Maesa

🏆MEET THE WINNER🏆Hairitage Mend to Be Damage Recovery Conditioner took home the 2024 SELF Magazine Healthy Beauty Award in the Best Conditioner for Dry or Damaged Hair category! We're so grateful to the 53 testers - SELF editors, skin care enthusiasts, and everyday folks with varying ages, hair textures, skin tones and types, and routines - for the recognition after reviewing over 2,500 submissions and rigorously testing over 1,000 products! ✨ #beautyawards #winner #maesamagic #beautyindustry #beautyincubator #haircare #wellness

We're excited to share that Maesa Chief Customer Officer Erin Keating and Chief Brand Officer Oshiya Savur will present at the upcoming Jefferies 2024 Luxury, Beauty and Wellness Conference in Paris on Monday, June 3. This event will gather leading thinkers across sectors who will be zooming in on beauty verticals including aesthetics, beauty formulation and incubation as well as consumer health and wellness. As Keynote Speakers, Erin and Osh will talk about disrupting the beauty industry and Maesa’s strategic approach to incubating brands that scale. Thank you Muriel Petit Sasha Radic Eva Zimmerhofer for the opportunity! See you in Paris! #beautyindustry #keynotespeaker #beautyincubator #maesamagic

With the entry barriers going down, the beauty industry has been seeing more and more brands on the market. However, it's become much harder to succeed. In a recent interview with WWD, Maesa CEO Piyush Jain says that there are ultimately many remaining opportunities in beauty and those are found in hidden places where a brand can offer something unique. Read more about his point of view on what it takes to launch a successful brand, including meeting unmet consumers' needs and developing strong partnerships with retailers. Thank you Alexandra Pastore #beautyincubator #beautyindustry #beautylaunch #beautyceo #maesamagic #beauty https://lnkd.in/eHdnvYzP

Last week, Maesa's very own Dana Steinfeld and Kelly Kinnear Hunter from our Brand Incubation and Product Innovation team spoke at the coveted NielsenIQ Consumer 360 conference in Phoenix, AZ. As part of the Beauty Breakout Session, they joined fellow beauty, wellness and CPG thought leaders to discuss the impact of innovation in the beauty category and trends driving innovation forward. During the panel, titled “How Beauty Brands Leverage Innovation to Drive Growth," Dana and Kelly talked about Maesa's approach to innovation, understanding the beauty consumer, forging impactful relationships with retail partners, and successes of three of our recently launched brands - Being Frenshe, fine'ry and ITK. Thank you Anna Mayo, Krystal Dawson and Liz Bonofiglio Reaney for the opportunity and for an insightful and engaging conversation! #beautyindustry #beautyincubator #maesamoments #maesamagic #beautybrands #innovation

This week, Maesa hosted a series of events in honor of Mental Health Awareness Month, highlighting the importance of mental well-being and building a compassionate community where everyone feels safe and supported. We kicked off the week by starting our very first Maesa Book Exchange allowing team members to share books with their colleagues, followed by: 🍃 A mental health walk and a picnic in the park 🍃Lunch & Learn hosted by Calm app on building a mental health toolkit 🍃‘Awaken & Uplift’ meditation 🍃Card and gift basket making event to donate a variety of beauty and selfcare products for residents of the Lenox Hill Neighborhood House Women's Mental Health Shelter at the Park Avenue Armory More than 100 people from the Maesa New York City office participated throughout the week, building awareness for Mental Health Awareness Month and supporting the cause. #MaesaMoments #MaesaMagic #MentalHealthAwarenessMonth #Wellness #Wellbeing #MentalHealth #Community

