Imagine If Insights & Strategy

Wow. Just....wow. Must read. https://lnkd.in/eTRJpuJt

This episode of our podcast **All About Impact** with Dr. Ani Ziyalyan, Ph.D. is focused on a topic research & insights community rarely talks about... >>> Change Management<<< 📣 Typically we think of research programs or projects resulting in positive outcomes based on the work of the internal clients, stakeholders, etc. Imagine if we took more ownership and collaborated with stakeholders at a more organizational level, using principles and best practices in change management and organizational development. To do so, listen to this episode and check out these 💎 "Impact Gems" 💎 (aka, key take aways) from the discussion with Dr. Ziyalyan. 💎 Which "Impact Gem" is your favorite? 💎 📣 Thank you Ani for being an awesome podcast guest! 🎬 We should next focus on how to use strategic research and change management to solve even bigger change problems - close to our hearts 🇦🇲 Link to episode: https://shorturl.at/otCF1 #AllAboutImpact #UXResearch #changemanagement #marketingpodcast

DATA! 📊 ▶ You got strong, compelling data backing the new idea! ▶ Sr. Management should be in on this decision 100%! ▶ Rolling out this new idea should be a no brainer! ▶ Just look at this powerful data! Right? 🛑 WRONG. 🌐 Change is much more complex than having even the best change-inspiring data! Even the most no-duh data in the most sincere data-first approach to decision making will be insufficient in effectively triggering change. This is why I could not wait any longer to host Ani Ziyalyan, Ph.D., VP of Organizational Change Management & UX Research at First American Title on **All About Impact**, Imagine If Insights & Strategy's podcast specifically dedicated to all things impact with insights. 🔍 Dr. Ziyalyan and I delve into the dynamic realm of **change management** which for Insights buyers and users, or really just about anybody who works with data, is a much needed and more sophisticated lens on impact with research and insights than discussions on methodology, design, marketing or even finance! 🎙️ 💬 Be sure to tune in for a truly insightful conversation that tackles the hard questions and uncovers the keys to unlocking impactful insights. 🌟 This is THE episode to help elevate your understanding of research's role in driving meaningful change and strategy. 📊 🎧 Stay tuned or follow me, Dr. Ziyalyan or Imagine If for the episode release drop! 🚀 #ChangeManagement #Datastrategy #AllAboutImpact #vpofinsights

DATA! 📊 ▶ You got strong, compelling data backing the new idea! ▶ Sr. Management should be in on this decision 100%! ▶ Rolling out this new idea should be a no brainer! ▶ Just look at this powerful data! Right? 🛑 WRONG. 🌐 Change is much more complex than having even the best change-inspiring data! Even the most no-duh data in the most sincere data-first approach to decision making will be insufficient in effectively triggering change. This is why I could not wait any longer to host Ani Ziyalyan, Ph.D., VP of Organizational Change Management & UX Research at First American Title on **All About Impact**, Imagine If Insights & Strategy's podcast specifically dedicated to all things impact with insights. 🔍 Dr. Ziyalyan and I delve into the dynamic realm of **change management** which for Insights buyers and users, or really just about anybody who works with data, is a much needed and more sophisticated lens on impact with research and insights than discussions on methodology, design, marketing or even finance! 🎙️ 💬 Be sure to tune in for a truly insightful conversation that tackles the hard questions and uncovers the keys to unlocking impactful insights. 🌟 This is THE episode to help elevate your understanding of research's role in driving meaningful change and strategy. 📊 🎧 Stay tuned or follow me, Dr. Ziyalyan or Imagine If for the episode release drop! 🚀 #ChangeManagement #Datastrategy #AllAboutImpact #vpofinsights

This episode of our podcast **All About Impact** with Marine Palamutyan is focused on driving impact with UX research. Typically we think of foundational projects resulting in strategic change or impact but #UXResearch as a subfield has its own role in driving real business or organizational change. 💎 Which of these Ten "Impact Gems" is your favorite, whether or not you're in UX research? 📣 Thank you Marine, for a fun collab! We should put one in the books about crossing "jobs to be done" with "user personas" soon! #AllAboutImpact #UXResearch #Strategy #marketingpodcast

❓ When there is no real, tangible impact after a research project, who or what should take the accountability? Have you ever thought about that? 🤔 🌟 Join us on the upcoming episode of **All About Impact**, Imagine If's podcast dedicated to all things research impact, as we dive into the art and science of creating positive impact with the remarkable Naveena Samuel, VP of Creative Strategy & Research at Sony Pictures Entertainment. 🎬 🚀 In this thought-provoking conversation, Naveena courageously shares some "hard-to-swallow" truths for all researchers - client or provider side. 🧠 💡 Discover more valuable "insight gems" as Naveena and I tackled a series of tough questions and seeking even tougher, wiser answers to help elevate research impact to new standards. 📈 🔔 Stay tuned for the episode link and release date! Don't miss this opportunity to gain profound insights from this remarkable research pro from the world of firm industry market research, strategy, and consumer insights. 👉 Follow Imagine If Insights & Strategy for updates and be the first to listen!

Is it Biased or BS data? Maybe both. As a data and insights pro, I see this all the time. Execs are often only shown data that nicely supports, confirms, or validates their perspectives and all the other data is left out. Because it's inconvenient, challenging, conflicting, or even... upsetting to the execs. And yet in that dismissed or hidden data is where the real #truth is often found. IF you're a #marketresearch or #data pro in an environment that does not tolerate challenging senior management views (when necessary) beyond this "nice but BS data", then ask yourself: - Would new skills or visualization technology help you promote a bolder stance with hard truths? - What about external partners who have less skin in the game and don't mind the risk of telling the hardest of truths? And if you're an executive where you do not see any disagreeing or challenging data from your insights group or insights partners, then you're making bullshit-based decisions that introduce risk in your business. Ask yourself why that is. And look for ways to further empower your insights team to show you the full picture, including the not-so-nice parts of the data. #imagineifinsights