McGaw

Attention spans are shrinking. How do you ensure your marketing message isn't just heard but remembered? Brands often struggle to break through the noise. The key? Crafting messages that resonate personally—connecting, not just communicating. Here's the strategy: 1️⃣ Authenticity - Genuine stories over polished pitches. 2️⃣ Value - Provide solutions, not just sales talks. 3️⃣ Engagement - Encourage conversations, fostering a community around your brand. Marketing isn't about speaking to your audience; it's about speaking with them. What shifts are you making in your content strategy to foster deeper connections with your audience? We have a great podcast episode with Juliette Kopecky, in which she discusses how LinkSquares creates memorable marketing. The link is in the first comment below.

RevOps faces diverse challenges in making a lasting impact for 2024 and when planning for 2025. Dive into the current Revenue Operations changes with us, featuring: - The host, Dan McGaw, our CEO of Mcgaw And Guests: - Ryan Chana, Head of Global Revenue Operations at Moo - Jeremey Donovan, EVP of RevOps at Insight Partners - Deven P., Senior Director of RevOps at McGaw Discover new standards for operational efficiency and effectiveness. 🚀 🔑 Key Takeaways: 1. Refining Operations without losing effectiveness. 2. Streamlining tech stacks to drive growth. 3. Balancing efficiency and effectiveness in revenue operations. 4. The growing importance of data analytics for long-term success. 5. The role of Segment CDP in the rev ops stack 📅 Save your spot for Wednesday, 5/29 at 10:30 AM ET! 🕥 Don't miss this chance to enhance your strategies for 2025 in the dynamic world of RevOps. Register now for practical insights that will reshape how your business competes! 🚀💼 Get the link to save your spot in the first comment below.

Are you struggling to align your marketing efforts with product development outcomes? Many businesses face a critical gap between these key areas, often leading to missed opportunities and inefficient strategies. What do you do next? 📈 We have one solution: unify your marketing and product analytics. Here are FIVE reasons why you should unify your marketing and product analytics: 1️⃣ To foster a cohesive strategy that breaks down the traditional silos. 2️⃣ To leverage unified analytics to dive deep into customer behavior. 4️⃣ To streamline operations and make smarter, more effective decisions. 5️⃣ To combine Google Analytics 4 and Amplitude to enhance full-funnel reporting. We have a great workshop on this topic. Get the link in the first comment. Also, Comment with your thoughts and tag a friend who needs to hear this.

The intimacy and immediacy of SMS marketing have become more relevant than ever. Companies like Mysa are leveraging SMS as a channel for blasts and a strategic tool for direct engagement and personalized communication. Why does this matter? 🤔 1️⃣ Direct Line to Customers: SMS opens a unique, direct channel to your audience, cutting through the noise of crowded email inboxes and social feeds. 2️⃣ High Engagement Rates: With open rates sky-high, SMS messages are almost guaranteed to be seen, making them a powerful tool for timely communications. 3️⃣ Personalization at Scale: Advanced segmentation and automation tools allow for personalized messages that speak directly to customers' needs and preferences. However, the key to SMS marketing success is strategic integration and thoughtful execution. It's not about sending more messages but sending the right message at the right time. Are you leveraging SMS in your marketing strategy? If so, how are you ensuring it's both effective and respectful of your audience's attention? Want to hear more from Daan? Get the link to listen to his episode of The Stack podcast in the first comment below. Don't forget to like this post and tag a friend. #DigitalMarketing #SMSMarketing #CustomerEngagement

Why would you want to connect GA4 to Amplitude? Here are 6 reasons you should integrate server-side tracking in GA4 by leveraging Amplitude: 👉 Integrate multiple data sources: Send events from sources in Amplitude straight to GA4, centralizing and streamlining your data analysis. 👉 Merge marketing and product interactions: Get a complete picture of the user journey. 👉 Link online and offline behavior: Integrate data from offline actions, such as in-store purchases, with online touchpoints for a holistic customer view. 👉 Analyze the backend: Capture user actions on your website, backend processes, and other transactions affecting user experience. 👉 Track interactions on non-standard devices: Track events where automatic collection isn't standard, like kiosks or smartwatches. 👉 Navigate blockers and privacy regulations: Systematically and respectfully capture data—even when ad blockers are active—while ensuring user privacy. By unifying your analytics systems, you'll get a complete view of your customer journey and have the data to make the right decisions. Get the visibility you need. Check out the amazing webinar we have on the topic. Link in the first comment below 👇. Don't forget to like this post and tag your marketing and product colleagues to share insights. 😉

How do you ensure that your collected feedback reflects your customers' voices? Genuine customer feedback is crucial for effective marketing. Here’s what we’ve learned from Chris Walker from Refine Labs: 1️⃣Rich Insights: Survey Open-text fields reveal a nuanced understanding of customer journeys and pain points. 2️⃣ Quantitative Meets Qualitative: We convert qualitative feedback into quantitative data to identify patterns and actionable insights. 3️⃣ Avoiding Cognitive Biases: Tools like Amplitude and Salesforce help us challenge our assumptions and align our strategies with reality. Have you incorporated similar strategies in your marketing? Share your experiences in the comments. Get the link to the full episode in the first comment below if you are ready to learn more. P.S. Don't forget to like this post and tag a friend who needs this.

