Media Horizons

PayPal is attempting a turnaround with its latest initiative: launching a new #advertising business. On Tuesday morning, the digital-payments company announced plans to develop an advertising platform aimed at leveraging customer insights. The goal is to create a dynamic, personalized platform that enhances advertising spend efficiency for merchants while providing consumers with attractive offers. #industrynews #paypal #advertising #adplatforms https://lnkd.in/eijPtN76

Louis DeJoy, the Postmaster General, has agreed to pause some changes to United States Postal Service facilities until 2025. These changes include consolidating processing centers and reducing hours at some post offices. This decision is significant because it addresses concerns about the potential negative impact of USPS facility changes on mail delivery services. By pausing these changes until 2025, it allows time for further evaluation and potentially prevents disruptions to mail service for customers and businesses. Additionally, it reflects a response to public and legal pressure, demonstrating a willingness to address issues raised by stakeholders. https://lnkd.in/ey6Nvn46

We're so excited to see our sister company, Lindenmeyr International, team up with UKCousin. As one of their program ambassador, we're thrilled to offer global expansion opportunities to US #brands. Check out Justine Sharpe's take on why paper is a key resource for businesses today: https://lnkd.in/eD7AbFtp #paperbusiness #printbusiness #printindustry

Our very own Heather Fogarty and Alison Stuart are attending the Digiday Programmatic Marketing Summit starting today! The conference brings together brand and agency executives to tackle their biggest challenges, explore innovative solutions, and forge valuable connections. Excited to see who else is attending! https://lnkd.in/eMCc-WJT #agency #digiday #brand #conference

In our hyper-connected world, digital fatigue is a growing challenge, making it essential for businesses to diversify their marketing strategies. Here’s why combining print and digital marketing is not just effective, but necessary: Tangible Connection: Print offers a tangible experience that digital cannot replicate. Physical materials like postcards or self-mailers create lasting brand impressions and can stay in homes or offices for long periods, continuously engaging your audience. Combat Digital Fatigue: Introducing print can capture the attention of those overwhelmed by digital content, offering them a refreshing break and making them more receptive to digital messages when they return online. Enhanced Brand Recall: By linking print materials with digital elements like QR codes, brands can create a cohesive experience that boosts engagement and drives traffic back to digital channels, enhancing overall campaign effectiveness. Targeted Reach: Print excels in reaching demographics less responsive to digital ads or in areas with lower digital engagement, ensuring your message reaches all corners of your market. Combining print and digital allows businesses to cut through the noise, reach broader audiences, and create a lasting impression in a way that digital alone cannot achieve. Let’s rethink our strategies to be more inclusive and effective in today’s digital age. #MarketingStrategy #DigitalDetox #BrandEngagement

Mother's Day is just around the corner. Like most holidays, Mother's Day allows for companies to launch promotional deals and strategize their advertising to clients. Looking back to 2020, one of the most successful advertisements came from Hallmark Cards. In this campaign, we see flawless product placement of Hallmark products and gift cards throughout the ad; items that not only aim to celebrate Mother’s Day but are also related to self-care. The ad closes with the heartwarming message “When you care enough to celebrate the love they give” which perfectly reflects Hallmark’s brand positioning. https://lnkd.in/guGr4PZ #branding #mothersday #hallmark #advertisements #industrytrends

Interesting read + trend on integrating AI into sales and marketing from Forbes. According to Mohammad Bahareth, "AI can be used to track customer behavior and preferences, and then that information can be used to personalize the customer journey. For example, AI can recommend products or services to customers who are likely to be interested in them or provide targeted marketing messages." On the flipside, leaders must be careful, as AI integration without the preservation of the human touch will lead to stilted, robotic customer interactions and customer attrition. https://lnkd.in/eQ4HzmzJ

Google announced that it will not complete third-party deprecation during the second half of Q4 2024 as originally planned. Cookies may not be going away this year, but that doesn’t mean putting a pause on any post-cookie plans — marketers will still need to find new ways to target and measure their campaigns after cookies are gone. #google #cookies #thirdpartydepreciation https://lnkd.in/gH6etPPJ

Cain't wait to see Caroline Shafer rock the #directmail panel at #NEMOA #marketinginnovation #marketingleadership #printinnovation

Thrilled to see our sister company, Lindenmeyr Central, as a Silver Sponsor at #NEMOA. #silversponsor #lindenmeyr #marketinginnovation #paperprintexcellence