BPCM is a global strategic consulting and communications agency with offices in New York, Los Angeles and London, and partners worldwide. Evolving with the rapidly changing landscape, the agency develops and executes creative brand strategies to achieve measurable results. BPCM has worked with the world’s most iconic lifestyle, consumer and luxury brands for more than two decades. Its leadership in sustainability and corporate purpose is globally recognized, educating and advising clients across all categories on effective practices and actions while creating business opportunities that reverse the impact on the planet. Its Los Angeles office has earned an exceptional reputation for its strategic influencer, celebrity and VIP programs as well as managing the most impactful consumer events on the West Coast.
Today, SailGP announces that internationally-acclaimed dance music duo Loud Luxury will perform at the upcoming Mubadala New York Sail Grand Prix from June 22-23. Unfolding over two action-packed days on New York Harbor, the event kicks off the first official weekend of summer in New York City, with an exciting blend of high-octane fleet racing and world-class entertainment. 🗽
Loud Luxury will take to the stage after the first day of racing on Saturday the 22nd, performing live from the waterfront at the purpose-built SailGP Race Stadium on Governors Island. 🎵
More information here 👉 ⛵ https://lnkd.in/gfTTK_-j
So excited to be celebrating the second annual International Volkswagen Bus day.
Of all the cars I can think of the VW Bus has definitely been the most visible at key cultural moments in the last 75 years . Touching music film art freedom and the cultural Zeitgeist. There was always a Bus somewhere and the ID buzz continues that legacy.
#internationalVolkswagenBusDay#VW#VWbus
On June 2, Volkswagen of America will celebrate the second annual International Volkswagen Bus Day, a National Day Calendar-recognized holiday honoring the worldwide love for Volkswagen buses old and new. This celebration follows the inaugural 2023 Bus Day that marked the unveiling of the three-row, all-electric ID. Buzz, while paying homage to our brand’s original Type 2 Microbus.
In collaboration with Wrapmate, Volkswagen is using this year’s holiday to announce a custom graphics program available to future ID. Buzz owners. Starting on June 2, 2024, a 3D configurator—launching first in beta—will allow future ID. Buzz customers to begin dreaming up their personalized vehicle design through a premium digital and accessory experience.
Through the Wrapmate custom graphics program, Volkswagen will periodically introduce special release offerings designed by artists and VW brand partners. The first of these available designs will be the “Love the Earth” design by Dr. Bob Hieronimus. While working with Volkswagen to recreate his iconic “Light Bus”, Hieronimus learned of the brand’s shift toward electromobility and commitment to working toward a more sustainable future. These values closely align with messages Hieronimus has been communicating through his many decades as an accomplished muralist and art car painter. In the zero direct emissions ID. Buzz, he saw a new canvas to promote the importance of global unity as a pathway to a more loving relationship with Earth.
Learn more about the Wrapmate program + a special capsule collection with Dr. Bob here: https://lnkd.in/e65zxMmm
Happy International Volkswagen Bus Day!
#VW#VWBusDay#IDBuzz#Electromobility
BPCM client SailGP's immersive preview took off at Hall des Lumières
last Monday, a taste of the world’s most exciting racing on water, returning to NYC next month! (https://lnkd.in/ev4VEsyy)
The Mubadala New York Sail Grand Prix (https://lnkd.in/esYadKPX) on Governors Island, June 22-23, will feature 10 national teams, including an all-new U.S. team, racing identical F50 catamarans in intense sprints at speeds around 60 mph. The weekend will consist of six 12-minute races over two days, with stadium seating along the water, in an exhilarating festival atmosphere.
SailGP grew out of The America’s Cup, the oldest competition in international sport, yet the league itself is only five years old, and 2024 marks only its second Grand Prix in NYC. When SailGP raised the idea of hosting a press event, BPCM saw the exciting opportunity to push beyond the standard news conference format, championing the concept of an immersive event that would visually and aurally put guests in the thick of a Grand Prix. Our previous work with a client event at Hall des Lumières in the Wall Street neighborhood made us confident that it would be the perfect venue for SailGP.
Still, we were blown out of the water to witness just how successful the collaboration between HdL, their production team, and SailGP was in bringing the night to fruition. An amazing team effort among BPCM and SailGP’s other partners knocked the socks off the 150+ journalists, influencers, and sponsors joining the preview.
