As third-party cookies phase out, it’s harder for brands to connect with customers. But Albertsons Media Collective is ahead of the game. They’re using LiveRamp’s tools and Google's Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) solution to help their advertisers get better audience reach using their first-party data. Now, Albertsons Media Collective is running national campaigns on popular streaming services - and this is just the beginning! Together, we’re making customer connections stronger and more meaningful, all while respecting privacy. https://bit.ly/3KpmCXu
LiveRamp
Advertising Services
San Francisco, CA 68,645 followers
Collaborating with the world's most innovative companies to build enduring brand and business value
About us
LiveRamp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. LiveRamp provides the flexibility to collaborate wherever data lives to support various data collaboration use cases - within organizations, between brands, and across its global network. Hundreds of global innovators - from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders - rely on LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of first-party data while staying on the forefront of evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.
- Website
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https://liveramp.com/
External link for LiveRamp
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Public Company
- Founded
- 2011
- Specialties
- Data Onboarding, Big Data, Marketing Technology, and Digital Advertising
Products
LiveRamp
Data Management Platforms (DMP)
The LiveRamp enterprise data connectivity platform connects people, data, and devices across the digital and physical world, powering people-based marketing and allowing consumers to safely connect with the brands and products they love.
Locations
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Primary
225 Bush St
Flr 17
San Francisco, CA 94105, US
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25, Rue Anatole France
Levallois-Perret, Île-de-France 92300, FR
Employees at LiveRamp
Updates
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As third-party cookies leave the ecosystem, enterprises are exploring how to connect data in new ways that allow them to grow innovation and revenue. According to a 2024 commissioned study conducted by Forrester Consulting, 93% of respondents agree that improved data collaboration is critical to driving improvements in customer loyalty, data quality, regulatory compliance, and more. Download the study: https://lnkd.in/gKECJxCR
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Don’t forget to register for our webinar with The Hershey Company this Wednesday – spots are limited! Join Kyle Shank, Director of Media Tech, Analytics and Ops at Hershey's, and LiveRamp's Tousanna Durgan as they unwrap how clean rooms are impacting the company’s success with unified measurement and insights. Register here: https://lnkd.in/enAKZCND
Webinar: Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness | LiveRamp
https://liveramp.com
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LiveRamp reposted this
Hershey’s recipe for advertising success: Unified clean room measurement by Liveramp https://lnkd.in/eX2hftJg
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LiveRamp reposted this
Today, savvy consumers expect more from the brands they choose to share their personal information with. They want personalized experiences, unique offers, and special discounts. And they demand that their data is in safe hands. First-party data. Consented data. Permissioned data. Whatever you call it, companies need to prioritize a trusted value exchange to strengthen their bond with consumers. Check out my latest article to better understand how secure data collaboration can help companies grow brand and business value by earning customer trust. #datacollaboration #marketing #datainsights
The Marketer’s Guide to Delivering Privacy-Centric Customer Experiences
https://customerthink.com
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99% of orgs plan to leverage data collaboration to create more brand and business value this year. 💡 Download our new report “AI and Other Top Trends in Data Collaboration and Clean Rooms” to explore data collaboration use cases across industries. https://lnkd.in/e4mgtXt6
AI & Other Top Trends in Data Collaboration & Clean Rooms | LiveRamp
https://liveramp.com
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Did you hear about how Pinterest is enabling brands to supercharge their ability to reach customers who are looking for their products and services? In this short video with Pinterest's Product Manager of Ads Data and Partnerships, Jimmy Ho, learn how data collaboration is enabling: 👉 Precise audience activation to deliver personalised customer experiences 👉 Effective conveyance of the impact of advertising investments to Pinterest’s partners 👉 Enhanced privacy preferences while maximising performance and measurement accuracy Watch the video here: ⬇️ https://lnkd.in/esD5nq7v
Pinterest Customer Testimonial - Video
https://liveramp.uk
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Want to know how your business can unlock greater effectiveness and efficiency within your marketing operations? In the sixth instalment of his series on data collaboration, Graham Tricker VP Revenue UK at LiveRamp discusses how data collaboration can do exactly this, empowering your campaigns to operate with optimal impact... ✍️ Getting the right message 👨🏻💼 To the right person ⏰ At the right time 👨🏻💻 And though the right channel 👤 Within a privacy-first environment Underpinned by an example from LOOKFANTASTIC.COM, Graham shares how they leveraged data collaboration to improve efficiency and effectiveness, ultimately increasing ROI to 7.2 📈 Read Graham's full blog on our website here: ⬇️ https://lnkd.in/dVzr4u4q
It’s not effectiveness OR efficiency; data collaboration enables both
https://liveramp.uk
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⏱️ As Google Chrome postpones the cookieless countdown, don't take your foot off the pedal! That's only an extra four months to take the necessary steps and futureproof your business 🙅🏾♂️ With 50% of the web already cookieless, now is the time for omnichannel marketers to discover more effective solutions. LiveRamp's Chief Connectivity & Ecosystem Officer Travis Clinger says "The delay to early 2025 is a small one, and as an industry, we should use this time wisely to move to solutions that are proven to perform better than cookies today." 🍪🚫 Discover how leading brands like Omni Hotels & Resorts and NBCU Advertising & Partnerships are achieving success by embracing solutions like #PAIR early. Check out our blog for more insights into the future of marketing without cookies. 👇 https://lnkd.in/ecGvZqy9 📈✨ #CookielessFuture #MarketingInnovation
Only Another 120 Days to Prepare for Chrome’s Deadline: Why Marketers Should Embrace Cookieless Solutions Today
https://liveramp.uk
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Want to shift the value extraction process from data into a high gear? 🚗💨 In our latest article, LiveRamp's VP Revenue UK, Graham Tricker, explores how data collaboration can streamline processes, saving both time and resources. From accelerating media planning to optimising operational workflows, data collaboration offers a myriad of benefits beyond targeting. Learn how Boots UK increased its digital media budget execution from 7% to 60% by leveraging data collaboration, making the process quicker and more autonomous. But it's not just about internal efficiency... retail media networks also reap the rewards. CPG companies can run campaigns more efficiently, saving time and resources while delivering targeted results. 📈 Dive into our blog to uncover real-world examples and insights into how businesses are leveraging this powerful approach to drive success ⬇️ https://lnkd.in/dzFWeF9P #DataCollaboration #Efficiency #MarketingStrategy
The need for speed – how data collaboration accelerates unlocking value from data
https://liveramp.uk
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