Celebrate the 101st anniversary of Laconia Motorcycle Week in Harley-Davidson style. We're thrilled to be a part of this continued legacy, and we'll be here all week revving up the excitement to honor over a century of motorcycle culture.
Harley-Davidson Motor Company
Motor Vehicle Manufacturing
Milwaukee, WI 279,775 followers
More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul.
About us
In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle brand in the world. • Our Mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. • Our Vision: Building our legend and leading our industry through innovation, evolution and emotion. Our Mission and Vision honor our past and help define our future. And what we hope you see in these guiding statements is a consumer-led company that’s driven to win, lead and deliver a Harley-Davidson experience that our riders expect and deserve – one where adventure and “freedom for the soul” are the payoff. To do this, we are redefining our culture to reignite the company’s soul and spirit. We are calling our cultural journey “H-D#1” represented by our recognizable #1 logo, introduced in 1969 to celebrate a National Racing Championship. The #1 logo is uniquely ours - an iconic symbol of winning and the hard work it takes to get there. The Hardwire is Harley-Davidson’s 2021-2025 strategic plan guided by our mission and vision. Our plan is targeting long-term profitable growth through focused efforts that extend and strengthen our brand and drive value for all stakeholders. The Hardwire is designed to enhance the desirability of Harley-Davidson and fuel our unique lifestyle brand. For more information, visit our company site: www.harley-davidson.com or our career site: jobs.harley-davidson.com
- Website
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http://www.harley-davidson.com
External link for Harley-Davidson Motor Company
- Industry
- Motor Vehicle Manufacturing
- Company size
- 5,001-10,000 employees
- Headquarters
- Milwaukee, WI
- Type
- Public Company
- Founded
- 1903
- Specialties
- Motorcycle Manufacturing
Locations
Employees at Harley-Davidson Motor Company
Updates
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Tom Murray and Ben Gonzalez, you make us proud. Nice job on the Tech in MKE podcast. It was fascinating to hear your take on driving a consistent digital experience for our fans and how we use the H-D App to connect with others in the moto-culture community. You can hear this episode on the Experience Milwaukee Podcast, Tech in MKE, here: https://lnkd.in/g_-awxUf.
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Volunteers from H-D worked with the MSOE Center to encourage more girls to explore STEM careers. Elementary school students explored the open-ended engineering design process and middle school students learned about programming and robotics. A big shout out to our H-D volunteers from engineering, finance, marketing, project management, and manufacturing for making this event a success.
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Congratulations to Harley-Davidson Santa Fe in Mexico City on the reveal of their newly designed dealership. The dealership is striking to see and provides a unique sensory experience for every customer and fan of the brand who visits. As part of our multi-year H-D Fuel facility program, we are transforming the retail environment of the Harley-Davidson dealership network to deliver a premium experience for everyone who embraces the motoculture lifestyle and the pursuit of adventure. The bold design direction of H-D Fuel invites you to create your own personalized experiences with our legendary brand.
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We celebrated the inaugural National Youth Apprenticeship Week with a day-long event at our Powertrain Operations facility. Students from area high schools visited PTO and learned about careers in manufacturing, industrial skilled trades, and of course, our Youth and Registered Apprenticeship Programs. Thanks for spending the day with us – see you again next year. #YAW2024 #ApprenticeshipUSA
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Rooted in H-D’s Inclusive Stakeholder Management objective to prioritize people, planet, and profit, we believe in empowering our employees to be champions of impact in their local communities through volunteering all year long. We further amplify our “Here to Help” philosophy through a month-long focused effort each April that elevates awareness, drives participation, and celebrates our employees who volunteer. Thank you to all the H-D volunteers who help their communities in April and throughout the year!
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The countdown is on. Only 100 days until our annual Harley-Davidson Homecoming Festival roars to life. See you in Milwaukee, July 25 – 28, 2024.
100 Days from Homecoming Festival – Nitro Circus | Harley-Davidson
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