Media by Mother

The proliferation of new ad networks across various industries, such as United Airlines and Costco, highlights a trend where companies leverage their extensive consumer data to capture ad revenue. Our very own, Steven Frey, calls out the challenge marketers face in discerning which new ad networks are genuinely committed to long-term success versus those quickly set up to capture incremental revenue.

Amazon has made efforts to elevate its pitch to advertisers. Our very own, Tara Grimes, emphasizes Amazon's strength in integrating knowledge across all its products, making it easier for agencies to build better relationships and maintain a holistic view of their business.

New data from #DoubleVerify reveals that retail media networks (#RMN) offer brands high consumer engagement but lower-than-average viewability, with RMNs achieving 183% higher engagement compared to other impressions. Our very own, Steven Frey, highlights the benefits of RMNs for advertisers, despite trade-offs in visibility.

Last week, Google announced a further delay of the third-party cookie elimination in Chrome. Hear what top marketers, including our very own Harry Inglis, have to say about this update and how to adapt ahead of the cookies crumble.

We're thrilled to share our latest work with Gopuff, in collaboration with our creative friends at Mother: 'Bring the Magic.' ✨

The surge in #retailmedia growth persists, with marketers exploring diverse networks amid Google Chrome's #cookie changes. Steven Frey underscores the importance of retail media in understanding #consumerbehavior online, particularly in the absence of third-party cookies, suggesting that this approach may not be easily replicated by all brands but highlights the necessity of adapting strategies for the cookie-less future.

Vale Mr. Daniel Kahneman. He sadly passed this week. In a digitally dominated attention economy, a frequent question is the right balance of brand (emotional) and conversion (rational) advertising. The response is too often grounded in the dynamics of media and not how people's minds work. The foundation of the real answer is in his spectacular 2011 book, Thinking Fast and Slow. Daniel Kahneman was not only one of the brightest minds of the modern age, he was the pioneer in behavioral economics and one of the most important thinkers for the business we are in.

This isn't your mother's typical media agency. “One of the big issues we’ve got with digital creativity is, algorithms have put an emphasis on efficiency of distribution, as opposed to the quality and the impact of the creative idea,” says David Gaines. Learn more about the work we're leading at Media by Mother with our friends at Celtra. 👇

With Google's third-party cookies on their way out, first-party data is becoming a hot commodity for marketers. Retailers are stepping up their game to attract advertisers to their retail media networks, pulling in both big-name and up-and-coming brands. While we're seeing some cash move over to retail media, clients are taking their time to decide what's best for them. Hear more on this from one of our very own, Bana Amare. #RetailMedia #DataPrivacy #firstpartydata #cookies

The demise of Google's third-party cookies has sparked a gold rush in the retail media landscape, with ad spend expected to hit $140 billion by year-end. Hear what our very own, Harry Inglis, has to say about how major players, like Amazon, are expanding their offerings to capture market share.