Navattic

We often get asked about best practices when it comes to interactive demos. Specifically things like: ▪️ What use cases are most popular for interactive demos? ▪️ Should I gate or ungate my interactive demo? ▪️ Where should I place my interactive demo on my website? So we analyzed the top 1% (by CTR and traffic) of the over 18,000 demos built on our platform. And updated our State of the Interactive Product Demo Report to share 2024 interactive demo trends. Read the full report or see the takeaways below ⬇️

Congratulations to some of our incredible customers and partners for being a part of the RevGenius and Seamless.AI Next 50 GTM Startups! ⭐️ Revlitix, Champify, Aligned, UserEvidence, and Sequel.io And congrats to all the other amazing startups on the list!

Did B2B Buyer Best Practices improve in 2024 vs 2023?  Last year after booking demos with the top 100 SaaS companies: 1️⃣ 35% never got back in touch with us 2️⃣ Average of 2 days for companies to respond 3️⃣ Only 17% of websites had interactive demos on their website 4️⃣ 57% of websites had pricing pages In comparison this year: ⭐ Majority same-day responses ⭐ 31% of websites had interactive demos ⭐ 68% of websites had pricing pages Why did it get so much better than last year? Read our 2024 B2B Buyer First Best Practices Report with Chili Piper to find out.

Customer Product Demo Spotlight: Crayon See how Crayon monitors and captures intel on your competitors, enables your revenue teams to win more deals, and helps you measure the success of your compete program. Powered by Navattic demos. Start a demo: https://hubs.ly/Q02ygRNz0

📺 How Julia Schlocker at neuroflash educates and converts freemium users with interactive demos in their in-app notifications and learning center. “We aimed to reduce this confusion because understanding the app makes it easier for users to achieve better results, leading to happier, long-term customers.” Building Tips: Use checklists: “Incorporating a checklist into the process helped us a lot. Checklists grant users the freedom to navigate through the demos at their own pace” Work with CS: “Consulting with team members, especially those in customer success who are aware of frequently asked questions, can streamline the process by addressing common queries right from the start” Read or watch the full interviews under “Customer Interviews” on our blog Note: These interviews are sourced from the builders of the top 1% of interactive demos from our State of the Interactive Product Demo ‘24.

Looking to promote your new demo launch on LinkedIn? Below are 7 of our favorite customer launch examples: 1) Workbooks CRM: Created an animated gif, added logos for social proof, and highlighted their simple pricing structure 2) Klue: Launched Insights feature with a slick promo video and interactive demo on the landing page 3) Blameless: Teases the first step of the interactive demo and uses emojis to indicate the top features included in the demo 4) Peoplelogic: Created an animated video explaining what Peoplelogic does, how much it costs, and how the platform looks with a link to their demo 5) SmartPass: Director of Product Marketing Karli Hetherington teases the first step in the demo and explains why they're trying a demo on their website 6) Kion: Created an animation with an image of the interactive demo and tagline to catch scrollers' eye 7) MeBeBot: Teases the first step of the demo and uses social proof through awards and quotes to get users excited about seeing their product See all the examples ⬇️

Customer Product Demo Spotlight: Commsor 🦕 See how Commsor 🦕 Relationship Intelligence makes it easy to identify who your investors, advisors, champions and more know. Powered by Navattic demos. Start a demo: https://hubs.li/Q02xntGN0

One of the hardest parts of product at a startup is not being distracted by shiny objects syndrome - building every feature prospects or customers request. So we brought on our own co-founder and Head of Product Randy Frank to share how we’ve built our product prioritization process and answer the questions: ▪️ What signals from GTM indicate you’re ready for a product person ▪️ How can product take input from GTM but not let it derail the roadmap ▪️ What are ways to prioritize innovation vs features built for longevity Listen to the last episode of Season 2: https://lnkd.in/esM842fu Thank Randy for being the first Navattic employee on the podcast!

⭐️ Interactive Demo Tip: Use personalization variables and account-based engagement for buyer insights without a gate Use Cases: Outbound, Demo Follow Up, Prospecting How to do it: Outbound at scale: Use Query Strings to pull in email variables from email automation and identify and personalize demos at scale. Demo Leave Behinds: Create Demo Share Links to identify a prospect you’re sending a 1 to 1 demo and see how they engage with the demo. Prospecting: Look under “Attributes” for anonymous visitors under named accounts. Look for additional identifying information such as Seniority or Location. Read the full write-up below ⬇️

Customer Product Demo Spotlight: Gusto See how you can work faster and reduce errors with automated payroll, HR, and more. Powered by Navattic demos. Start a demo: https://hubs.li/Q02wFF9Z0