Thank you to Alexander Cammy of Paramount for joining our #Pride webinar and fireside chat! 88% of Americans support brand engagement in Pride month. Is your brand finding ways to authentically engage and support the #LGBTQ+ community during Pride month and beyond? Stay tuned for our webinar follow-up and additional insights to inform your Pride month campaigns. Happy Pride! #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Collage Group
Business Intelligence Platforms
Bethesda, Maryland 15,041 followers
Unleash the power of cultural intelligence to fuel brand growth. Access deep consumer, brand, and industry insights.
About us
Collage Group is the only cultural intelligence engine that fuses consumer, industry, and brand data to provide brands with insights on the why behind consumers’ behaviors – so they can act quickly to fuel growth. The company’s data science engine provides unrivaled depth of cultural insight from 26 billion primary data points. With access to head-to-head brand, category, and industry competitive assessments plus original, consumer-driven studies and weekly additions, the world’s leading brands rely on Collage Group to get a deep understanding of how to drive brand love and business growth by tapping into culture. The curated, always-on, easy-to-use digital access is flexible and cost-efficient for your business needs. Founded in 2009, culture has always been at the company’s core. Collage Group is a National Minority Supplier Development Council (NMSDC) certified minority-owned small business.
- Website
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http://www.collagegroup.com
External link for Collage Group
- Industry
- Business Intelligence Platforms
- Company size
- 51-200 employees
- Headquarters
- Bethesda, Maryland
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Multicultural Insights, Strategic Marketing, Market Intelligence, Consumer Trends, Custom Research, Marketing Best Practices, Consulting, Gen Z Consumers, Millennial Consumers, LGBTQ Consumers, Black Consumers, Asian Consumers, Hispanic Consumers, Consumer Insights, Cultural Fluency, Cultural Intelligence, Women Consumers, Brand Ranking, Ad Testing, and Consumer Intelligence
Locations
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Primary
Get directions
2 Bethesda Metro Center
Suite 300
Bethesda, Maryland 20814, US
Employees at Collage Group
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Melina Garda
Transformative Talent Leader | Emerging Technologies | Climate Sustainability | Supporting Refugee Families
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David Wellisch
Co-Founder and CEO at Collage Group (Previously Latinum Network)
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David Evans
Chief Insights Officer at Collage Group
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Elizabeth Jackson
Growth | CMO | Executive P&L Leader | Brand Strategist | Business Transformation | Board Member | B2C DTC B2B SaaS
Updates
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We're excited to be cited in TransPerfect! Leading brands work with Collage Group to understand the deepest cultural insights and why that drives shopper, brand, and category behavior. Read on: https://lnkd.in/eViTtp2V #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Fueling Brand Love is a key driver for brand growth. How can marketers take steps to prioritize efforts that contribute to Brand Love? In our latest blog, we dive into how understanding and leveraging Brand Love can elevate your marketing strategies, create meaningful consumer connections, and boost your competitive edge. Read the full article now! 👉 https://lnkd.in/em-v2M5M #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Harnessing Brand Love for Sustained Growth and Success
https://www.collagegroup.com
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How is your brand engaging and supporting the #LGBTQ+ community during #Pride month and beyond? Get insights for action from Collage Group & Paramount in our Pride webinar and fireside chat! On Wednesday, we’ll unveil: ✅ The latest insights to engage and celebrate LGBTQ+ consumers during Pride and beyond ✅ How celebrating LGBTQ+ consumers drives brand love across consumer segments ✅ Learnings from the world’s leading brands ✅ And more! Register now: https://lnkd.in/exwgDRec #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Pride is one of my favorite times of year, where we celebrate the accomplishments of the LGBTQ+ community and how far we have come, while also reflecting on the work still needed to be done for true representation and inclusion. I’m really looking forward to moderating Collage Group's latest virtual fireside conversation and webinar, LGBTQ+ Pride: Insights for Authentic Brand Engagement at 2 p.m. EDT THIS Wednesday, June 5! I’ll be joined by Alexander Cammy to learn how Paramount is effectively engaging and celebrating LGBTQ+ consumers for Pride Month and year-round. We will also be joined by Jill Rosenfeld, Collage Group, Research Manager of Cultural Insights for a timely research presentation. I hope you’ll join us!! https://lnkd.in/ee9fJaXm #lgbtq #pride #pridemonth #diversity #inclusion #marketing #mrx
