Herman-Scheer

200 patents, a Tesla partnership, endless awards…and a vision to pivot!?! Huge shout out to Jake Slatnick and the team at FreePower… We’ve worked together for six months to get FreePower ready to re-enter the market after a transition from a business focused on integrated wireless charging technology for the likes of Tesla and Nomad to becoming ubiquitous in countertops everywhere so you never have to think about charging again. This meant that instead of targeting tech investors and engineers… We needed to appeal to companies building at scale in the luxury home and high-end hospitality market. Looks like it’s resonating so far, as they won Best in Show at the KBIS event in Vegas. One of the best parts of this job is the people you meet and partner with. And honestly, Jake Slatnick is absolutely unstoppable… Incredibly inspiring. Power to you FREEPOWER.

Big congrats to our friends at Juvee and Samuel Keene! 💖 We loved creating their packaging back in 2022—now you can see it up close at Targets across the entire country!

Did you know... ➡️ 64% of employees report struggling with mental health challenges (One Medical, 2022) ➡️ 91% are less productive because of these challenges (One Medical, 2022) ➡️ Yet, 85% of employees don’t use their mental health benefits (Amwell, 2023) That’s why we’re proud to partner with Spring Health, the leading, global behavioral health solution proven to change people’s lives and deliver net-positive financial return for organizations. After undergoing a brand refresh, Spring Health reached out to us to rethink their #contentstrategy on Instagram and LinkedIn, finding new ways to engage with business decision makers, HR leaders, prospective employees and the wider #mentalhealth community as a whole. Within months of our partnership, we saw: Spring Health’s follower count surpass 100k on LinkedIn A 194% increase in impressions on LinkedIn A 488% increase in content saves on Instagram A 109% increase in organic impressions on Instagram ...And we’re just getting started. 😎 Give them a follow here and on Instagram (https://lnkd.in/gHZBs49V) to see more of our work with them! A round of applause for the team working hard behind the scenes: Adam Brown Franziska Silber Jessica Huang Kumiko Naito Taylor Haynes Jennifer Harn Astrid Nathasya Effendy Lily Betjeman Matt Diamond Victoria Albert Shannon Lyn Maynard, CPC Ankit Pathak

Did you know... ➡️ 64% of employees report struggling with mental health challenges (One Medical, 2022) ➡️ 91% are less productive because of these challenges (One Medical, 2022) ➡️ Yet, 85% of employees don’t use their mental health benefits (Amwell, 2023) That’s why we’re proud to partner with Spring Health, the leading, global behavioral health solution proven to change people’s lives and deliver net-positive financial return for organizations. After undergoing a brand refresh, Spring Health reached out to us to rethink their #contentstrategy on Instagram and LinkedIn, finding new ways to engage with business decision makers, HR leaders, prospective employees and the wider #mentalhealth community as a whole. Within months of our partnership, we saw: Spring Health’s follower count surpass 100k on LinkedIn A 194% increase in impressions on LinkedIn A 488% increase in content saves on Instagram A 109% increase in organic impressions on Instagram ...And we’re just getting started. 😎 Give them a follow here and on Instagram (https://lnkd.in/gHZBs49V) to see more of our work with them! A round of applause for the team working hard behind the scenes: Adam Brown Franziska Silber Jessica Huang Kumiko Naito Taylor Haynes Jennifer Harn Astrid Nathasya Effendy Lily Betjeman Matt Diamond Victoria Albert Shannon Lyn Maynard, CPC Ankit Pathak

Thrilled to see our work with The Absorption Company. featured in the Dieline! “The short-hand of the design brief was what if the periodic table and the Pantone book had a baby? The color and grid layout is a system we think The Absorption Company can grow into as they continue developing SKUs for years.” - John Scheer, chief creative officer at Herman-Scheer 🌟

We're hiring for two roles at Herman-Scheer that are incredibly important to me and the business. So many of our amazing people have come from within our network, please let me know if someone comes to mind and I'll be sure to move them along in the process. Director of Operations - Based in LA with 7+ years of experience in operations within a professional services agency, working across finance, HR, hiring, & process design. This person embraces a growth mindset and will be committed to advancing our business, not just maintaining it. The Director of Operations will report directly to the CEO. https://lnkd.in/gyW-3q23 Director of Brand Strategy - Based in LA with 10+ years working at an agency, start-up or similar environment in brand strategy. This role is one of the senior-most leaders at Herman-Scheer and a critical partner to the CEO, CCO, and other creative directors. We are looking for a passionate and growth-minded individual with a track record of leading businesses, teams, and client relationships in the creative and brand strategy sector. https://lnkd.in/gg8GddJz

A high-end cafe-roaster-market concept with aspirations to expand, Postscript came to us as just an idea and a location. We did the rest, from establishing strategy, to building a brand, to executing everything necessary to launch their flagship location. Fresh coffee roasted on-site. Wholesome meals made to order. A curation philosophy committed to quality. Postscript opened in the historic Jackson Square neighborhood and quickly became known as “the Erewhon of San Francisco.” Like fine art, Postscript was founded on an emphasis on the details: the little extra, the above and beyond, and the final touch that truly elevates their offerings from good to great. ✨ 👀 Peek the full case study at https://lnkd.in/gt3s-4iQ

Exciting news: Our fearless Chief Creative Officer John Scheer was selected as a judge for the Dieline Awards Jury. 🎉

A new year might make you hungry for change, but how do you know when it’s time to rebrand? Truth is, there isn’t one right answer—a variety of catalysts could trigger a rebrand, including: 🎁 Launching a new product that doesn’t fit within the current brand architecture. 👋 Engaging with a new, previously untapped audience. ↩ ️ Pivoting your core offering to meet the changing needs of the market and/or stakeholders.   🚀 Scaling up to ensure long-term sustainable growth. 🤝 Blending two or more brands into one. We’ve helped everyone from ambitious start-ups to legacy powerhouses navigate these changes as a strategic and creative partner. What other changes would call for a rebrand? 🤔

Branding doesn’t end with the delivery of a brand book. The delivery of the brand book is only the first step in a long journey of building a successful business that earns consumer trust and a spot in culture. It’s only the start of creating a rich ecosystem that informs all internal and external manifestations of your business from:  Your website Your internal comms Your social media strategy And beyond. Brand isn’t a static “thing” that gets put into a book and never touched again. Brand is an ever-evolving, constant process that anticipates and responds to culture. That evolves according to the market and consumer needs. That interacts with real, breathing people. So, let’s stop treating brand books as dogmatic rules and instead useful tools to help your business thrive. DM or email us at [email protected].