💡 “Huge impact does not need huge budget if you nail the behavior.” That’s according to Omar Johnson, the marketing visionary behind Beats by Dre, Apple, and ØPUS Intelligence, during our Fwd: Thinking event. At the event, Omar shared why brands need to embrace business-to-human (B2H) marketing — an approach where insights into behaviors, interests, and culture drive more impactful engagement — and how some of today’s most iconic brands have created campaigns that not only build community but drive lasting brand loyalty. 🔥 We’ve recapped 7 key takeaways from Omar’s session to help you apply B2H marketing in your own strategy, from AI-powered personalization to community-based targeting. 👉 Check it out here: https://lnkd.in/eBnzzh67 #MarketingStrategy #CustomerEngagement #B2CMarketing
Acoustic
Software Development
Conway, Arkansas 91,110 followers
Be 1-to-1 with everyone.
About us
Acoustic is a global marketing and customer engagement provider delivering solutions that give brands a deeper understanding of their customers and the ability to act in the moments that matter. Our mission is to help brands build closer customer connections through data-driven visibility and personalized engagement. We know that marketers need powerful solutions that enable them to transform how their brand connects with customers — not tools that limit their potential and complicate their day-to-day. Our solutions are purpose-built to enable marketers to build, scale, and optimize customer experiences throughout the customer lifecycle. We have approximately 650 employees around the globe, allowing us to maintain a local presence with a global footprint. With 25+ years of MarTech experience, our team of trusted experts is focused on helping brands across industries exceed expectations and build meaningful, lasting customer relationships.
- Website
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http://www.acoustic.com
External link for Acoustic
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Conway, Arkansas
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Digital marketing, Marketing analytics, Personalization, Mobile marketing, Marketing automation, Pricing and promotion, Customer experience analytics, Email marketing, Behavioral experience insights, Behavioral insights, Journey orchestration, Digital experience analytics, Multichannel marketing, Markdown technology, Pricing optimization, Promotion optimization, MarTech, and Marketing
Products
Acoustic Connect
Customer Engagement Software
Acoustic Connect is a customer engagement platform that empowers marketers to deliver personalized, behavior-based journeys at every stage of the lifecycle, through email and mobile campaigns. It combines cross-channel marketing, journey orchestration, customer data management, and advanced reporting and analytics with behavior-based first-party data in a single platform. With Acoustic Connect, brands can leverage real-time first-party data, such as customer intent and frustration, along with messaging content and channel preferences to enhance customer engagement and reach one-to-one personalization. The platform is purpose-built for marketers, giving them the ability to own every step of their marketing from data collection, execution, and delivery, to insights and optimization.
Locations
Employees at Acoustic
Updates
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✈️ In the travel and hospitality industry, every moment counts. From the first search to the final booking, customers expect seamless, personalized experiences at every touchpoint. But how do you turn a one-time booking into a lasting relationship? The key lies in data-driven strategies and advanced analytics. By leveraging real-time insights, behavior-based personalization, and cross-channel consistency, brands can build trust and loyalty that keeps customers coming back for more. 🤝 Learn more about creating meaningful connections that drive growth in our blog: https://lnkd.in/e3WTTtMT #MarketingStrategy #Travel #Hospitality
How travel & hospitality can drive loyalty | Acoustic
acoustic.com
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What if you could see the impact of every email you send? 📊 For the Australian Grand Prix Corporation Acoustic made that possible. Now, they’re tracking return on effort across campaigns with no-code dashboards, connecting the dots between fan engagement and real ROI. No more guesswork — just clear, actionable insights. 🏎️💨 Learn more about their journey with Acoustic here 👉 https://lnkd.in/e2RAJ9sk #Marketing #ROI #CustomerEngagement
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What if your customer journeys flowed as smoothly as a ballet? 🩰 The Australian Ballet uses Acoustic to connect with audiences at every stage of their journey, from pre-show excitement to post-performance follow-up. Discover how they’re delivering the right messages, right on time 🎯: https://lnkd.in/e26FxdMg #CaseStudy #Marketing #CX
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🗺️ From optimizing booking flows to leveraging real-time data, travel and hospitality brands that prioritize frictionless customer journeys gain a competitive edge. To stand out: 🧳 Use first- and zero-party data to deliver tailored experiences 🧳 Ensure a seamless transition across devices to reduce abandonment 🧳 Engage travelers with timely, relevant offers based on real-time behaviors 📘 Our ebook explores how you can make the most of every moment and create lasting connections with customers — check it out here: https://lnkd.in/ePQxwBDw #Marketing #Travel #Hospitality
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🎭 For over a decade, Society of London Theatre & UK Theatre has partnered with us to elevate its marketing strategy and engage theatergoers in meaningful ways. When it came time to evaluate how they could further streamline campaign execution, enhance audience engagement, and drive long-term growth, they turned to Acoustic Connect and unlocked: ✅ Seamless migration in just over a month ✅ Advanced data insights to personalize member experiences ✅ Customizable, real-time dashboards for campaign performance, customer behavior, and engagement trends 🔎 Discover how Society of London Theatre is setting the stage for the future with Acoustic Connect: https://lnkd.in/ewJj4hyh #Marketing #CustomerSuccess #MarTech
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Someone browsed your website but didn’t make a move? 🤔 Re-engage them with personalized, timely emails that capture attention and drive action. With Acoustic Connect, you can turn abandoned browsing into conversions by delivering the right message to high-intent customers at the perfect moment. Watch our video to see how it works 👇 #Personalization #Marketing #CustomerEngagement
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🚨 Today’s the day! Don’t miss Fwd: Thinking with Omar Johnson at 2PM ET/11AM PT. Get ready to rethink what’s possible in marketing. Register to join us live 👉 https://lnkd.in/erjrJyGu
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Imagine turning creative ideas into campaigns in hours instead of weeks — even with a small team. ⏳ That’s exactly what the Australian Grand Prix Corporation achieved with Acoustic. By managing custom email designs in-house, they streamlined their workflows and saved on costs — all while meeting fans’ expectations. 🏁 Curious to see how they made it happen? Check out their story: https://lnkd.in/e2RAJ9sk #MarketingROI #CustomerSuccess #MarketingSuccess
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⏰ The wait is almost over — just ONE day left until Fwd: Thinking! Join us tomorrow at 2PM ET/11AM PT to learn from Omar Johnson, the marketing visionary behind Beats by Dre, Apple, and ØPUS Intelligence. Here’s what you’ll take away from this can’t-miss event: 🔥 Inspiration from campaigns that defined an era 🎯 Tips for building authentic, lasting connections with your audience 💡 Expert advice on thriving in the evolving world of marketing Don’t miss your chance to learn from one of the industry’s most innovative leaders. Save your spot now 👉 https://lnkd.in/erjrJyGu #Marketing #MarketingStrategy #CX
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