Meltwater

We’ve all trusted our gut, made assumptions, and let our lucky streak lead the way. But when your business is on the line - Guesswork Doesn’t Work. Learn more: https://bit.ly/3PYH1G1

These teams are prioritizing health and well-being 💪 We’re committed to employee well-being with exclusive perks for our team. Here is a glimpse into the wellness benefits we offer: 👟 ClassPass: With ClassPass memberships, our employees have the flexibility to choose from a wide range of activities and classes that best suit their needs and abilities. 😌 Calm App subscriptions: We understand the importance of mental wellness - that’s why we provide our employees with premium memberships to the Calm app, so that they can take time out of their day to practice mindfulness and find moments of peace. 🏋️♀️ AARMY Bespoke Fitness program: We partnered with renowned Coach Akin Akman to build a comprehensive and inclusive fitness program so that employees could find a fitness community within the organization to complete fun and engaging workouts! These programs not only contribute to the overall well-being of our employees, but they’ve created a true sense of community within our office culture. #EmployeeWellbeing #MentalHealth #EmployeePerks #WorkPerks

🦠Healthcare misinformation plagues social media, but coverage of it is disappearing from headlines. This dynamic has big implications for healthcare and pharma marketers! Get strategies for overcoming these and other industry challenges in our latest insight report: https://bit.ly/4eaHYpg

AI is the big update for social this year, but we broke down some of the other predicted trends in social media. Read more: https://bit.ly/4aLnekM

🏁 Social media engines roared during the Monaco Grand Prix! 🏎️✨ From the flashy sponsorships to the meticulously planned fan experiences, every aspect is finely tuned to resonate with audiences. 🏆 Let's pause for a pit-stop and delve into the global discussion around the teams, brands and sponsors.🚦

Got Memes? 🥛 Instagram is testing a new "Meme" option within Reels. Meanwhile, TikTok is launching a new platform to help creators track performance. Check out more social media updates: https://bit.ly/4bkuTYR

How can we connect with Gen Z through innovative storytelling and content strategies? Under Armour, Edelman, and Meltwater hosted a panel discussion about Reaching #GenZ for Media Leaders and Communicators in NYC! The answer from our panelists:   Sierra Mayhew at WhoWhatWear: 1 in 3 Gen Z’s are considered cultural leaders, there is at least one in every friend circle, and 16% know someone who’s trying to be an influencer   Kelly Conniff at TIME: Long-form content is not dead. Gen Z want to investigate serious topics, and are open to read and complete long articles   Seana Smith at Yahoo Finance: Gen Z loves action oriented stories and wants to be part of the conversation – don’t simply talk about Gen Z, but talk with Gen Z    Oyin A. at The Wall Street Journal: Meeting Gen Z where they are is critical. Transforming a story into an article, podcast, and short form video for a broader audience to access content without a paywall is vital in reaching Gen Z    Special thanks to Chaim Haas, Amanda Coffee, Margot Edelman, Elise Yu, and Samantha Davis Crocker for leading and hosting this event.

Keep an eye out for 60 minute videos on TikTok 👀 TikTok is testing a 60 minute format, in a clear effort to compete with YouTube which has always reigned supreme when it comes to long-form video content. Read more: https://bit.ly/4bkuTYR

YouTube might be one of the most underutilized social media platforms for brands. If you're having trouble growing subscribers, these tips will help. https://bit.ly/4bRMxTp

We celebrated an important milestone at this year's Microsoft Build Conference, where a product demo of our Copilot app was seen in action. With this innovative app, our enterprise customers will soon be able to: 💬 Ask questions conversationally  📥 Receive real-time brand mentions  📝 Access sentiment analysis  📊 Gain competitive intelligence All these insights will be seamlessly integrated into Microsoft Teams, providing: 🔷 Faster and more accurate media monitoring 🔷 Deep, actionable insights powered by cutting-edge AI This achievement highlights our talented team's dedication and hard work! Discover more about this exciting partnership and how it can transform your communication strategies: https://bit.ly/3yFctDa #Microsoft #AI #MSBuild