Have you fully embraced GA4's potential? Pairing GA4 with Amplitude could be your next step. Server-side tracking in GA4 offers several straightforward benefits: ✅ Integrating Multiple Data Sources: This feature lets you send events directly from tools like Amplitude to GA4. It simplifies your data analysis by having all your data in one central location. ✅ Combining Marketing and Product Interactions: You get a fuller understanding of your users' journeys by seeing how they interact with your marketing efforts and how they use your product. ✅ Linking Online and Offline Behavior: Data from offline activities, like purchases made in a physical store, can be linked to online engagement. This provides a comprehensive view of your customers. ✅ Capturing Backend Actions: This includes tracking user actions on your site, backend processes, and transactions that impact the user experience but might not be visible on the front end. ✅ Tracking on Non-standard Devices: Events can be tracked on devices where automatic collection, such as on kiosks or smartwatches, might not be typical. ✅ Navigating Blockers and Privacy Regulations: Even with ad blockers or strict privacy settings, server-side tracking allows you to collect data that respects user privacy and complies with regulations. Hamed Kian, our Senior Analytics Manager, posted about activating your data with combined tracking. Check out the link in the first comment below. What are your thoughts on combining GA4 with Amplitude? Let us know in the comments below. Remember to like this post and tag a friend who needs this information.

Are you just moving data around, or are you really fixing your business problems? Amplitude custom integrations can help you see the hidden value in your data. They may differ from usual solutions, but this difference can lead to more success. Here's what you should keep in mind: 👉 Custom integrations should only be considered when essential and if they provide clear solutions aligned with business objectives. 👉 Integrating customer data from tools like Amplitude into platforms like Adobe Marketo can significantly enable targeted marketing strategies and contribute to revenue growth. 👉 Always consider the complexity, maintenance, future scalability, and potential costs of custom integrations before moving forward. 👉 Engage stakeholders from multiple teams early to ensure comprehensive understanding and support for the integration's purpose and functionality. 👉 Address potential API limitations and identity resolution challenges upfront to ensure data accuracy and prevent unnecessary complexities. Before diving into custom integrations, assessing your use case and business objectives is crucial. What are your thoughts on custom integrations? Tell us in the comments below. Also, check out the webinar in the first comment below, where we discuss how to extract more value from your Amplitude integrations. Don't forget to like this post and also tag a friend who could benefit. #martech #marketingautomation

Congratulations on securing a new martech toolbox. Now what? Here's a little secret: It's less about the number of tools available than how well they are aligned to deliver results. Here's our blueprint for you: 1️⃣ Integration. Every tool in your martech stack should be effectively interconnected to provide a comprehensive overview of your customer's journey. This requires strong data exchange across all platforms using a tool like Segment. 2️⃣ Flexibility and Scalability. Your martech stack should be adaptable to accommodate your business's growth. Selecting tools that can easily adjust to your organization's evolving needs is crucial, use a tool like Braze. 3️⃣ ROI-centered. Each tool in your martech stack should fulfill a definite purpose, solving a specific problem and providing measurable results. If a tool doesn't deliver a clear return on investment, its role must be assessed. Building an effective martech stack requires strategic planning and continuous optimization. Also, remember the importance of a Customer Data Platform (#CDP) in consolidating customer data and enhancing marketing outcomes. Have you experienced a transformation in your marketing outcomes after incorporating a CDP into your #martech stack? We'd love to hear your stories. Post them in the comments below and share your experiences. If you find this helpful, please tap the 'like' button and share it with others who might benefit from it. We have a great resource on CDPs in the first comment below. Check it out 👇.

Marketing isn't just about tracking clicks—it's about understanding the journey and the impact. Today's B2B buying process is a complex dance, not a straight line. It's about passing the ball back and forth until the goal is scored. This complexity challenges marketers to prove campaign ROI, making defending budgets harder. As Jon Miller, CMO of Demandbase, puts it: "Marketing is an intricate, multifaceted soccer match." This means moving beyond last-click attribution, exploring AI for deeper insights, and experimenting with incrementality to see the real impact of marketing channels. Adam Greco of Amplitude reminds us that strict attribution models limit marketers to easily measured actions. Yet, to thrive, we must think bigger—focusing on building demand through storytelling, partnerships, and engaging content. So, what to do in the face of unreliable attribution models? Embrace qualitative data, focus on relationship-building tactics, and personalize your campaigns. Remember, over 80% of B2B users find interactive content more engaging than static. Key considerations to improve your attribution and get prospects to take action: 👉 Use qualitative data like surveys to gauge marketing performance. 👉 Embrace marketing tactics that forge relationships 👉 Personalize your campaigns and make your content interactive—over 80% of B2B users find it more engaging. Let's shift the narrative from lead generation to demand creation. It's time to play the long game and invest in building genuine connections and brand affinity. Thoughts? How are you navigating the attribution maze in your marketing efforts? Drop your insights below! 👇 #marketingattribution #customerjourney