We are ✨GLOWING ✨(and it's not just the #Cookie highlighter😉)... to announce that we are once again certified as a #GreatPlacetoWork! This certification recognizes employers who create an outstanding employee experience, and we pride ourselves on prioritizing our leadership, our purpose, our culture, and most importantly, our people. It's because of every single member of our incredible #benefam that we get to celebrate this momentous achievement, two years in a row! #LifeatBenefit #GPTW
Benefit Cosmetics
Personal Care Product Manufacturing
San Francisco, CA 583,979 followers
🏆 #1 Brow Brand Worldwide 💋 Known for Benetint, BADgal BANG! & The POREfessional 🎉 Here to have a good time
About us
We are Benefit Cosmetics, the indie beauty brand-turned-prestige powerhouse under leading luxury products group Louis Vuitton Moet Hennessy. Benefit was founded in 1976 by twins Jean & Jane Ford in San Francisco, and we have been making our own rules, shaking up the status quo, and serving up inventive beauty solutions with a side of laughter & fun ever since. Today, we are in 59 countries with more than 3,000 BrowBars & 5,000 trained beauty service experts worldwide. Benefit was built on the belief that, above all else, beauty should be fun and make you feel good. Every new beauty product or service we dream up is about igniting joy—to surprise & delight you, to inspire you to be fearless, to invite you in on the fun. And while it IS always about fun at Benefit, our team of innovators behind the brand are serious about creating unexpected answers to unmet beauty needs. Fueled by the rule-breaking spirit of our founders, Benefit revolutionized beauty products & services, providing uncomplicated solutions with a creative twist that always pack a punch. Benefit was the brand that brought brow waxing out of the back room & into the front of the shop, and eventually we became the No. 1 brow brand worldwide*. We are also true pore experts, selling one POREfessional pore primer every 12 seconds in 2020**, and we lead in lashes as the No. 1 prestige mascara brand in the US & UK***. As you can see, Benefit is the ultimate beauty destination for products, services and a daily dose of feelgood vibes. So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back. Because feeling good is always a good look. *Source: Based on estimated total global prestige brow product retail sales, January 2019 – December 2020 **Source: Benefit Cosmetics based on units sold globally, YTD 2020 ***Source: The NPD Group, Inc./ BeautyTrends®, US & UK Prestige Beauty Total Department Specialty, Makeup Dollar Sale
- Website
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http://www.benefitcosmetics.com
External link for Benefit Cosmetics
- Industry
- Personal Care Product Manufacturing
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 1976
- Specialties
- makeup, cosmetics, skincare, and fragrance
Locations
Employees at Benefit Cosmetics
Updates
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We are honored that #BenefitCosmetics was listed by Seramount as one of the Best Companies for Multicultural Women in 2024! Since trailblazing sisters, Jean & Jane Ford founded our brand in 1976, to today, with a workforce comprised of 93% women (🎇56% of whom are BIPOC🎇), we can proudly say women, quite literally, make Benefit. Past, present & future! This acknowledgement is a testament to our commitment to fostering a diverse & inclusive workplace where everyone feels valued & represented. Diversity, Equity, and Inclusion are engrained into everything we do and every decision we make—from the products we create to our hiring practices to our educational curriculum, and more. This recognition only inspires us to continue breaking barriers and letting our #Benefam shine ✨ #DEI #LifeAtBenefit https://lnkd.in/gud85atK
