Fluency - Advertising Automation Platform

The best part of live events like #GartnerMKTG? Making real-world connections that drive real value. Our team is here in full force to help brand and agency leaders: ✨ Understand how automation can help drive multichannel campaigns at unheard of precision and scale (including custom local campaigns) ✨ Implement and scale Amazon ads and other emerging channels successfully ✨ Learn how to align data, people, processes and operational platforms for resilience, precision and performance ✨ Save massive amounts of time and labor while improving advertising results We’ve also had a lot of fun along the way, and had the privilege of awarding a $1,000 charitable donation to a marketing leader who took a moment to share her thoughts on what she would do with more time. Excited to continue the conversations! What are your top #adops challenges? #automation #GartnerMKTG #AmazonAds

When it comes to your advertising execution, do your teams face a “crisis of capacity”? Often, data and execution bottlenecks are the barriers between you and scalable advertising performance across key and emerging ad channels.  Yesterday at #GartnerMKTG, our VP of Engagement & Channels, Andy MacLeay, led a dynamic session on this topic. One key takeaway? To scale, you need an operating system that solves for: 🍱Data organization 🧠Process automation 🗝🏰Platform and channel optimization We’re excited to keep the conversation going. What are your biggest #adops challenges? #automation #AI #AmazonAds

How do you ensure your advertising strategy is not only effective but scalable? 🚀 It starts with the right tools and the ability to make strategic, portfolio-wide changes in an instant. Think: 🔧 Using advanced tools to integrate data in real-time 📊 Analyzing data to make informed decisions to improve performance at scale, at the local level ⚡️ Implementing changes quickly across campaigns We’re tackling all of this at #SMX Advanced, next Tuesday, June 11. Join Michael Tietje, our VP of Growth and a veteran agency owner and operations leader, to join the conversation. He’ll be delivering a live demo of Fluency Blueprints, which enables custom, local campaign management at any scale. Join us! https://lnkd.in/gRd4kDZd Want to learn more about what Blueprints can do before the demo? Check out the video in the comments below.

How are you using tech to enable and empower your teams to deliver better outcomes? That question is behind this year’s #GartnerMKTG theme – “Human+” – and it’s one of the reasons we’re proud to be in attendance this year. Our team is here in full force throughout the event, sharing how you can leverage #automation, #AI and #adops to grow your business without growing your costs or taxing your teams. Visit us right here at booth #219, or check out some helpful resources we’ve put together in the link in comments.

TODAY, 12:30 MT at Gartner Marketing Symposium 🗓️! Need to deliver better advertising results, in less time? Looking to test new channels in your ad mix without adding risk or increasing your overhead costs? Our VP of Channels and Engagement, Andy MacLeay, will be taking the stage to show how enterprise brands and agencies can optimize their ad operations to drive better outcomes across Amazon, Google and other key advertising channels  🎤. Stay tuned for key takeaways from his session as well as an operational audit framework you can apply to your organization as you consider how to scale advertising across new channels.💡 #GartnerMKTG #automation

Over the past year, we have witnessed a surge of new AI-powered tools entering the market, each promising to boost advertising efficiency. However, it's crucial to distinguish between AI and automation, as they serve different purposes within your advertising tech stack. At Fluency, we have observed the challenges in clearly defining the boundary between these two tools. 💡Automation is adept at managing repetitive tasks, enabling customization and decision-making based on specific scenarios. In contrast, AI functions as a creative engine, capable of autonomous decision-making. Understanding these differences is key to leveraging their full potential in your advertising strategies. Learn more in our latest article from CPO and President, Eric Mayhew in the comments below. 👇

Agency FIFTY3 had the goal of being one of the most strategic agencies in real estate marketing, delivering an exceptional client experience 🤝 while staying on the cutting edge of paid media. To do so, they needed an automation solution that would help them streamline team roles, consolidate platforms and scale performance across client accounts. With this in mind they turned to Fluency’s intelligent automation platform to help. A little over 2 years into the partnership these are the results! You can check out the full case study here: https://lnkd.in/eViwNAdf

“If we want to double the number of advertising accounts we service in the next year we’re going to need to grow our ad operations team.” Many believe this growth requires more staff or involves compromising on quality, but automation offers a different path. Our latest tool ⚒️ can help you with your organization and resource planning. It provides a helpful estimate on what you could save in labor costs per month and per account through an advertising automation platform, based on your growth goal and four simple inputs. It’s a great resource for any leaders who are evaluating staffing and account growth plans. Take a spin for yourself! https://lnkd.in/eJbgefrV

We’re one week away! 🙌 Heading to Denver for the Gartner Marketing Symposium and Expo? Here’s what you can expect from the Fluency team: 🍁 We’ll be at booth #219 in the main expo hall, ready to consult on your advertising operations, best practices for scaling emerging channels like Amazon non-endemic advertising and have some sweet swag for you to pick up while you’re there. 🗓️ Monday June 3rd at 12:30 MT our VP of Channels and Engagement Andy MacLeay will be on the marketing expo stage, sharing how enterprise brands and agencies can structure their ad operations to improve results across Amazon, Google and other channels without adding operational burden or overhead costs. #GartnerMKTG #AmazonAds

Advertisers have long sought to deliver locally targeted advertising across channels, but agency and brand-side operational teams still often lack the technologies to execute these campaigns at scale. Recently we’ve seen advertising teams turn to automation to improve efficiency and enable real-time, data-powered advertising. But this transformation doesn't happen with the flip of a switch 💡; it requires a deliberate approach. Below our Chief Product Officer Eric Mayhew outlines 5 tips for successfully adopting automation from his recent article with Ad Age👇