European Interactive Digital Advertising Alliance

The definitive event for senior professionals and the future of marketing technology returns bigger and better than ever on 25-26 June at Olympia, London! The Digital Marketing World Forum has a brand new agenda, featuring 10 conference topics and will welcome 120+ speakers from world renowned brands, 130+ solution providers and 2,500+ senior marketing professionals. Expect to meet brands like Meta, IBM, Google, Harrods, E.ON, Mailchimp, IKEA, Tommy Hilfiger, TikTok, PepsiCo, Heinken, GroupM, Lego, Monzo and many more! Save 25% off passes with the code EDAA25 and register now 👇

🤔 Would you like to know more about how your company can align with the new transparency requirements of the Digital Services Act? 🎙 In a recent interview with ABC UK, our Director of Operations David Barron presented the Advanced Advertising Transparency Programme (AATP), the new EDAA programme development that the online advertising industry collectively devised to facilitate alignment with Art. 26 of the DSA. 📚 Check out the interview, and if you wish to know more, reach out to us at 📧 [email protected]!

Join us at IAB Interact 2024 to learn more about the Digital Services Act, its transparency requirements and the response that the online advertising industry put in place 👀

Follow The Data: New #Survey Shows Strong Consumer Support for Expanded Use of #AdChoices Icon | The Big Idea: A new survey shows that a large majority of Americans recognize, trust, understand, and support the Digital Advertising Alliance’s AdChoices Icon, and they want to see the icon’s functionality expanded to include new tools and technologies. | https://lnkd.in/e7bpjC7v

📣📣📣 IT’S OUT! 📣📣📣 👀 Check out the 2023 Activity Report of EDAA to discover all last year’s activities, accomplishments and plans for the future months! 2023 has been a stimulating and rewarding year, and we’re looking forward to finding out what the future holds for EDAA!

Today, EDAA is proud to announce the launch of the online digital ad industry's Advanced Advertising Transparency Programme (AATP). The AATP supports companies in meeting the ad transparency requirements of the Digital Services Act (DSA), particularly Article 26. Amongst a range of important transparency requirements, this includes conveying relevant information on the fact a marketing communication is an ad (through prominent markings) as well as disclosing whom the ad is delivered on behalf of and the main parameters used. Building upon the AdChoices Icon, EDAA delivers a cross-industry response that lives up to our longstanding core pillars of consumer transparency, choice and control. EDAA will continue pursuing its goals of respecting, informing and empowering consumers. We are proud of what we have achieved so far and we look forward to working with responsible companies to meet these heightened ad transparency standards. To learn more, read our news release! 👇

👏 Congratulations to Yieldkit – a mrge company and Semasio for being awarded the EDAA Trust Seal once again! Thank you 🙏 for your ongoing commitment to upholding industry standards in data-driven advertising! 

🎤 In his interview at the EDAA Summit 2023, Rob van Eijk - Managing Director for Europe at the Future of Privacy Forum - reflects on the relationship between regulation and innovations in technology 👇

🎤 At the EDAA Summit 2023, Paul Jordan - Managing Director & Owner, Blue Motion Consulting - discussed the increasing interest in privacy rights from European citizens, and talked about how organisations innovate in order to ensure compliance. Check out his interview! 👇

At the EDAA Summit this year, we had the pleasure to have Rita Wezenbeek - Director of Platforms at DG CONNECT - speak about the role of industry standards in complementing the legal framework, and join us for our Advanced Advertising Transparency Programme announcement! 🎤 In her interview, Ms. Wezenbeek explains the opportunities and the responsibilities created by the new transparency requirements set out in the DSA 👇