Gotham Ghostwriters

What is the biggest, most costly misconception in the publishing process? It's the idea that publicizing your book is secondary to writing and publishing it. In reality, failing to invest in robust publicity for your book is an enormous oversight that too many first-time authors make, significantly impacting the success of their work. Publicity isn't just an afterthought; it's a crucial piece of the puzzle that deserves as much attention as the creation of the book itself. Kellie Rendina Mench and I discussed this topic in a recent Q&A with Gotham Ghostwriters, which they compiled into six essential tips to ensure your book receives the spotlight it deserves. Curious to learn more? Read the full article and discover how to avoid this common mistake: https://bit.ly/4aYnugg. What are your thoughts on the importance of book publicity? Have any specific strategies worked for you? Let me know in the comments below! #Marketing #Author #Publishing #MarketingStrategy

We pair thought leaders who are great writers themselves with ghostwriters all the time. Why? As this article highlights, to communicate their ideas well, they don’t just need skill, but time and singular focus to dedicate to the task — which most executives don’t have.

We’re excited to announce that we’re co-sponsoring an initiative with Thought Leadership Leverage, Amplify Publishing Group, and Gray Wolf Agency to conduct the most comprehensive study of non-fiction book ROI ever. If you're the author of a business or thought leadership book, we'd appreciate it if you completed this survey: https://lnkd.in/e82bHTYX The aggregated research findings will be presented in a LinkedIn Live webinar on July 24th at 1pm ET (link below) and a free downloadable report, written by Josh Bernoff, author of “Build a Better Business Book,” will follow. https://lnkd.in/e3QAjmHC

Relying on traditional publishers' marketing departments for book promotion is often not enough. From consolidation at publishers to the many ways authors are now expected to promote themselves, authors are employing independent consultants more than ever. https://lnkd.in/gkTQVr9t We recently covered this relatively new landscape of book publicity — especially the myth that publicizing your book can wait until publication — in a recent blog post. Read it here: https://lnkd.in/ezHMksdT

It's a question on many writers' minds: how can we use AI ethically (and legally) in their work? And can its use actually be detected? Book Industry Study Group hosted a conversation between Thad McIlroy, José Antonio Bowen, Greg Britton, and Max Spero on the topic — watch it here: https://lnkd.in/eie6CCUY

Why don’t books have end credits like movies do? Publishing a book is a team effort — from agents to editors to designers to collaborators and beyond, it takes a village. We agree with book critic Maris Kreizman: credit pages in books should be standard practice. https://lnkd.in/eZCiiiyD

It’s harder than ever to produce a successful debut novel because, according to Esquire magazine, today’s  “overstuffed, under-resourced media landscape” means that an unknown author’s chances of success rely mostly on their ability to publicize their book. https://lnkd.in/epP8-d2T But not all hope is lost! This week, we discussed how new authors can finally write their debut novel and set themselves up for success in a recent webinar. Watch it here: https://lnkd.in/eQxjn4Wu

We’re big fans of publishing paths beyond the traditional big 5, and the mega-success of the self-published “The Shadow Work Journal,” which has sold more than 1 million copies, is a prime example of how those paths can benefit authors.

Happening TODAY at 1 pm ET! We hope to see you there.

NEW on the blog: The final installation of our Straight Talk for New Authors series addresses one of the most damaging misconceptions about the publishing process  — that you can focus on publicizing your book after you're done writing it.