Buffer

Introducing more publishing options for Instagram 🎉 For every post you schedule to Instagram you can now choose between: ⚙️Automatic publishing Buffer will automatically post your content for you. OR 📲Notification publishing Buffer will tee up your post, send you a notification, and help you finish the post yourself on Instagram. Whatever you need to create the perfect piece of Instagram content, Buffer is here to help you stay organized and save time. 💫 #instagrammarketing #socialmediatips

We analyzed millions (really, millions) of posts sent through Buffer to find out what type of content performs best. Spoiler alert: Video is really popular right now. Remember: The best content for your social media marketing depends on your target audience. Every audience is different, so there is no one-size-fits-all approach that’s going to work for every social media account. Use the data in this post as a springboard to help you figure out what kind of content is most likely to resonate with your followers. Read our article to dig into more data and get some social media content ideas for each of these post types to get you started (link in comments)

I'm looking for an incredible #emailmarketing manager to join the Growth team at Buffer and help us take our email and push programming to the next level. If you're someone (or perhaps, someone you know) who: ✉ Has a passion for creating engaging lifecycle, product, and communication programs that delight users ⚙ Loves getting into the technical details of automation programs (Liquid, HTML, workflow optimization) ✍ Can craft compelling email content that engages and converts 📊 Are deeply data-oriented in your approach to your work Reach out to me directly or apply through the posting below! https://lnkd.in/exAGqWDM #email #emailmarketing #

Here are some content curation tools we recommend using to up your content marketing game: -Buffer Use the Create space, a content library where you can save and plan out all your ideas. It has powerful organizational features, like tags and a board view. -Flipboard Turn your curated content into magazine-style layouts -Feedly Aggregate updates from your favorite websites, blogs, and publications into one convenient feed -ContentGems Find relevant web content across articles and blog posts -BuzzSumo Find the most popular content and influencers in your niche -Quuu Discover, collect, and share high-quality content tailored to your audience Our latest article has even more recommendations to add to your toolkit:

We’ve received a few concerning reports that scammers are falsely using Buffer’s name and reaching out to people about fake job opportunities. Our open roles are always shared on buffer.com/journey and all applications are submitted directly through our website. If you’re ever in doubt about whether an email has really come from us, please email us at [email protected].

What would happen if you stopped responding to clients outside of your business hours? Would you ever consider implementing a policy of charging more for after-hours work? That’s exactly what Katie Test Davis has done with her business Forthright Advising, and her clients are still happy, and her team is happier, too. Initially, Katie was nervous about launching this policy and thought it might deter the business’s dream clients from working with them. Instead, it has become a valuable screener to ensure they’re working with the right people who share their values of putting people first. This policy has become a way to communicate the team’s boundaries and ensure that everyone is working intentionally when they do work outside of business hours. It has allowed Katie to hire incredible talent and ensure they’re able to do their best work, and it has helped her (and, therefore, her company) thrive. If you’re curious about implementing this for your own business, read on to learn more about how Katie’s team launched and communicated this policy:

Based on our findings from analyzing millions of posts sent through Buffer, video is the best performing content across all platforms. But we’re curious: Do our results align with what you prefer on social media?

Did you know that Buffer has a free Social Media Post Generator that anyone can use (even without a Buffer account)? It's our social-smart AI Assistant live on buffer.com 🤖 I've found it incredibly valuable for getting the ball rolling on post ideas and refining my posts for different platforms. You can use it today without a Buffer account for up to 5 requests, but if you want unlimited support from our assistant - all you need to do is sign up for a free Buffer account! Check it out and let me know what you think. Our team is always looking for ideas to improve our AI Assistant! https://lnkd.in/edX9T2xX #socialmedia #socialmarketing #socialmediaai

Buffer(dot)com is getting a glow-up 💅 This is very much a work-in-progress, but here’s a preview of what we’re working on for a website refresh! 👀 What do you think of our new look?

Here's a behind-the-scenes look at how I create and schedule social content for Buffer: -Our content calendar lives in Notion, giving us a clear overview of what’s planned -We schedule posts on a weekly basis so we can be flexible and move things around if we need to -Mondays and Tuesdays are dedicated to creating content and drafting posts for the upcoming week -By Wednesday, all posts for the next week are ready for review -On Thursdays, I schedule everything in Buffer for the following week -For posts that can't be scheduled in Buffer, I use Trello to set reminder notifications for manual posting (but Buffer will be adding some new features soon so I most likely won’t need to do this anymore 👀) -I always use Buffer’s calendar view to triple-check that everything is scheduled correctly Excitingly, our team is exploring ways to integrate the Buffer Create space with the calendar, and it’s likely I would start moving things from Notion into Buffer for our content calendar when that happens! We’re also working on adding more scheduling features with notifications, which means I might not need Trello for those extra posts soon. If you have any questions about my process or suggestions for improvement, I'd love to hear them! What's your content creation and scheduling process like?