Co:Create Ink

Exciting news from Co:Create Ink – we've joined Diageo's Fusion Partnership Lab! 📖 A little backstory 📖 A few months ago, the Fusion team reached out asking us to apply for the program. One area they were interested in was web3 loyalty and they saw us as a leader in the space. So they were understandably surprised in December when we caught up before their final selection, and let them know we'd decided our highest and best use was by going all in on our incubated concept, Co:Create Ink, a platform to elevate the artistry of tattoos, blending tradition with technology 🖊️. We shared the reasons we were excited about building out a new degree of ownership and elevating the artistry and self-expression of tattoos. The purpose of the meeting was primarily to let them know we were no longer focused on web3 loyalty. Towards the end however, I mentioned “this is likely not a fit for Diageo, but if there is interest in exploring the storytelling and community around tattoo culture, there may be something surprising and impactful there.” Lo and behold, sometimes the craziest ideas are just the thing. While we are definitely an unusual pick for Diageo, this first part of the program is all about exploration and brainstorming. 🥂Cheers to seeing if we come up with something crazy and cool together and discovering where this journey takes us. Patrick Workman #CoCreateInk #Diageo #Innovation #TattooArt #Web3 #community

Charting the Future of Co:Create in the Next Era of the Internet 🌐 🚨Spoiler alert: We're all in on tattoos!🚨 Co:Create launched with a white paper, painting a vision of the future where communities are rewarded for their contributions. In 2023, we brought this vision to life with an API platform that powered diverse applications, from Bleacher Report's Watch-to-Earn 🏀 program to a Harry Styles concert 🎶. Our journey provided a crucial insight 💡 Tools are necessary, but fundamentally rethinking business models is paramount. Consider web 1.0 (the “read” era): It started as an online replication of existing models (e.g. static newspapers). But soon, innovators began leveraging the internet's unique capabilities, giving rise to dynamic content, interactive user experiences & eventually leading to the birth of web 2.0 (the “read, write” era) Now, as we edge into web 3.0 (“read, write, own”), we're at a similar crossroads. This era brings unprecedented forms of ownership & interoperability. But we're still in the early stages & real life examples are few. So, we decided to take our API infrastructure & use it as the base to build our own front-end applications, things that were only possible because of web3. That is what led us to launch Co:Create Studios & incubate Co:Create Ink. So what is Co:Create Ink? Ink takes our learnings about building community-driven brands, combined with the unique power of blockchains & tokens, to build an ownership-driven experience for artists & collectors. It’s a curated marketplace of tattoo art, providing ownership that extends beyond time & skin. Our aim is to open new income streams for artists while offering collectors a new dimension of self-expression, storytelling & fun. The Co:Create Ink launch at Art Basel last month was a defining moment. We can see the immediate impact we are having on artists & collectors. We’ve therefore made the bold decision to focus entirely on this venture. We are so excited to build something only possible due to the technological advancements of blockchains and tokens. Ink is beginning. The Co:Create brand stands for something bigger: a commitment to transform business models through community engagement & ownership. As Ink grows, we're laying foundations for future ventures, connected by a unifying protocol, tying back to the vision outlined in our initial white paper. We see a future where we can leverage our learnings & tech across various creative fields, expanding Co:Create's ecosystem of web3 platforms over time. A heartfelt thank you to all our clients & partners for your unwavering support. While we won’t be taking on new API-clients so we can fully focus on Co:Create Ink, we remain dedicated to our current partners. We're just getting started. Stay tuned for updates and insights as we venture into this exciting new phase, fostering community, igniting creativity & redefining ownership. #Web3 #Innovation #CreatorEconomy #Artistry #tattoo #nfts

Loyalty Program 101 📚 THE BASICS To get to where we are going, we must start with where we came from. As a foundation, let’s understand the basic structure of traditional loyalty programs: Campaigns & Rewards 🏆. See the link in comment to learn more with the comprehensive Co:Create Loyalty Guide

We are thrilled to unveil Co:Create Ink 🖋️, our first incubatee, in partnership with over 10 world-renowned tattoo artists! 🚀 What’s Happening? Co:Create Ink is launching its Early Access Waitlist, offering tattoo enthusiasts and art collectors a unique opportunity to connect with exceptional artists and access exclusive tattoo art pieces set to launch later this year. 🤝 Why Join the Waitlist? By joining the waitlist, you secure a chance for early access to the platform, the artists, and their incredible art pieces. Plus, you can jump ahead in line by referring friends and fellow art enthusiasts! 💡 Key Highlights: ➡️Access to 10+ globally renowned tattoo artists ➡️Exclusive tattoo art pieces and artist booking times ➡️Artist authenticated and certified art pieces ➡️Ownable and tradeable digital twins of your tattoo art 🔗 Don’t miss out on being part of this revolutionary movement in the tattoo art industry. Join the waitlist now and be the first to experience the Co:Create Ink platform! (Link in comments)