💥 This year's WWD Beauty CEO Summit was the one for the books! 💥 Under the theme of Expanding Minds, Creating Opportunities, it brought together industry leaders, retailers, marketers, and creative minds across categories to better prepare for the next phase of global beauty. Maesa CEO Piyush Jain sat down with James Manso to talk about what the company has been doing best for over two decades - the art of incubation and the science of co-creation when it comes to disruptive, meaningful and culturally relevant brands. Despite the industry average where 1 out of 10 beauty launches succeed, Maesa's success rate has been 2 out of 3. From meeting unmet consumer needs to building brands with purpose to nurturing collaborative relationships with retail partners, Maesa's strategies propelled it to the #1 beauty incubator in mass globally and #83 global beauty company on WWD Beauty Inc Top 100 list. And that's just the beginning! Thank you to the WWD team Jenny B. Fine James Manso Amanda Boyle Caroline Daddario Sara Shenasky Alice Song Elizabeth Hernandez Lauren Simeone for the opportunity to talk about #MaesaMagic and for Maesa team to be a part of this incredible event. #MaesaMoments #Beautyindustry #beautyincubator #beautybrands #wwdbeautyceosummit #beautysummit

🌺 The Hottest Looks of the MET Gala Red Carpet! 🌺 Maesa's very own Kristin Ess Hair and TPH by Taraji brands had the honor of collaborating with the most renowned celebrity hairstylists and their A-List clients for the 2024 MET Gala earlier this week! Our hot tools and styling haircare products have become true must-haves in creating the floral-inspired looks that stole the show on Monday night. Thank you to our partners A-Frame Agency The Wall Group and Mastermind MGTM for helping us bring #MaesaMagic to life during one of the biggest nights in fashion and beauty!💫 #metgala2024 #metgala2024redcarpet #beautyindustry #celebritystyle #beautynews #hairstyles #hairstylists

🏆WE WON! 🏆We are excited to announce that two of our amazing products, Being Frenshe Glow-On Perfume Oil in Palo Santo Sage and Kristin Ess Soft Volume Blow Dry Brush have been awarded the coveted Cosmopolitan 2024 Holy Grail Beauty Awards! We're so grateful to the 20+ Cosmo editors for this recognition! ✨ #beautyawards #winner #maesamagic #beautyindustry #beautyincubator #skincare #haircare #wellness #fragrance

Last week, Maesa hosted its 2nd annual Bring Your Kid to Work Day! Over 40 children stepped into Maesa New York City office for a full day of engaging workshops, giving them a glimpse into their parents’ work. From fragrance development to sustainability to social media content creation and brand marketing, the kids learned a few new things and hands on skills while making friends and having a great time along the way. This day wouldn’t be possible without all the volunteers from across multiple teams within the company who planned the event, designed the sessions and made them such a success. Hannah Bender Ludovic Bertron Jessie Buchanan Lauren M. Buono, MBA Taylor Chilton Melissa Cohen Jocelyne Cruz Mihaela Deliminkova Caitlin Flanagan Carly Glazer Maria Karr Bri Kennedy Krista Lausman Emma Lewis Paige MacNeill, MBA Amanda Medina Lauren Michel Alison Moretti Elise Morton Ana Nouel Alexa P. Kristi Portington (Simonelli) Marissa Squeri, MPS Glenn Tatem Nora Taylor Rebecca Wilson Caroline Wild #MaesaMagic #MaesaMoments #BringYourKidstoWorkDay #BeautyIncubator

✨ New York City has never smelled so good! ✨ This weekend, over 2,000 people stepped inside Fine’ry-Verse – a one-of-a-kind immersive multi-sensory experience at LUME studios in the heart of Tribeca. Powered by Generative AI visuals, sounds and scents, the Fine’ry-Verse featured four unique scent-sorial worlds, allowing guests to discover the brand’s 15 signature scents, including 7 recent launches. 💫 “All the Feels” - a cloudy dreamscape evoking the feeling of nostalgia 💫 “Nearly Nomadic” – an escape to the most coveted places around the world, from exotic terrains to hidden Mediterranean beaches 💫 “The Royal Sweet” – a Parisian café brimming with gourmand scents and flavors to indulge your senses 💫 “Guilty Pleasures” – a decadent speakeasy bringing opulent, lavish fantasies to life   The first-ever consumer event for the Fine’ry brand, this experience was also the first time a mass beauty brand has ever used Generative AI technology at such a scale.   If you haven’t had an opportunity to experience Fine’ry-Verse, you can discover your favorite Fine’ry scent at your nearby Target. #maesamagic #maesamoments #fragrance #popup #beautyindustry #beautyincubator #experience #scents