☀️ Next week is #Cannes and our CEO Phil Schraeder will speak on a panel at #WhalarHouse on the importance of inclusion in marketing. Growth is only possible for the brands, agencies, and creators who lean into the fact that society is becoming more and more multicultural, and younger generations are demanding representation, equity, and inclusion. Register now to tune into this powerhouse panel to learn more about how inclusion drives growth for marketers: https://bit.ly/3VlGIXv Don't forget to join us at GumGum's cabana for #MindsetWeek including gelato, mocktails, and a special #Pride surprise by the Palais on Wednesday: https://bit.ly/4bvnS7k
GumGum
Advertising Services
Santa Monica, California 27,983 followers
A contextual-first, global digital ad platform that captures people’s attention, without the use of personal data.
About us
GumGum is a contextual-first, global digital advertising platform that captures people’s attention, without the use of personal data. We believe that an advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and safer future for consumers, publishers, and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide.
- Website
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https://www.gumgum.com/
External link for GumGum
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Santa Monica, California
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Computer Vision, Natural Language Processing, Advanced Contextual Intelligence , Attention Measurement, and Rich Media & High Impact
Locations
Employees at GumGum
Updates
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Finalizing your #Cannes schedule? 🦁 ☀️ Don't forget to attend our panel on Monday on CTV trust, transparency, and effective targeting! Our CEO Phil Schraeder will moderate the panel with Alex McClure from Expedia Group and Kristy Quagliariello from Klick! This panel is perfect for those curious about CTV partnerships and the best ways to drive outcomes for their CTV campaigns. 📺 We can't wait to see you at GumGum's #MindsetWeek: https://bit.ly/4bvnS7k
Join us at Cannes 2024
events.gumgum.com
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Our CEO Phil Schraeder will be on a panel hosted by the RTL AdAlliance in #Cannes next week. The panel will be on navigating the CTV revolution and will delve into the impact of AI and contextual data on CTV. 📺 The session will be moderated by IRIS.TV and include speakers from PMG, Horizon Media, Magnite, and LG Ad Solutions! Add the panel to your Monday schedule if you want to learn how AI-driven data signals enhance ad targeting, ensure relevance and emotional resonance, and improve consumer experiences and outcomes for brands without compromising privacy: https://bit.ly/4ehYxzu 🦁 ☀️ Check out all of our #MindsetWeek programming for Cannes here: https://bit.ly/4bvnS7k
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Going to #Cannes? 🦁 Join Monday's panel session hosted by the Association of National Advertisers and TAG TrustNet, "Is the industry 'data symmetry ready?'" that includes our President Michelle Hulst. Moderated by Lou Paskalis, the panel will dive into the implications of the ANA Programmatic Transparency study with additional FxM, Adform, and The Trade Desk panelists! Find out more information on the panel and register to attend here: https://bit.ly/3VGtgz6 View all of GumGum's #MindsetWeek programming for Cannes here: https://bit.ly/4bvnS7k
ANA - TAG TrustNet INVITE Cannes 2024
fiducia.eco
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It's officially one week until #Cannes! ☀️ 🦁 Take a peek at all of our activations for GumGum's Mindset Week and you won't want to miss the surprise we have planned for Wednesday, June 19. 👀 Check out all the details for #MindsetWeek here and reach out if you're interested in connecting with our team on-site: https://bit.ly/4bvnS7k
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The countdown is on! ⌛ We are a few short weeks away from Cannes Lions International Festival of Creativity and are finalizing GumGum's Mindset Week programming. Stay tuned for all the exciting activations our team has planned. Schedule time to meet with us and be part of an enlightening and invigorating week ➡️ https://bit.ly/4bvnS7k #canneslions2024 #mindsetweek #gumgum
Join us at Cannes 2024
events.gumgum.com
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🆕 research from GumGum and TVision: Our In-Video ad unit, an in-content overlay that integrates ads directly into video content, outperforms traditional CTV ads with a 30% higher attention rate! Additionally, when others are present, viewers spend 23% more time viewing In-Video units. 📺 Dive into the research here: https://bit.ly/3V8nSD7 #CTV #digitaladvertising #overlays
GumGum's CTV Unit Captures More Attention than Standard Ad Breaks
gumgum.com
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🌈 To celebrate Pride Month, our CEO Phil Schraeder will be speaking at NYSE's inaugural Pride Month celebration on June 25, sharing insights on LGBTQ+ entrepreneurship and the importance of visibility in the startup community. Join us for this special panel featuring prominent LGBTQ+ leaders, including Lule Demmissie (US CEO, eToro) and Brian Gumbel (President & COO, Dataminr), with Trinity Chavez (Lead Anchor, NYSE) moderating the discussion. We believe in fostering diversity and inclusion and events like these are essential for creating a supportive environment for all. 🏳️🌈 Don't miss this chance to hear from industry leaders and celebrate Pride Month together. https://bit.ly/4bIf1zi #pridemonth #deib #lgbtqleadership #gumgum
Freedom: Celebrating LGBTQ+ Pride @ NYSE
nyse.com
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Basketball, soccer, tennis, oh my. This summer the world will come together to watch one of the biggest sporting events of all time. 🏀 ⚽ 🎾 Ready to stand out from the crowd with high impact and engaging ad creative across display, rich media, OLV/CTV, and gaming? With advanced contextual, you can generate meaningful outcomes throughout the funnel and increase your brand awareness, interest, consideration, and intent to drive sales and revenue. Learn more today: https://bit.ly/4bQzimo
Activate Advanced Contextual Advertising for the 2024 Summer Games | Strategies to Help You Stand Out at One of the World's Leading Sporting Events
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Earlier this month, our GumGum and Playground xyz teams held a series of Mindset Upfronts in Sydney, Singapore, Melbourne, Auckland, Brisbane, Adelaide, and Perth. ✨ At these events, we celebrated our expanded presence in the APAC region with our integration, honoring Playground xyz's legacy while delivering attention-driven, contextual, and high-impact solutions. 🚀 We showcased #TheMindsetPlatform's groundbreaking features, provided industry insights on leveraging attention-driven, contextual advertising in APAC, and shared strategies to elevate advertising with our combined expertise. Thank you to everyone who joined us and made these events a success! #gumgum #playgroundxyz #mindsetupfronts #APAC
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