Medallion

Today we are thrilled to announce our $13.7 million Series A financing, led by Dragonfly and Lightspeed. Medallion is building the most powerful direct sales and marketing platform in music. Read our fundraising announcement here: https://lnkd.in/eCmuUM6J

Push notifications for Medallion powered artist communities are now live

At Medallion, we’ve built technology to help artists directly grow and engage their fanbases around music, merchandise and tickets. We just launched “First Listens” which enables artists to drop music ahead of wider releases to their communities on Medallion. One of our first artists who activated the feature saw the following results within 24 hours: 🚀 70 % growth in community size (thousands of new members) 🚀 50% of total members listened to the track 🚀 13% of total members commented / actively engaged with the track Nurturing your fanbase is the first step to unlocking the super fan economy. Fans in the Medallion powered communities are more leaned in and more valuable than any where else. Excited for more of our amazing artist partners to fully use First Listens to grow and and engage their fans!! (shoutout to Samantha Sachs & wider Columbia Records team on the below!)

Jungle, the renowned British electronic sensation and Group of the Year winner at the 2024 Brit Awards, leveraged their Medallion-powered JFC community to orchestrate an exclusive pre-sale campaign for their London O2 show in September. By targeting their own community, the band demonstrated the immense value of direct-to-fan engagement and commerce. Read more in our most recent Medallion case study: https://lnkd.in/euDm8Qjg

Medallion is building a platform that enables artists to own direct relationships with their fans around their biggest moments. Greta Van Fleet is creating the right formula with their Medallion-powered fan community, "Electric Tomb." To promote their latest release, "Starcatcher," the band collaborated closely with Lee Martin and Republic Records to reward Electric Tomb members with collectibles inspired by their Spotify listening around the album. As a result, the band landed thousands of new community members within 24hrs of launching the campaign. "So, how does one turn a user's Spotify listening history into an Element of The Ether? What properties of a user's taste might make them a Fire elemental? Which songs might make them a Light elemental?" Read more from Lee on how he connected Spotify and Medallion to create a unique experience for the band's fans. https://lnkd.in/eYHC5fcD

Medallion is building a platform that enables artists to own direct relationships with their fans around their biggest moments. Greta Van Fleet is creating the right formula with their Medallion-powered fan community, "Electric Tomb." To promote their latest release, "Starcatcher," the band collaborated closely with Lee Martin and Republic Records to reward Electric Tomb members with collectibles inspired by their Spotify listening around the album. As a result, the band landed thousands of new community members within 24hrs of launching the campaign. "So, how does one turn a user's Spotify listening history into an Element of The Ether? What properties of a user's taste might make them a Fire elemental? Which songs might make them a Light elemental?" Read more from Lee on how he connected Spotify and Medallion to create a unique experience for the band's fans. https://lnkd.in/eYHC5fcD

Former Billboard Editor and current Full Rate No Cap maestro Bill Werde has always been one of our favorite minds in music, so it's an honor to read his words on Medallion and our work with My Morning Jacket in this recent interview: https://lnkd.in/gzErjE2r

Last month at Medallion: Launch of TigaNonStop + new drops from Gus Dapperton, Tycho, Palaye Royale and more 𖥞 • Greta Van Fleet launched their Starcatcher Ether Pass. Collectors will receive exclusive physical + digital benefits including: limited-edition Electric Tomb ring, 1 of 1 Digital Sword Avatar and Starcatcher Pin, Greta Van Fleet trading cards and a 2023 Starcatcher World Tour Companion Digital Zine • Tiga launched the TigaNonStop community this week releasing the record collection LMZ2023, a series of bootleg DJ tracks made with Hudson Mohawke over the past year. • Gus Dapperton announced the official launch of his Cumulonimbus community with a remix competition for his latest single, “Homebody” in partnership with Landr Chromatic. Fans can install the plugin to access the stems and create their remixes. Full details here: https://lnkd.in/e694D83T

This month at Medallion: Gus Dapperton Launches, New Drops from Jungle, Tycho + Tessa Violet 𖥞 • Gus Dapperton soft-launched the Cumulonimbus community to fans in Discord. Fans who joined the community got a first listen to the new single, “Homebody,” in an exclusive listening party. • Jungle launched our new and improved, UK chart-eligible, Digital Deluxe album product, bundling the preorder for the new album with a Premiere Pass for the Volcano motion picture the band created to accompany the release of their new album of the same name. • Tycho gave Open Source members an exclusive first listen of his new single, “Time To Run,” the weekend before its release date — his first new music in over two years. • Tessa Violet announced her upcoming album MY GOD! through the ULTRAVIOLET community. Fans who pre-saved the album received the presale code for tickets to the upcoming tour. Tessa Violet also dropped the Bad Bitch Producer Pass, allowing fans who collect the pass to collaborate with her for the first community-powered music video for her new song, “Bad Bitch.” Full details here: https://lnkd.in/eVxm6NCm