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We're just two days away from our special #Pride webinar and fireside conversation with Alexander Cammy of Paramount! Check out Alex's post below, and learn more and register for our webinar on our website: https://lnkd.in/etfTHmBk #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Insights & Cultural Intelligence @ Paramount, Accelerating LGBTQ Acceptance @ GLAAD Media Institute
🏳️🌈 🏳️🌈 🏳️🌈 🏳️🌈 🏳️🌈 🏳️🌈 Pride is off to a wonderful start! I’m looking forward to joining Collage Group and the wonderful Zekeera Belton for a virtual fireside conversation and webinar, LGBTQ+ Pride: Insights for Authentic Brand Engagement at 2 p.m. EDT on June 5! We will be discussing how to effectively engage and celebrate the LGBTQ+ community and consumer during Pride AND all year-round, a mission we are quite proud of at Paramount and Paramount Advertising. I hope you’ll join us! 🏳️🌈 🏳️🌈 🏳️🌈 🏳️🌈 🏳️🌈 🏳️🌈 https://lnkd.in/eaRysb5F #lgbtq #pride #pridemonth #diversity #inclusion #marketing #mrx
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Collage Group Chief Insights Officer David Evans will be presenting at the Brand Innovators Inclusivity and Culture Marketing #BISummit hosted by Papa Johns next week! David is the lead creator of our Cultural Fluency model, a proprietary framework for accelerating a brand’s organizational capacity to understand and win today's consumers. His presentation will be focusing on the theme of cultural relevance. Join us in wishing David good luck! #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
📣 Speaker Announcement! 📣 At our Inclusivity and Culture Marketing #BISummit hosted by Papa Johns in Atlanta next week on Thursday, June 6th, Chief Insights Officer of Collage Group, David Evans will be taking the stage to share his marketing wisdom on cultural relevance! You won't want to miss this, register now! Brand-side marketers can register here: https://lnkd.in/g6JTxGwz #Marketing #Innovation #MarketingInnovation #DEI #Diversity #Equity #Inclusion #Brand #BrandMarketing #Atlanta #ATLCommunity #PapaJohns #CollageGroup
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Did you know that Collage Group has 26 billion primary data points? That’s right – and we’re the only consumer insights provider fusing consumer, brand, and industry data to provide an unparalleled depth of cultural insights on the why behind consumers’ decisions. Our comprehensive dataset empowers you to: ✅ Fine-tune your segmentation and augment target audiences ✅ Identify your brand's strengths and weakness for a competitive edge ✅ Uncover new market opportunities for incremental growth Get a demo today to explore how our insights can drive your brand's growth: https://lnkd.in/e_cgRv8y P.S. Stay tuned for our next fluen.ci release. You are going to *love* it ;) #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Collage Group
https://www.collagegroup.com
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Collage is headed to Cannes! Are you? CEO David Wellisch will be at the Brand Innovators Marketing Leadership Summit @ Cannes, June 17-20. Brand leaders can join us for free at this 4-day event with a packed learning and networking agenda. Register here: https://lnkd.in/dCcHYgZi #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Marketing Leadership Summit @ Cannes - Brand Innovators
https://brand-innovators.com
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Our latest research explores key areas to help your brand drive brand love among #Black consumers. Here's what surprised us: Since 2022, we have observed that Black Americans are increasingly embracing their heritage as an integral part of their American identity. One way this plays out is by celebrating Black holidays at higher rates and expressing themselves creatively through language. Although they still consider themselves typical Americans, they are questioning the idea of American exceptionalism and paying close attention to the political climate in which they reside. Read on and discover additional ways to effectively fuel growth with Black consumers with these insights: https://lnkd.in/eUtZ4-73 #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Engage Black Consumers: How Authenticity Drives Results
https://www.collagegroup.com
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Amidst peak earning and spending years, #Millennials are looking for brands to understand the complexities of their identity while navigating life-stage changes. Fuel growth with this segment with insights from our latest blog: https://lnkd.in/eBniCAXv #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Three Ways to Engage Millennial Consumers for Brand Growth
https://www.collagegroup.com