Coterie

A letter from our CEO, Founder and Changemaker Frank Yu.

Reflecting on our incredible 2024 team-wide offsite in Austin last week! We had the best time connecting as a team face-to-face, and working on a lot of exciting things...coming soon 👀 A heartfelt shoutout to our amazing people team—Katherine Swift Todd Donner, Morgan Yu, Christina H. and Alexandra Ross—for orchestrating such a memorable and enriching experience for all of us at Coterie. Stay tuned for updates on what's to come! Thank you to Melissa Glynn Photography for capturing some great memories.

Diaper need is a pressing issue for many families, and organizations like Good+Foundation are making a real difference in helping to address it. Good+Foundation is a national nonprofit parter that has been working tirelessly to dismantle multi-generational poverty by providing tangible goods and innovative services to under-resourced families. Recently, our Chief Brand Officer, Jess Frenchman Jacobs, had a conversation with Katherine Snider, the CEO of Good+Foundation, to delve deeper into their mission and the critical issue of diaper need. Dive into our conversation to learn more about the collective actions we can take for impactful change. #GoodPlusFoundation #DiaperNeedAwareness

Congratulations to our Founder and CEO, Frank Yu, for being selected as a finalist for Entrepreneur Of The Year® 2024 New York! EY New York is a program that recognizes and celebrates outstanding entrepreneurs who have demonstrated excellence and extraordinary success in areas such as innovation, financial performance, and personal commitment to their businesses and communities. His passion and leadership at Coterie inspire us all daily. Thanks for all that you do, Frank! https://lnkd.in/e3DB9sVB #EY #Entrepreneurship

A big thank you to Vogue for spotlighting such a beautiful conversation around motherhood with Karlie Kloss and Tabria Majors. We were honored to have them share their stories around the incredible changes that come with pregnancy and parenthood as part of our campaign—hopefully inspiring other expecting and new parents along the way. It’s been a joy to work with these incredible mothers during their pregnancy and postpartum journeys. Special thanks to Audrey Noble for featuring us! https://lnkd.in/g3nW7Rfd

We are thrilled to announce that Jess Frenchman Jacobs is stepping into the role of Chief Brand Officer at Coterie! Notably, Jess marks our first C-level executive outside of our CEO, a testament to her exceptional talent and the value she brings to our team. Throughout her tenure with us, Jess has consistently demonstrated an unwavering commitment to our vision and a remarkable ability to steer the evolution of our brand. Her strategic acumen and innovative approach have played a pivotal role in shaping our brand and product marketing strategy, driving the success of creative campaigns, and fostering authentic connections with our incredible Coterie community. Congratulations to Jess on this well-deserved promotion! We are excited to see the continued impact she will undoubtedly have on our Coterie family.

Investor and brand partner Karlie Kloss sat down with PEOPLE Magazine | PEOPLE.com to discuss her first Coterie campaign as a mom of two. "As an investor, something that I am always thinking about is how can I invest in products or companies that are better for you and for the planet — that's always led my lens when I look at the kind of partners I want to be in business with," Kloss tells PEOPLE. "For me, teaming with Coterie was a no-brainer as it's so authentic to not only the chapter of life that I'm in as a mom, but I also felt really inspired by how they're solving this problem in the market for a more high-quality product that is accessible and made with integrity so parents are able to worry just a little bit less." https://lnkd.in/gj8NJ3KJ

Coterie x Karlie Kloss 📍: Sunset Boulevard, Los Angeles

In support of our latest campaign, Karlie Kloss shared her beautiful journey to parenthood (for a second time!), and we're honored to have been a part of her story. Becoming a parent is full of wonder for who you were, who you are, and who you’ll become. It’s an extraordinary physical, mental, and emotional transformation that should be celebrated, which is why this campaign means so much to us. Thank you to Ashley Tibbits at The Zoe Report for covering this and continuing the conversation about the incredible changes that come with pregnancy and parenthood. https://lnkd.in/g79Zp8Fb

Becoming a parent changes you—your home, relationships, routines, body, even your cells change. You undergo the most drastic biological and hormonal shifts of your life, and the 4th trimester can feel like a full-on identity crisis. Today, we launched our newest campaign to celebrate mothers in all their forms, across all stages of parenthood. It is a reminder for parents to take time to honor this extraordinary physical, mental, and emotional transformation. We’re here for the changes 💙 https://lnkd.in/g5cfY8w6