenue, client quality, agency profile, pipeline, win-rate, and overall new business growth. 🚀 If your agency is at a crossroads, wondering how to keep the momentum going or how to inject new life into your strategies, it's time for a LEVEL-UP. Let’s chart the path to your next level of success together. 🌟 #AgencyGrowth #LevelUp #BusinessEvolution #NBZ #NewBusinessGrowth