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Ozempic is climbing up our ranking of the highest-spending pharma brands on TV! Last month, Novo Nordisk ramped up their TV ad spend to $12.2 million, after previously holding back due to shortage concerns. This makes Ozempic the 8th highest spending pharma brand overall. See our full ranking of the top 10 pharma brands on TV at Fierce Pharma: https://lnkd.in/gqUejZk7

Nike’s latest Olympic ad featuring the #RefugeeOlympicTeam is redefining empowerment while excelling in creative performance 🌟👟 Here are some of the impressive metrics behind the 60 second spot: - Achieved rare levels of Empowering - Relevance: Message rated the Single Best Thing 2.5x the category average - Consideration: +5 pts over norm, reaching 52% - Unaided Recall: 70% on first view Congratulations to Wieden + Kennedy, Vanessa Garcia-Brito, Heidi O'Neill, and the entire Nike team on a truly impactful campaign that celebrates the strength and spirit of refugee athletes. #Nike #OlympicAds #CreativeImpact #MarketingSuccess

How did an automotive brand save $2 million in TV ad spend? Find out in our latest case study: https://lnkd.in/dRKnXcrQ Discover the measurement strategies and key cross-platform metrics that helped the brand maximize ROAS and improve campaign efficiency using iSpot.

Join iSpot for three can’t-miss sessions at #CannesLions featuring our Founder and CEO, Sean Muller, Chief Commercial Officer, Mark Myers, and EVP of Media Partnerships, Stuart Schwartzapfel. Get ready for exclusive insights from these industry-defining discussions: - Tuesday, June 18th at 3:30 PM: Brand Innovators fireside chat with Brad Audet, CMO, Mazda North American Operations. - Wednesday, June 19th at 11:35 AM: Coalition for Innovative Media Measurement (CIMM) Summit for the big US currency debate with Paramount Advertising, dentsu & more. - Thursday, June 20th at 12:45 PM: Exploring how advertisers can find creative success on cross-media platforms with TikTok. Keep an eye out for more details on speaking sessions, and activations! While you're in Cannes, meet with iSpot leadership to exchange industry insights and explore new measurement opportunities. See you soon! https://lnkd.in/gCKcpnev

According to our data, GEICO leads the way with the largest share of household TV ad impressions during the Stanley Cup playoffs at 3.72% thanks to the fan excitement around the heated conference final matchups. Get more iSpot insights from the Cup at The Measure: https://lnkd.in/gm2uDb2f

#WelchsFruitSnacks crushed creative impact KPIs with a new campaign featuring #GordonRamsey as Chief Fruit Officer 💥📊 A mix of celebrity appeal, cheeky humor, and strong branding propelled "Pantry Perfection" to dominate snack category benchmarks. Check out a few of the impressive results behind the 30-second creative: - Relevance: 100th percentile - Attention: 96th percentile - Likeability: 96th percentile - Brand Recognition: 80% (vs. 62% category norm) - Top-2-Box Purchase Intent: 73% (vs. 57% category norm) Congrats to PIM Brands, GUT & Lauren Rosenberg on a standout campaign that outperforms the snack competition! #WhollyFruit #SnackAds #CreativeImpact #MarketingSuccess

In today's hyper-fragmented landscape, are your streaming ads hitting the right audience? Without tracking these key KPIs, you could be off target. Download our playbook to uncover the streaming metrics that matter most and ensure you reach the right audience, cut ad waste and gain an edge in the crowded marketplace. https://lnkd.in/gwERkqTh

McDonald's embraces the #Grandmacore trend in their latest TV spot for the Grandma McFlurry. Featuring real grandmothers and their grandchildren, this heartwarming ad has already racked up over 2 billion TV ad impressions. Check out more of today's top spots with data insights from iSpot at Ad Age: https://lnkd.in/gUWprZs8

This year’s March Madness showcased a standout example of athlete-driven engagement, dramatically boosting ad impressions during Iowa games well above the women’s tournament average. Uncover how Caitlin Clark transformed advertising effectiveness during the tournament as well as other top ad insights in the 2024 March Madness TV Transparency Report from iSpot. Grab your copy now. 👇

iSpot had a great time discussing purpose-driven marketing and emerging media channels with American Cancer Society and Southwest Airlines yesterday. Thanks to Susan Ram, our Regional Director of Brand Partnerships, for guiding two sessions at the Brand Innovators' Shaping the Future of Marketing Summit. Joining Vanessa Peace, VP of Marketing, Susan explored how the American Cancer Society leverages inclusivity for brand impact, sharing strategies to authentically grow brand equity and consumer engagement. With Jonathan Clarkson, VP, Head of Marketing, we delved into Southwest Airlines' emerging media channels, media fragmentation, and the evolving role of AI in a brand's strategy. We look forward to continuing these important discussions at #Cannes - see you next month! https://lnkd.in/gCKcpnev