Are your organization's emails going to junk? Do you know if your email and domain name is considered "safe"? See our post below. Stay safe out there!
DMARC 2024 Yahoo, Gmail, and Apple Email requirements – Are you ready? If you have a Gmail or Yahoo account, you probably know how cluttered your inbox can get with unsolicited email and other email that is clearly trying to defraud you. If you have ever thought to yourself “Why can’t these companies do a better job blocking these fraudulent messages and make it easier for me to receive less unsolicited mail?”, you are not alone. Click our link to learn more! Key dates Keep in mind these dates as these requirements roll out. January 2024 Apple did not set a date for publishing a DMARC policy, but all other requirements were stated as ones that should be in place now. So, it’s best to assume this means immediately. February 2024 This is Google and Yahoo’s initial deadline to meet new requirements. Google provided further clarification about the February deadline after its initial announcement. It stated that bulk senders who don’t meet sender requirements will start getting SMTP protocol-level temporary errors (with error codes) on a small percentage of their non-compliant email traffic. These temporary errors are meant to help senders identify email traffic that doesn’t meet the new guidelines and start addressing their non-compliance. April 2024 Google will start rejecting a percentage of non-compliant email traffic and will gradually increase the rejection rate. For example, if 75% of a sender’s traffic meets their requirements, they will start rejecting a percentage of the remaining 25% of traffic that isn’t compliant. June 1, 2024 This is Google’s revised deadline for bulk senders to implement One-Click Unsubscribe in all commercial, promotional messages. What happens if you miss the deadline? If your company relies on email to communicate with your customers and you don’t implement email authentication, these changes are going to significantly impact the deliverability of your messages to customers with Gmail, Yahoo and Apple iCloud accounts. If you send bulk emails to Gmail and Yahoo accounts and fail to have SPF and DKIM, or if you don’t have a DMARC policy implemented, these non-deliveries will have an even greater impact on your business. Pro tip: DIYer? Our website has a free tool to scan your domain for email security issues, offers a guide on how to set this up yourself, and has an education page on email security. Links below! Follow our LinkedIn page to get this and more tips! 1) Email delivery security scanner: https://lnkd.in/gwhdx7Wz 2) What you need to know about email security: https://lnkd.in/gQ-96hJa #Dmarc #emailsecurity #Cybersecurity