A special thank you to our BPCM crew who captain the ship in our work with SailGP, yielding these outstanding results ⚓️: Jay Austin, Leah Lefco, Laura Muma, Cali Lehr, Diona Richardson#sailgp#sailing#consulting#pr
BPCM is excited to announce that Another Tomorrow, the Apparel Impact Institute, and MycoWorks will be at the leading international forum for sustainability in the fashion industry next week: the Global Fashion Summit (Global Fashion Agenda) in Copenhagen (May 21-23). This year marks the Summit's 15th year and programming will dive into 'unlocking the next level,' including:
• CEO/Founder of sustainable luxury, B-corp certified brand, Another Tomorrow, Vanessa Barboni Hallik, joining Emily Chan of British Vogue on the main stage to discuss, "Modelling a Different Path" on Thursday at 10AM
• The Apparel Impact Institute's Manager of Stakeholder Engagement, Andrés Bragagnini, providing his expertise on the panel 'Decarbonisation Data: Fashion’s Emissions' on Thursday at 3PM
• And MycoWorks, the biotech company leading the way in the future of sustainable design, hosting a booth with samples of Reishi™ - their revolutionary material made from mycelium (the root structure of fungi).
The summit will be an inspiring and motivating meeting of the minds to figure out how the industry can ambitiously address societal and environmental impacts to challenge the existing paradigm.
See you there!
#globalfashionagenda#globalfashionsummit#unlockingthenextlevel#copenhagen
I'm so excited to announce I've joined MycoWorks international leader of the next generation of materials grown with mycelium. These incredible and fascinating roots that live in the depths of the earth, invisible to us but connecting the entire natural world together.
MycoWorks vision’s to elevate nature, growing new materials, driven by aesthetics, quality and excellence, is offering today a new canvas for innovation and creativity inspiring the future of fashion and design.
Crafted from the intricate roots of mycelium, Reishi™ is a revolutionary textile material, unparalleled in its versatility and uniqueness. Today available at scale, thanks to the vertical farm we just opened in South Carolina.
Based in the Parisian office, my mission at MycoWorks will be to unveil and promote Reishi™, collaborating with institutions, designers, artists, brands and leather experts.
Thank you FashionUnited for featuring my new role.
I am so thrilled to welcome Ginevra Boralevi to the MycoWorks family. From our first day together I have been so impressed with her openness, curiosity and depth of understanding. She brings a wealth of luxury brand experience and BPCM. is thrilled to collaborate with her.
I'm so excited to announce I've joined MycoWorks international leader of the next generation of materials grown with mycelium. These incredible and fascinating roots that live in the depths of the earth, invisible to us but connecting the entire natural world together.
MycoWorks vision’s to elevate nature, growing new materials, driven by aesthetics, quality and excellence, is offering today a new canvas for innovation and creativity inspiring the future of fashion and design.
Crafted from the intricate roots of mycelium, Reishi™ is a revolutionary textile material, unparalleled in its versatility and uniqueness. Today available at scale, thanks to the vertical farm we just opened in South Carolina.
Based in the Parisian office, my mission at MycoWorks will be to unveil and promote Reishi™, collaborating with institutions, designers, artists, brands and leather experts.
Thank you FashionUnited for featuring my new role.
"More than 11 million tons of textile waste ended up in landfills in the U.S. in 2018, representing almost 8% of all municipal solid waste and contributing to the production of methane, a potent greenhouse gas. Stacy Flynn, CEO and co-founder of Evrnu has developed a process to use some of that textile waste to create new fibers" — Sarah Sax, MESc, TIMEEvrnu®, SPC is creating a "sustainability revolution” according to Time. Read about the brand's new Nucycl hoodie and hear from CEO Stacy Flynn on how creating a circular supply chain will better equip the world for climate change consequences:
https://lnkd.in/g9agnfux#sustainability#Nucycl#circulareconomy#pr
Congratulations to Nyakio Grieco, whose work at thirteen lune and Relevant: Your Skin Seen has earned her outstanding recognition in the past few weeks!
⭐️Nyakio’s recent profile in Bloomberg News highlighting her success as co-founder of Thirteen Lune championing 175 Black- and Brown-owned beauty lines. Nyakio’s work building Thirteen Lune resulted in tremendous financial growth including $45 million in revenue in just 38 months: https://lnkd.in/e6J95hvf
⭐️ Nyakio being named in Inc. Magazine ‘s prestigious #FemaleFounders250 list, highlighting the most creative and tenacious female entrepreneurs across the US. Despite intense competition and a record-breaking number of applicants this year, Nyakio’s exceptional work with Thirteen Lune has rightly earned her a spot: https://lnkd.in/eRQJpXEP
We are proud to support Nyakio and her team at Thirteen Lune and Relevant as her influence continues to grow in the realm of inclusive beauty.
Just a Fashion Minute - Episode 2
Excited that Episode 2 will launch Friday 15th March, 2024 with an in-depth discussion about the changing landscape of PR in fashion, with Mr. Julian Vogel- CEO of ModusBPCM Communications Agency.
Here is a micro-video for a little taster.
David M Watts.
Just a Fashion Minute - Podcast
OneFinePlayMatt CheneyModusBPCMJulian VogelKasra Firouzyar