Transforming the Agency Landscape with Co:Create's Preferred Partner Program! 🎉 We're happy to introduce an opportunity for agencies ready to redefine their impact and lead the industry with innovation. Welcome to the Co:Create Preferred Partner Program! 🚀 🔗 Empower Communities with Next-Gen Loyalty: Co:Create goes beyond traditional loyalty platforms, enabling brands to forge deep, meaningful connections with their communities. 🤝 💪 Unleash Unparalleled Flexibility: Our platform is designed for creativity and customization, allowing your agency to craft bespoke rewards experiences that truly resonate with each client's brand identity. The sky is the limit! 🌈 🌐 Lead the Web3 Loyalty Revolution: Be at the forefront of the loyalty transformation with Co:Create. Join industry leaders and innovators in embracing Web3, setting your agency apart in this exciting new era. 🌟 🤝 Join the Preferred Partner Program: As a Preferred Partner, gain exclusive access to our comprehensive Agency Tool Kit, revenue-sharing opportunities, and a network of industry leaders. We're here to support you every step of the way! 🛠️ 🔍 Are You Ready to Innovate? If your agency specializes in marketing strategy, Web3 consulting, design, creative work, or branding, and is eager to dive into the world of Web3 loyalty, we want to connect with you! 📢 Fill out our Partner Form today and let's embark on this exciting journey together. (link in comments)

🔍 Exploring the Evolution of Loyalty Programs: A Visual Journey 📈 From the early days of punch cards to the digital transformation of rewards, loyalty programs have undergone a significant transformation. 👉 Swipe through our latest graphic to see how these programs have evolved over the years, adapting to changing consumer needs and technological advancements. 🔄 At Co:Create, we believe in pushing the boundaries even further. 🚀 We're leveraging Web3 technology to redefine brand engagement, creating more personalized and impactful loyalty experiences. 💡🌐 How has your brand adapted its loyalty program to meet the demands of the modern consumer? 🌩️

Did you know? 🌟 54% of consumers worldwide are more inclined towards brands offering loyalty programs, 🔕 yet a staggering 64% of loyalty program members rarely redeem their rewards. Web3-style gamification offers brands a way to fill that gap. 🎮 We’re thrilled to announce our collaboration with globally recognized builders Insomnia Labs to launch Loyalty+  🚀 Together, we're setting a new gold standard for Web3 powered brand loyalty solutions. 🌐 Loyalty+ harnesses the power of Co:Create’s proprietary APIs, integrating Blockchain, NFTs, and AI tools. 💍 Combined with Insomnia Lab's vision and modular expertise from Crossmint, Smart Token Labs, and Cookie3, we'll revolutionize how customers interact with brands. This collaboration is a foundation for redefining brand-customer relationships, making loyalty programs more engaging and effective. 🤝 🌐🔗 Read more on link in comments

Digital collectibles, or #NFTS, are already redefining #loyalty. This column by Tara Fung at Co:Create breaks down what you need to know. #restaurants #hotels #technology https://lnkd.in/etYgD42G

Ever wondered how the future of brand engagement looks in the Web3 world? Dive into this enlightening article on Blockster where Tara Fung, our CEO, unveils the essence of Co:Create. We're not just about rewards; we're reshaping how brands resonate with their communities. 🔹 Pioneering the rewards and engagement landscape. 🔹 Simplifying reward campaign creation with our game-changing API toolkit. 🔹 Empowering brands to build custom, collaborative, and self-owned reward experiences. 🔹 Making loyalty more meaningful and engagement more profound. Discover firsthand how we're empowering brands to unlock their community's potential and why we believe the future of loyalty lies in Web3. Don't miss out on this insightful read! (Link in comments) 🔗

What are two tech CEOs doing at a private, jewelry industry retreat in Park City, Utah? 👀 📣 Spreading the word that every consumer-facing brand needs to take steps to future-proof their business. The expectations & interests of consumers are changing. 1️⃣ They desire more personalized, dynamic & gamified experiences 💥 2️⃣ They want more voice, say and ownership & to co-create with you 💬 3️⃣ In return, they will give their advocacy and engagement 💜 🤝 If you aren't recognizing these changes and planning for it, you are falling behind. Thanks so much for the invitation Jewelers Mutual Group and for facilitating an incredible discussion Jeff Weiner! It was an honor to share the stage with the incredible CEO and Co:Create partner, Jana Bobosikova from KIKI World!