🎧 LISTEN: Hasbro's own Sarah Madey (Senior Director, Global Brand Strategy & Marketing for Hasbro Games) and Olivia DeLorenzo (Narrative Designer, Hasbro Games) sat down with the Movers+Shakers' "Gen Z on Gen Z" podcast to talk about their work on iconic Hasbro board games, tapping into nostalgia to market to Gen Z, and so much more. #thoughtleadership #podcast #marketing #comms #branding #brandmarketing #GenZ #boardgames #gaming #gamesindustry #tabletop
About us
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
- Website
-
http://www.hasbro.com
External link for Hasbro
- Industry
- Manufacturing
- Company size
- 5,001-10,000 employees
- Headquarters
- Pawtucket, RI
- Type
- Public Company
- Founded
- 1923
- Specialties
- Play, gaming, and toys
Locations
-
Primary
1027 Newport Ave.
Pawtucket, RI 02861, US
-
11 Canton Rd
Yau Tsim Mong, Hong Kong, HK
-
Avenida del Parque 4928
Huechuraba, Santiago Metropolitan 8580000, CL
-
1027 Newport Ave
Pawtucket, RI 02861, US
Employees at Hasbro
Updates
-
WATCH: President of Hasbro Entertainment Olivier Dumont's keynote conversation at the TV Kids Summer Festival earlier this week. ✨ Click below to hear Olivier's insights on launching new entertainment content in a fragmented landscape, the critical piece that makes PEPPA PIG so successful, and what’s ahead in kids’ content. #thoughtleadership #TVKids #film #television #animation #entertainment
Hasbro Entertainment’s Olivier Dumont (12 p.m. EDT) - World Screen Events
https://worldscreenevents.com
-
👀 Click below to check out open roles at our digital gaming studios!
🎮 Game developers - join our all-star team! We're hiring at each of our internal game studios! ✅ Currently 20+ open roles, with more on the way ✅ Remote and in-office roles ✅ Triple AAA talent at the helm We are just getting started with some amazing games in development at Archetype Entertainment (Austin, TX), Atomic Arcade (Raleigh-Durham, NC), Invoke Studios (Montreal, QC) and Skeleton Key (Austin, TX). Check out open roles here: https://lnkd.in/gfHdSUX3 #jobs #gamedev #jobsingaming #gamedevjobs #careers #videogamejobs #nowhiring
-
We're so excited to hear Hasbro's very own "top dog of board games," Brian Baker, featured on the latest episode of journalist David Farrier's #FlightlessBird podcast - all about the surprising origins of CHUTES AND LADDERS (aka SNAKES AND LADDERS)! 🐍 Click below to listen and learn more about the history of some of your favorite Hasbro games - and a hint at what's next from our talented Board Games team. 🎲 Listen on Apple Podcasts: https://lnkd.in/ezS_zRz2 Listen on Spotify: https://lnkd.in/eUETui96 #snakesandladders #chutesandladders #boardgames #history #gamenight #tabletopgames #gamedesign #gameinventor #weplayeveryday
Armchair Expert with Dax Shepard: Flightless Bird: Chutes and Ladders on Apple Podcasts
podcasts.apple.com
-
Celebrating Pride Month at Hasbro! 🌈 At Hasbro and Wizards of the Coast, we build vibrant and inclusive communities through play. We’re proud of the work we do – and we simply would not be the company we are today without our global LGBTQ+ community of fans, valued partners, and talented team members. Click to learn more about how we’re celebrating and championing our LGBTQ+ communities throughout the month of June and beyond – including through our ongoing partnership with The Trevor Project. Happy Pride! ❤️🧡💛💚🩵💜 #Pride #PrideMonth #Pride2024 #TeamHasbro #WoTCStaff #WePlayEveryday
Celebrating our LGBTQ+ community this Pride Month. | Hasbro
newsroom.hasbro.com
-
🐽 A $1.7B franchise. Toys, theme parks, games available in 180 territories. Over 31M visitors to PEPPA PIG theme parks last year. Read more in Fortune about the "quirky, lovable" cultural icon that is #PeppaPig. Says Esra Cafer, Hasbro's SVP franchise strategy and management for preschool and fashion: "PEPPA PIG is as popular as ever. The first 20 years have been incredible, and 2025 marks Year 1 of the next 20 years - we have big plans coming."
Snouts, muddy puddles and British accents: How Peppa Pig became a global cultural phenomenon—and a $1.7 billion business franchise
fortune.com
-
PEPPA's 20th anniversary celebration continues with the launch of the LEGO DUPLO PEPPA PIG app, available now on the App Store, Google Play and the Amazon App Store! https://l.ead.me/beqNOk “Storytelling has been such an integral part of PEPPA PIG for 20 years, teaching the values of confidence, friendship and individuality to preschoolers along the way,” says Esra Cafer, senior vice president, global brand strategy and management, preschool and fashion, Hasbro. “We’re extending Peppa’s positive brand ethos into unique and highly engaging brand experiences thanks to innovative and creative partners like StoryToys and the the LEGO Group. With the ‘LEGO DUPLO Peppa Pig’ app, kids and families everywhere can engage with the beloved brand in a new, creative way.” Learn more below and in License Global: https://lnkd.in/g62qxuRV
🎉 We’re absolutely thrilled to announce that the LEGO® DUPLO® PEPPA PIG app is out now! Huge thanks to our amazing partners at the LEGO Group and Hasbro. 🐽 LEGO® DUPLO® PEPPA PIG blends the creative world of LEGO DUPLO with the much-loved characters and locations from Peppa Pig’s universe, offering a totally new way for kids to experience their favourite characters. Parents can rest easy knowing that while their little ones are having fun adventures with Peppa, they’ll also be learning through play. 💫 Now available to download on the App Store, Google Play and the Amazon App Store: https://l.ead.me/beqNOk
-
Another Licensing Expo in the books! ✔
So much to celebrate this #LicensingExpo! The Hasbro booth was packed (and beautifully designed thanks to the amazing Nicole Tobey) as we debuted a full slate of news for our iconic brands. 🐽#PeppaPig’s Play-A-Long podcast is coming to Audible July 11th 🎤 Peppa's Party: The Album, fifth studio release from the Queen of Preschool, is coming this summer 🎢 Just ahead of Licensing Expo, PEPPA PIG Theme Park Germany opened its doors 🚗The first release from the #HotWheels #TRANSFORMERS line - Hot Wheels® TRANSFORMERS Optimus Prime - sold out in less than 30 minutes! More to come from the brands later this year 🍷 Coming soon are limited-edition, handcrafted Mano's Wine wine bottles and boxes based on some of Hasbro’s most iconic games: #CLUE, #OUIJA and #SCRABBLE 💄 #MYLITTLEPONY x Beauty Creations Cosmetics debuted an enchanting 14-piece collection of makeup and beauty accessories, available this summer 👟HEYDUDE and MY LITTLE PONY introduced a limited-edition footwear collection featuring playful designs from the magical Pony universe Huge kudos to Casey Collins, Marianne James, Matt P., Bradley Bowman and teams for bringing these exciting deals to life. Check out more here: https://lnkd.in/eynfrDgN