BYU Marketing Association

BIG THANK YOU to everyone who came out to our Spring Showcase this year! It was an absolute blast! The night was filled with true organic networking great food. All our students left with new connections and full bellies. Congratulations to Mary Cluff who was our case competition winner! Runner up winners to McKenna Evans Truman Dangerfield Trevor Davis! We also would like to give a HUGE thank you to all our sponsoring companies that participated. You all were the reason we were able to make this happen! Carter Seitz Edgar Columna Megan Davies Verkada River Pinter Emily Stanford Schultz Alegra Learning Jeff Fuhriman Disruptive Advertising CED Duane Bernards 97th Floor Melaleuca: The Wellness Company Reed Buchanan Finally a big thanks to Vini Friedrich and his team for all the behind the scenes work they put in to pull off a large event like this. Thank you!!! 💙🤍💙

Are you registered for our biggest event of the year? Save your spot now: https://lnkd.in/gxPn-f5U Have questions? Email Seth: [email protected]

See for yourself why our program is one of the BEST IN THE NATION!!! Connect 1 on 1 with students eager to enter the industry. The Spring Showcase is the place to be! Register with the link below or contact our reps. https://lnkd.in/gxPn-f5U Vini Friedrich (Vp of Career Opportunities) [email protected] Seth Knowlton (President) [email protected]

Get ready for an exciting night with our marketing students!!! This isn't your typical networking event, it's a giant party designed to foster genuine connections between working professionals and eager students. We will be crowning our BYU Marketing Case Competition winners and providing food throughout the night. Save the date! March 28th at 6pm in the Hinckley Assembly Hall on BYU campus. Spots are limited so reserve your place now! Register Here:  https://lnkd.in/gxPn-f5U Questions? Contact us Vini Friedrich (Vp of Career Opportunities) [email protected] Seth Knowlton (President) [email protected]

Hey MA, meet one of our great BYU Marketing alumni Sophie Christensen. She is currently a Research Manager at NielsenIQ! Here are a few questions we asked her about herself and her career: 💭What advice would you give to students who want to work at NielsenIQ? What was your path? “Honestly, the most helpful thing I found was talking to Nielsen BYU alumni before applying. Also, a lot of Nielsen knowledge has to be learned on-the-job, so showing a comfort with analytics and a willingness to learn is key.” 💭How have you found work life balance after school? “I’ve had to realize that I will never be “done with work”. There is always something more I could do. Instead, I make sure I’ve done the most important things by the end of the day.” 💭What hobby have you been into lately? “I’ve recently gotten into vintage clothing – I adore the patterns, designs, and character of the clothes. I’m well on my way to a devastating collection of vintage dresses.” Thanks Sophie Christensen! We’ll be spotlighting other alumni, current students, and professors in the future! #marketing #nielseniq #alumni #byumarketing #BYUMA #byu #byumarketingassociation

🌟 Heartfelt Gratitude to Crumbl Cookies, Swire Coca-Cola, and Lucid Software for a Transformative Learning Experience! 🚀 This extraordinary opportunity allowed our budding marketers to witness the essence of cutting-edge marketing strategies. Crumbl, your ingenuity in dessert marketing has ignited the creative sparks within our students. Your unwavering commitment to quality and innovation shines brightly in every delectable creation. Thank you for illustrating how a simple idea can evolve into a nationwide sensation through ingenious marketing techniques. Swire, your reputation for excellence resonates profoundly, and our students were truly honored to gain insights from your esteemed team. Your dedication to sustainability and community engagement exemplifies the ethical and responsible facets of marketing. This invaluable lesson in corporate responsibility will undoubtedly shape the future endeavors of our students. Lucid, your expertise in data and research has left an indelible mark on our students' minds. Your dedication to helping businesses make informed, data-driven decisions has highlighted the transformative power of analytics in shaping successful marketing campaigns. The wisdom imparted by Crumbl, Swire, and Lucid during this corporate visit will undoubtedly serve as a cornerstone for our students' future careers in marketing. Once again, thank you, Crumbl, Swire, and Lucid, for your pivotal role in shaping the future of marketing and investing in the next generation of marketing leaders.

Hello Marketing Students! We're excited to invite you to the BYU Marriott 2023 Marketing Career Expo, happening next Friday, October 13th, 2023, from 10:00 am to 1:00 pm in the Tanner Building. This event presents an incredible opportunity for you to connect with representatives from 17 renowned companies across various industries. Don't miss out on this chance to showcase your strengths and abilities to potential employers. To secure your spot at the expo, please register via the link provided in the comments below. 🤝 We're thrilled to announce the participation of the following companies: BambooHR Breeze Airways™ Consolidated Electrical Distributors (CED) City of Industry doTERRA International LLC FamilySearch Franklin Sensors Kenect Lucid Software Melaleuca:The Wellness Company Pattern® Pluralsight Precoa Qualtrics Real Salt Lake ResNexus Techtronic Industries - TTI Vivint To make the most of the career expo, consider these valuable tips: 🧐 Research in advance: Take some time to research the participating companies before attending the expo. This will enable you to identify the companies that align with your interests and prepare relevant questions. 👔 Dress professionally: Remember that first impressions matter. Please dress professionally, in business casual attire, to make a positive impression at the career expo. 📄 Bring copies of your resume: Ensure you bring multiple copies of your resume to share with company representatives and leave at their booths. 💁 Be ready to pitch yourself: When engaging with company representatives, be ready to discuss your skills, experiences, and career aspirations. Exude enthusiasm and confidence while highlighting your strengths. ✉️ Follow up: After the expo, don't forget to follow up with the companies you're interested in. You can do this by sending a thank-you note to the representatives you spoke with or by forwarding your resume directly to the company's recruiting department. We look forward to seeing you at the BYU Marriott 2023 Marketing Career Expo. It's an event that could potentially shape your future in the world of marketing!

This week, we are thrilled to spotlight Scott Baldwin! Scott is an accomplished individual, having graduated from BYU and later earning his MBA from Harvard in 2003. Following his education, he embarked on a successful journey at General Mills, initially serving as a Marketing Manager for beloved brands like Yoplait and Cheerios. Over time, he advanced to the highest ranks in the cereal division, eventually becoming the Marketing Director overseeing all General Mills cereals in Asia, the Middle East, and Africa. In 2016, Scott graciously accepted an invitation to join our Advisory Board, enriching our team with his wealth of experience and expertise. In 2021, Scott commenced a new chapter in his career as the VP of Brand Marketing for Vail Resorts, responsible for the operation of ski resorts across the Western United States. Scott is widely recognized for his remarkable can-do attitude and exceptional problem-solving skills, particularly in navigating challenging circumstances. We feel privileged to have his radiant personality and innovative leadership within our esteemed Advisory Board.

Recently, our very own Skylar Oreno was featured in BYU Marketing! We're thrilled for Skylar and all the incredible endeavors he's pursuing. Read more about it here!

Hey everyone! Today, we want to highlight a member of our advisory board, Gerardo Amado! We recently had the chance to sit down and have lunch with Gerardo and get to know him. Gerardo is the head of B2B marketing for Renewables & Energy Solutions at Shell, a global energy company. He holds a B.S. in Accounting and Information Systems from Brigham Young University and an MBA from Rice University. Gerardo has a plethora of skills ranging from marketing strategy and execution to value chain optimization. Gerardo is known for his strong, positive leadership skills and ability to build high-performance teams. He has held regional and global leadership roles and is fluent in English, Spanish, and German! He also enjoys grilling steaks for his family and friends, traveling with his family, and occasionally training for a triathlon! We are so impressed with Gerardo and feel honored to have him on our marketing advisory board!