Firebrand Communications

Something very exciting is coming from the Firebrand team later this month, and we're giving you a sneak peak on this week's episode of FiredUp! Join Morgan McLintic and Nicole Pytel as they explore some interesting findings from our upcoming Startup Marketer Outlook report and what the findings mean for startup marketers going forward. Listen here or wherever you get your podcasts: https://hubs.li/Q02BJZg80 #startupmarketing #marketingoutlooks

Peanut butter and jelly. Pen and paper. Batman and Robin. Some things just go together and in the world of #startupmarketing, #content and #SEO are a dynamic duo for the ages. Another dynamic duo, our VP of Digital Marketing Shane Jordan and Content Marketing Manager Ashley Przybyla, teamed up on this blog that outlines how these two disciplines work together and how to multiply the effectiveness of both for your strategy. Read it here: https://hubs.li/Q02BzbZC0 #contentmarketing #digitalmarketing #marketingstrategy

Struggling to measure the impact of #PR for your startup? You're not alone. With limited resources and complex buyer journeys, finding the right metrics can be tough. Comparative measurements often fall short, and tying PR efforts directly to revenue feels like a shot in the dark. Download our free ebook to learn what to measure so you can direct the majority of your resources towards actually making an impact: https://hubs.li/Q02BcJ4W0 #PRMeasurement #startupPR

We marketers like to think that we understand a lot about buyer behavior based on our own website traffic, but the truth is that a lot of the most insightful activity happens in less trackable venues such as communities and private conversations. This week on FiredUp!, Josh Grose sheds some light on the “dark funnel” and how de-anonymizing user data can uncover valuable insights that change the way we connect with customers Listen here or wherever you get your podcasts: https://hubs.li/Q02zKdM10 #startupmarketing #customerbehavior #marketingdata

Wondering what Google's widespread roll out of #Gemini in #Gmail later this month will mean for your #emailmarketing strategy? This blog by our VP of Content Marketing Nicole Pytel covers all you need to know and offers eight tactics you can apply right now to prepare. Read it here: https://hubs.li/Q02zHplk0 #contentmarketing #emailstrategy #Gmailupdate

Rapid time-to-market is crucial for gaining an edge in a competitive IT services landscape. We recently helped a global leader in #ServiceNow solutions develop and execute the go-to-market strategy for two new offerings in just eight weeks. Check out this case study to learn how we did it: https://hubs.li/Q02znC7t0 #techmarketing #GTMstrategy

Happy Pride Month to all of our LGBTQIA+ friends! 🏳️🌈 You'll see a lot of rainbow flags this month (including in our profile pic!), but do you know the significance behind every stripe? Check out this article from our client Pantone outlining the rich histories of the different variations of the Pride flag and learn more about the stories behind these iconic emblems of the community’s strength and fight for visibility, inclusivity, and civil rights: https://hubs.li/Q02zhZH80

Sending a huge congratulations to our friends at Yubico for this exceptional and well-deserved honor! Well done Ronnie Manning, Tony Liau, Abby Guha, David Olsen, Jocelyn G., Mark Visser, Karin M., Melanie Greene, Ryan Schin, Jeanette Thorsby, David Hope, Cameron Erbst, Shamalee Deshpande, and the rest of the team for all your hard work in getting here. We love working with you all, and look forward to exciting times ahead!

Looking to boost your brand awareness, attract high-quality leads, and drive sales? We have the perfect guide for you. Discover A Startup's Guide to Google Ads, a comprehensive 20-page resource that covers everything you need to begin your journey with #GoogleAds. Read now: https://hubs.li/Q02y_cGJ0 #TechStartups #DigitalMarketing

The May edition of The Forge is now available! 🔥 As always, we're bringing you the latest ideas, advice, and emerging trends in #PR, #ContentMarketing, and #DigitalMarketing straight from our team of experts. Dive into blogs on Google's AI Overviews and the value of video marketing, podcast episodes on Gen Z buyer behavior and sales enablement, and so much more to stay informed about what's happening in the world of #startupmarketing. Don't miss out—Read now!