imogene + willie

Great brands know how to inspire their audience. Every year, imogene + willie host a Pinewood Derby. A night where adults gather to race 5 oz race cars down a 32 foot track. This year, they’ve introduced a new trophy for winners. (image below) When I first saw it, I immediately lit up and started sharing it with all my friends. That’s when I realized that great brands don’t just market, they inspire. They inspire people to share, to make, to do. Giving people a reason to be a part of their world beyond just the product. That’s what my favorite ones do at least. If you want to find ways to inspire your audience, let's chop it up.

Last week, we gathered folks from Nashville and beyond in the backyard and hosted a Pinewood Derby race... a chance for adults to design, carve, and race little blocks of wood on wheels. As usual, our community did not disappoint.

This article was in the Wall Street Journal this morning…..I found it pretty eye opening.  I know how much our team believes in our approach to Made in USA and taking care of our beloved vendor partners and the overall maker community…..but when I read something like this it makes me so damn proud of how we go about doing things each and every day.

Congratulations to Victoria Oglesby who is celebrating 5 years with imogene + willie! Victoria has long led the charge on creating an exceptional customer experience for retail and web customers, and she works tirelessly to imagine new opportunities to surprise and delight. We are incredibly lucky to have her on our team, and so are our customers.

We're proud announce that Zacchaeus Dance has been promoted to Director of Digital Marketing + Content. He recently celebrated his five year anniversary at the company, and his pathway here has been an exciting one to follow. We discovered his talents early as he supported our social media efforts. Forging the way in the digital content world, he went from digital content coordinator to digital content manager, overseeing email and mailing list growth, social media ads, and website development. He recently helped us reach our goal of 200k instagram followers, on top of huge success in the digital ad space. We are so grateful for his contributions to our growth. Congratulations, Zacchaeus!

what a year 💙 yes, it's not over yet, but we're feeling extra mushy as we head into the final stretch. mushy, and extremely grateful. grateful to work alongside a talented crew of wonderful people who are passionate about what they do, and grateful for the support from all of the incredible folks that believe in what i+w stands for and let us get up in the morning to do what we do every day. thank you all so very much. without you, there simply would be no imogene + willie. take a look behind the scenes; these are some of the folks that make the magic happen over here.

I admire how imogene + willie runs their company. I just received yet another product — The Quilted Flight Vest — from them and continue to be truly blown away by the craftsmanship and quality of their products. They're a great brand to draw inspiration from. They perfect the keystone of customer-centricity… incredible products. They've built a brand that is centered around exceptional products that transcend simple trends and are brought to life with impactful imagery. They're focused on the right things — products over everything else. I knew about them for a while, but it took Ryan Babenzien telling me about them to give me the confidence to try. So a $0 CAC thanks to Ryan. And I'm too high of an LTV than I'd care to admit. Build products so good that friends tell their friends. #productled

amidst the frenzy that is "black friday" and "cyber monday", we want to take a moment to reflect on why we are here and how it all began. in 2009, we set up 15 sewing machines in this 1950s service station. in the early days, everything we made was designed and manufactured in this small nashville shop.⁠ ⁠ we began with the simple hope to sew a perfectly fitting jean.⁠ ⁠ it was our vision that this gas station would become a destination for lovers of great denim. too often, jean styles are born out of a fashion trend or modern innovation. our jeans were created as a reaction to what wasn’t happening. we wanted to make the best fitting jeans of the highest quality.⁠ ⁠ while we watch more and more companies move overseas to make their clothes cheaper and faster, we remain steadfast and stubbornly committed to making all of our clothing here in the united states of america.⁠

We're so proud to support the work of Stony Creek Colors.