Failing fast allows you to correct fast. Regardless of the amount of research you have done before selling into a specific industry, be prepared to identify where you can learn directly from the people or brands you are selling to in order to understand your ideal customer profile as fully as possible. Hear the full conversation on YouTube now: https://lnkd.in/geqKv-Ep #ICP #GTM #B2B
JumpCrew
Marketing Services
Nashville, Tennessee 31,974 followers
JumpCrew identifies, attracts, converts, and retains your B2B customers.
About us
JumpCrew builds high performing, B2B sales teams that set qualified meetings, close deals, retain customers, and increase LTV. Companies like Alibaba, Airbnb, Nextdoor, X (formerly Twitter), Zillow, Cintas, and Experian trust JumpCrew to build, execute, and scale their go-to-market function.
- Website
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http://www.jumpcrew.com
External link for JumpCrew
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- Nashville, Tennessee
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Marketing, Sales, and Lead Gen
Locations
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Primary
Get directions
501 Great Circle Rd.
Suite 200
Nashville, Tennessee 37228, US
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Get directions
425 Broadway
New York, 10013, US
Employees at JumpCrew
Updates
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Caitlin Rowan, VP of Sales Delivery, explains why standardized benchmarks and KPIs are critical to understanding every stage of your sales funnel. However, don't be married to the same typical metrics that everyone else is tracking. Specialize for the use-case specific to the measurables that align your key stakeholders. Listen to the full conversation here: https://lnkd.in/geqKv-Ep #GTM #GoToMarket #B2B
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Caitlin Rowan, VP of Sales Delivery, advises against reps selling into specific verticals too early on when selling a new product or service to avoid faulty testing right out of the gate. Start broad, and narrow as you learn more about the account and which reps on your team are experts in different verticals. Watch the full conversation now: https://lnkd.in/geqKv-Ep #GTM #GoToMarket #B2B
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In this short clip, Rob Solberg, SVP of Partnerships, and Brittany Mullins, SVP of Sales Delivery, delve a bit into their unique approaches to sales strategy for different types of teams. Rob specializes in selling just one product, JumpCrew. His focus on a single offering allows for deep expertise and a streamlined, efficient sales process. While this means less flexibility in training, it ensures a consistent and knowledgeable approach to every customer interaction. Brittany, on the other hand, juggles a diverse portfolio, selling for various clients. Her strategy is all about customization and strategic alignment. Brittany carefully matches the right sales reps to the right verticals and clients, recognizing that a rep who excels in one area might face a learning curve in another. This adaptability ensures that each client gets the tailored approach they need to succeed. Check out the full conversation here: https://hubs.ly/Q02ybZwj0
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Shout out to our very own Jay Coady, VP of Sales Delivery, on the true essence of growth. Jay highlights that growth is not just about the numbers; it's a journey of continuous improvement, talent nurturing, and pushing the boundaries of innovation. At JumpCrew, we wholeheartedly believe in fostering a culture where our teams can thrive, individuals can reach their full potential, and goals are not just met but exceeded. Jay's dedication to building and scaling sales teams is a testament to our commitment to these principles.
Growth is more than just numbers on a spreadsheet; it’s a journey of continuous improvement and development. To me, growth means nurturing talent, fostering a culture of innovation, and pushing the boundaries of what’s possible. It’s about creating environments where teams can flourish, individuals can reach their full potential, and goals are not just met but exceeded. Throughout my career in both inside and outside sales organizations, I’ve been dedicated to building and scaling sales teams that thrive on these principles. My experience in negotiation, sales, team building, leadership, and coaching has shown me that true growth is rooted in empowering people and cultivating a supportive, innovative culture. I believe that investing in our people is the key to achieving extraordinary growth. By fostering collaboration, encouraging continuous learning, and embracing new ideas, we can drive sustainable success together. Growth is a collective effort, and when we prioritize a growth mindset, we can achieve remarkable results.
