Connected Commerce Council

Small business advertisers and publishers rely on personalized ads to attract customers, drive sales, and earn revenue. 📈 A new report from 3C and Advertiser Perceptions highlights the crucial role of online advertising for #smallbiz and how burdensome regulations could hinder their growth and success. https://lnkd.in/enNJZDGq

Today, 3C hosted a Hill briefing on the unintended consequences of overregulating digital ads and their concerns with the American Privacy Rights Act ahead of tomorrow's House Energy & Commerce Committee markup. Small business owners from NC, FL, and MN shared how APRA could severely impact their growth & success.

🚨The Vermont Senate sustained Governor Phil Scott's veto on the Vermont Data Privacy Act (H.121)! This bill would have devastated #smallbusinesses, overregulating data collection and processing, making it harder and more expensive to communicate with customers. As the debate around data privacy continues, it’s vital for legislators to understand that overregulating data will disproportionately hurt small businesses the most. https://lnkd.in/ec66V-Yj

3C was back on Capitol Hill last week, meeting with lawmakers about APRA’s harm to small businesses. THANK YOU again to every app developer who joined us in DC to share their concerns with Congress! #APRA #smallbiz

Congress needs to pass a national data privacy law, but as written, the American Privacy Rights Act could hurt #smallbiz making it harder to advertise online and expose them to costly, baseless lawsuits. Read up on APRA in our latest blog post. https://lnkd.in/eECyhNFE

🍰✨ Philip Gomez, the co-owner of the award-winning, family-owned bakery Patty's Cakes and Desserts in Fullerton, CA, knows what it takes to succeed. Learn how Patty’s Cakes has become one of the highest-rated bakeries in Southern California by using powerful digital tools like online ads and analytics to fuel their growth and keep the sweetness alive. https://lnkd.in/eKPZ4-66

Step into the shoes of a #smallbiz with SUPER SELLING! The Game! 🏪💼 Experience the excitement of entrepreneurship as you make critical decisions and tackle the daily challenges real businesses face. Ready to test your skills? Play now at supersellingthegame.com/ 🕹️🎮

Washington business owners Bryan Toston (co-owner of Kraken Creative) and Jason Stock (founder of Firecracker Software) are concerned about Congress's American Privacy Rights Act (APRA), saying it could hurt #smallbiz by limiting effective advertising. https://lnkd.in/eBua8YDj

Small businesses need Congress to pass a strong data privacy law, but the American Privacy Rights Act (APRA) subjects #smallbiz to costly, baseless lawsuits while overregulating data. Two Spokane business owners explain why Congress must do better in The Spokesman-Review. https://lnkd.in/eD-dpMvB

With National Small Business Month in full swing, let’s highlight a great small business advocate! 🙌 Seawicks Candle Company owner Michael Gaffney sells exquisite hand-poured, 100% soy candles. Michael has met with lawmakers in Augusta and Washington, DC, to share his concerns with various policy proposals. He is also using the skills he has learned to get involved in other policy issues he and his family care about. Learn more about Michael and Seawicks Candle Company by visiting https://lnkd.in/eTfeUAjB #SeawicksCandleCo #DigitalAds