Big Valley Marketing

Rich Jaroslovsky's career goal was to be the D.C. correspondent for a major newspaper. He achieved that - at 22 - for a little outlet called The Wall Street Journal. In 1994, he combined his two loves - technology and journalism - and started WSJ.com. Through that role, his founding of the Online News Association in 1999, his work at Bloomberg and SmartNews, and his role as a lecturer at numerous journalism schools over the years, Rich Jaroslovsky is quite possibly the most important person in the history of digital #journalism. Rich recently joined us to discuss his multi-faceted career, digital journalism’s next chapter (hint: AI), and his connections to everyone from tech journalism legend Walt Mossberg to Canada’s finest singer/songwriter, Gordon Lightfoot. This is Pressing Matters from Big Valley Marketing, the #podcast that brings you conversations with the top media and influencers in #B2BTech. Enjoy. https://lnkd.in/g7FhCreT

One of our newest members of Big Valley, Amber Daugherty, MCM was recently added to the Institute for Public Relations Measurement Commision, who lead the way in PR education and research. Congratulations, Amber! 👏 Her passion for demonstrating the value and impact of PR for clients is one of the many reasons we are excited to add her to our team of experts. Check out Amber and her thoughts on outputs as a measure of success in PR. 💡↓

Meet our new Value and Impact Consultant, Amber Daugherty, MCM! At Big Valley, Amber is focusing on her key area of interest — utilizing data and analytics to help clients determine and improve the value and impact of their marketing and communications. 🇨🇦 She's also expanding our Canadian presence and has just earned her Master's degree! Get to know Amber better: https://lnkd.in/eChu4bwr

Meet our new Client Partner and Media + Influencer Lead, Duane MacDonald! Duane joins Big Valley with decades of experience in corporate + executive communications, strategic media relations, and technology communications for some of the world's most respected #B2BTech brands. Talk about a triple threat! 🔥 Welcome to Big Valley, Duane! We're grateful to have you onboard. Get to know Duane: https://lnkd.in/g4gpYdUW

We're so excited to officially introduce you to our new Analytics Director, Taylor Voges, Ph.D (we think that stands for Pretty Huge Deal 😉). Taylor is already making her mark on Big Valley and our clients by showing why being grounded in data and knowledge is the best approach to an impactful #B2BTech public relations, marketing and comms strategy. Join us in extending a warm welcome to Taylor! Learn more about her here: https://lnkd.in/gt2GzeDJ

"In an era where we are always being sold to, especially online, we’ve gotten very good at tuning out ads, which extends to real life at events like #RSAC." According to Big Valley's Arianna Crawford, the answer (in part) is a lot more surprise and delight. Why shouldn't a booth be fun to visit? And how can we make conferences more engaging overall? 🎉 Be optimistic in your conference planning. Surprise and delight isn't just a concept for user experience and journey mapping. If you're not inspired, why would anyone else be? 👯 Plan with social in mind, and not just the social calendar. What are your goals for capturing attention and demand? Social media can help ahead of, during and after the conference. 😍 Remember that your audience is human! Conferences are often overwhelming, and creating moments for recharging will attract interest and drive booth traffic. Win/win! To read Arianna's reflections on RSA 2024 (and conferences in general), click the link below! https://lnkd.in/diMF4Rd2

Is your #data actionable, or is it circling the drain? 👀 Our CEO Tim Marklein recently joined the 2024 AMEC Measurement and Evaluation Global Summit to talk about how the right data and analytics strategy can help transform "So what?" into "Now what?" thinking. 👇

Was this year's #RSAC the G.O.A.T? Yes -- for many reasons, including the opening keynote by the U.S. Secretary of State Antony Blinken and the spectacular closing performance by Grammy-award winner Alicia Keys.    The Big Valley Marketing team was everywhere, from attending enlightening sessions, on #AI governance, #CISO accountability and more, to staffing media interviews on Broadcast Alley and creating unique social media content live on the show floor.    We wanted to share some our insights from this year's show. Enjoy! https://lnkd.in/ggP2auBv Credit to Karen Burke, Taylor Voges, Arianna Crawford, Andy Shane, Alexis H., and Adriana Nguyen!

This was Big Valley Marketing's best RSA Conference yet! We're proud to support our clients Island, Broadcom, LastPass, Fastly, and Absolute Security at the show through: 🤳 On-the-floor #socialmedia (Adriana Nguyen + Arianna Crawford) 🎥 #Media interviews (Andy Shane + Alexis H.) 📝 #Storytelling research (Karen Burke) ✅ Strategic planning and activation (David Nieland + Michael Lane + Christopher Palm) 🤯 And so much more. And we do it because we love #cybersecurity, and more importantly, our clients. Here's just a glimpse of our week! #RSAC

A lot of agencies talk the talk, but at Big Valley Marketing, we walk the walk. 🚶For us, it's all about delivering results that increase value and impact for our clients – across channels. Want to learn more? Take a look at some of our client results in April! 👇