Father’s Day is evolving. Gone are the days when a new tie or a pair of socks sufficed as the quintessential gift for Dad. In 2024, Father’s Day is all about personalization, innovation, and thoughtfulness. Retailers and brands are stepping up their game, offering a diverse range of non-traditional gifts that cater to the modern father. #CustomerFirst #RetailMarketing #ExplorerResearch #MarketResearch #MRX #Insights https://hubs.li/Q02zVnF_0
Explorer Research
Market Research
Mississauga, Ontario 8,003 followers
We use conscious and nonconscious research methods to understand, predict and help marketers influence shopper behavior.
About us
Explorer Research are the shopper experts, driving growth for the world’s leading brands. We use conscious and nonconscious research methods to understand, predict and influence shopper behavior. A leader in behavioral research, Explorer has online virtual reality simulations of all retail environments (grocery, mass, club, convenience) to enable agile shopper behavior testing. How we're different . . . 1. Explorer are shopper experts. With decades of combined in-house research experience at brands like Kraft and PepsiCo, no one has the depth and breadth of experience that Explorer delivers. 2. We have the broadest range of immersive testing environments, which means we can provide the methodology (online, in-store, in-lab) that works best for your research objectives and budget. 3. Explorer are biometric analytic experts that understand and interpret eye-tracking, facial coding, GSR, and EEG – fundamental insights to drive business growth. A leader in Virtual Reality, our online virtual reality is ideal for packaging, planogram, POSM, and aisle re-design research. Our online VR retail platform has eye-tracking, pathway measurement and is a fully interactive environment for testing. For in-person research, we have state-of-the-art shopper labs in both Chicago and Toronto. Our labs are equipped with focus group rooms as well as life-sized virtual reality with eye-tracking. Our services include: SHOPPER INSIGHTS • Planograms and Assortment • Signage & Point-of-Sale Marketing • Retail Design & Store of the Future • Retail Media Testing PACKAGING RESEARCH • Pack Express – Online Agile Research • Predesign Discovery • At shelf validation research PATH TO PURCHASE • DecisionPATH E-COMMERCE AND UX • Using simulated websites, our e-commerce testing service uses eye tracking to measure shopper engagement. SHOPPER ACTIVATION FRAMEWORK • A framework, that helps you better target shopper and trip opportunities to drive sales.
- Website
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http://www.explorerresearch.com
External link for Explorer Research
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Mississauga, Ontario
- Type
- Privately Held
- Founded
- 2002
- Specialties
- marketing research, packaging research, behavioral research, behavioral insights, eye tracking, shopper insights, shopper research, qualitative research, shopper lab, packaging market research, eye tracking, neuromarketing research, virtual reality research, shopper marketing research, virtual shopping, and quantitative research
Locations
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Primary
Get directions
2425 Skymark Ave., Unit 5
Mississauga, Ontario L4W 4Y6, CA
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Get directions
720 East Butterfield Road
Suite 110
Lombard, IL 60148, US
Employees at Explorer Research
Updates
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Father’s Day is evolving. Gone are the days when a new tie or a pair of socks sufficed as the quintessential gift for Dad. In 2024, Father’s Day is all about personalization, innovation, and thoughtfulness. Retailers and brands are stepping up their game, offering a diverse range of non-traditional gifts that cater to the modern father. #CustomerFirst #RetailMarketing #ExplorerResearch #MarketResearch #MRX #Insights https://hubs.li/Q02zV7Yy0
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In the beauty landscape, the surge of skincare-centric makeup is reshaping consumer preferences across generations. From Gen Z and Gen Alpha’s emphasis on wellness to older demographics’ focus on skincare health, brands and retailers are innovating to meet evolving demands. As industry leaders like Sephora and Ulta respond to this trend with curated offerings and online guides, it’s evident that understanding consumer behavior and preferences is crucial. #ShopperBehavior #Beauty #ExplorerResearch #Insights https://hubs.li/Q02B60Tj0
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It's time to put aside winter skincare routines for new summer routines. As we head into summer 2024, let’s consider a few beauty trends that are starting to show up in retail aisles. #ExplorerResearch #RetailTrends #Sustainability #ShopperInsights https://hubs.li/Q02xC4pS0
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The authenticity of Pride Month marketing campaigns has become a focal point for both consumers and the LGBT+ community. Consumers are increasingly savvy and can distinguish between genuine support and performative allyship. As such, the most effective marketing campaigns aren’t “rainbow-washing” and monetizing from the movement but rather embedded into a brand’s mission and purpose. #CustomerFirst #RetailMarketing #ExplorerResearch #MarketResearch #MRX #Insights https://hubs.li/Q02yQslw0
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Father’s Day is evolving. Gone are the days when a new tie or a pair of socks sufficed as the quintessential gift for Dad. In 2024, Father’s Day is all about personalization, innovation, and thoughtfulness. Retailers and brands are stepping up their game, offering a diverse range of non-traditional gifts that cater to the modern father. #CustomerFirst #RetailMarketing #ExplorerResearch #MarketResearch #MRX #Insights https://hubs.li/Q02zV7Kv0
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Father’s Day is evolving. Gone are the days when a new tie or a pair of socks sufficed as the quintessential gift for Dad. In 2024, Father’s Day is all about personalization, innovation, and thoughtfulness. Retailers and brands are stepping up their game, offering a diverse range of non-traditional gifts that cater to the modern father. #CustomerFirst #RetailMarketing #ExplorerResearch #MarketResearch #MRX #Insights https://hubs.li/Q02zVnCB0
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The customer experience ought to be enjoyable, thrilling, and above all, seamless. The evolution of shopper technologies persists, and in 2023, there were numerous breakthroughs that significantly contributed to bringing retailers closer to the realization of frictionless shopping. Here we explore some of the noteworthy scientific advancements that captured our attention. #ExplorerResearch #MarketResearch #MRX #Insights #ShopperInsights #AI #Innovation #RetailInnovation https://hubs.li/Q02c3xTJ0
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It's time to put aside winter skincare routines for new summer routines. As we head into summer 2024, let’s consider a few beauty trends that are starting to show up in retail aisles. #ExplorerResearch #RetailTrends #Sustainability #ShopperInsights https://hubs.li/Q02xC3RP0
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The authenticity of Pride Month marketing campaigns has become a focal point for both consumers and the LGBT+ community. Consumers are increasingly savvy and can distinguish between genuine support and performative allyship. As such, the most effective marketing campaigns aren’t “rainbow-washing” and monetizing from the movement but rather embedded into a brand’s mission and purpose. #CustomerFirst #RetailMarketing #ExplorerResearch #MarketResearch #MRX #Insights https://hubs.li/Q02yQsZT0
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