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A robust process is the backbone of effective sales and marketing strategies. As Nate Fernandez, JumpCrew's Performance Growth Consultant, explains, no amount of technology can compensate for a flawed foundation—gaps in the process will inevitably lead to missed opportunities. It's vital to develop tailored sequences that address specific stages of the buyer's journey. This can ensure a more seamless experience that nurtures potential customers from initial contact to final conversion.
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When it comes to scaling your conversion rates, it’s easy to fall into the trap of thinking spending more on ads will always generate more leads. Jarron Vosburg sat down with JumpCrew to go more into what this means for companies. The approach assumes a 1:1 relationship between spend and leads, but this isn't always the case. In reality, simply increasing your budget in paid media channels like LinkedIn or Google can lead you down a very slippery slope if your conversion rates aren’t keeping pace. The crux of the issue lies in understanding that these platforms should not just be viewed as mere channels to pump more money into, but rather as strategic distribution networks. The real focus should shift towards three key areas: deeply understanding who your customer is, ensuring your product meets their needs, and mastering how to communicate effectively with them.
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We pride ourselves on our ability to connect and deliver results to companies of different sizes, industries, and locations, and it’s dedicated Sales leaders like Curtis Langley who make this possible. The adaptability and expertise JumpCrew has on our sales teams allow us to tailor strategies that meet the unique needs of each client, demonstrating our commitment to versatile and effective solutions. As Curtis put it, "It's about crafting tailored strategies to drive real growth." Curtis’s experience highlights the impact that JumpCrew’s team members can have on diverse business landscapes. We’re thrilled to have Sales leaders like him who drive success and showcase the breadth of our capabilities. Thanks for your incredible work, Curtis!
I've had the opportunity to work with multiple clients, which has been both challenging and rewarding. Each client comes with unique goals and challenges, constantly pushing me to adapt and innovate. This dynamic environment has improved my ability to switch contexts quickly and deepened my expertise across various industries. What excites me the most is seeing the direct impact of my work on different business landscapes. It's not just about closing deals; it is about crafting tailored strategies that drive real growth. For those considering a similar path, here's my advice: embrace the diversity of experiences—it's a great way to learn and grow personally.
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Hot take from Jarron Vosburg, VP of Growth: Resist the urge to spend blindly on marketing The instinct might be to increase spend across popular channels like Google, LinkedIn, and Meta to generate more leads. However, as Jarron articulates in his latest video, this could lead you down a path of diminishing returns. Let’s shift our focus back to the basics: truly knowing our customers and speaking directly to their needs. It's not just about finding anyone; it's about finding the right one.
VP Growth @ JumpCrew | Sharing stories, mistakes, and POV from launching 400+ revenue teams across startups to Fortune 1000
Resist the urge the spend money on marketing. The fundamental question for sales and marketing leaders is "where will I get leads?" Google. LinkedIn. Meta. To get more leads, I must spend more money. This approach will lead to failure. Most are unwilling to do the work that's most difficult. Understanding your customer. Can you confidently answer these questions with authority? 1. Who is my customer? 2. What does my customer need? 3. Do I know how to speak to that customer in a way that will get their attention? 4. Why me versus something else? Technical work in paid media channels has a quick path to diminishing returns. It's the first place marketers go when leads aren't converting to sales and it's the first thing salespeople ask about when they feel their leads aren't qualified. Should we refine our audience? Should we test new messaging? Should we swap the creative? It's like changing your wiper blades when all four tires are flat. Paid media is for message distribution. Even paid search, which is widely considered the place to capture high intent, is simply a distribution channel. You want your message to be seen by an audience. That audience is people searching a term, phrase, or keyword. If you aren't an expert in understanding what will resonate with your ideal customer at the point at which they're actually in market, then you'll waste every dollar you spend.
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Carol-Ann R., our operational wizard, discusses the different needs for a granular view and a bird's eye view when looking into Operations and standardization. With a bird’s eye view approach, it ensures efficiency and consistency across the board. - Operations are streamlined, cutting out complexity. - Quality control is enhanced, guaranteeing uniform excellence. - Training is optimized, boosting productivity.