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At Benefit, #PrideMonth is more than just a time for celebration, it’s also a reminder of the power of embracing our individuality, expressing acceptance boldly, and encouraging everyone to show up exactly as they are, and be darn proud of it! Pride is integrated in everything we do and is evident in our DEI curriculum and support of our employees embracing allyship in the workplace. To further showcase support for our worldwide #Benefam, we are sponsoring parades around the globe: ❤️ Mexico – Mexico City Pride: Saturday, June 29th 🧡 France –Paris Pride: Saturday, June 29th 💛 Italy - Milan Pride: Saturday, June 29th 💚 U.S. – San Francisco Pride: Sunday, June 30th 💙 Spain – Madrid Pride: Saturday, July 6th 💜 Germany – Cologne Pride: Sunday, July 21st 💗 Taiwan – Taipei Pride: Saturday, October 26th We hope you will join us for these global celebrations and stay tuned for event recaps throughout the month! #lifeatbenefit #PRIDE #LoveLoudly #LoveProudly
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🎇 Can we get a "whoop whoop" for some hot beauty news?!🎇 We are beyond thrilled to share that not one, but TWO of our #Benefit faves have been recognized in Cosmopolitan UK’s 2024 Summer Beauty Awards! 💖 Whoop Lash as the Best Lash Serum ✏ Precisely, My Brow Detailer as the Best Brow Definer BIG congrats to our Benefam members who were the brains behind these best-in-class products, and an even bigger thanks to all of YOU for trusting us with your brows & lashes, year after year! As the #1 Worldwide Brow Brand, your brows are our obsession, and trust us, Precisely, My Brow Detailer is truly your new go-to for effortless precision. Now pair that with our Whoop Lash lash-enhancing serum, and you'll have the most detailed brows and luscious lashes of the summer 😘 RUN, don't walk to www.benefitcosmetics.com and get your hands on these hot-hot-hot faves! #LifeAtBenefit #2024SummerBeautyAwards
The 2024 Cosmopolitan Summer Beauty Awards have arrived!
cosmopolitan.com
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This is your sign to prioritize a little self-care! At Benefit, we’re doing exactly that, and logging off this week for some R&R to enjoy our annual Mental Health Break. 🧖♀️☀😎🏖 In honor of #MentalHealthAwarenessMonth, the #Benefam and the humans behind this account are using this week to unplug, recharge, and focus on our personal well-being. Have you taken time for yourself today? If not, this is your not-so-subtle reminder to take a minute, an hour, a day, or the whole damn week (like us) to put yourself and your needs first. See you soon, #Benebesties! #MentalHealthMatters #LifeAtBenefit
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Reminiscing on #EarthMonth celebrations with our #Benefam! Our #BenePlanet #ERG really understood 👏 the 👏 assignment👏 with events centered around philanthropy, education, connection, and of course, fun! From a volunteering event with Save The Bay (removing over 200lb of weeds from a local wetland!), to sustainability-themed trivia, to —perhaps our most exciting experience yet— a rooftop field trip at our HQ to meet our Bene-bees🐝 and learn about the benefits of urban beekeeping from Alvéole! Feel-good? ✔ Fearless? ✔ Fun-loving? ✔ That's #lifeatbenefit 💖
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💖 Gettin' Waxed & Givin' Back with Bold Is Beautiful 💖 In 2015, we took our mission to inspire & empower beyond the beauty counter with our launch of the #BoldisBeautiful (BIB) project! All around the world, BIB supports charities that empower women & girls in our communities through access to health & wellness, education, and financial self-sufficiency. Now, in its 9th year, this program has raised over $26 million across 16 countries...one brow at a time. So, why wax? To give back. Because your brows really do change lives 😘 Don’t delay, book today! Go to www.benefitcosmetics.com to find & book your brow service during May. #LifeatBenefit #CSR #feelgoodbusiness
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Our CEO, Christie Fleischer recently sat down for a fireside chat at WWD's LAB with Beauty Inc. editor in chief, Jenny B. Fine to discuss the creation of our newest “Power Category” with our pore-loving skincare line by The POREfessional. “It was a bold, unexpected move for us, but what you might find even more unexpected is we didn’t start out with the thought process of, let’s try to get into skincare,” said Christie. “We really started out with, let’s find another power category like we did with brows.” Powered by our commitment to make beauty radically feel-good by creating unexpected answers to our customer’s unmet needs PLUS our credibility in pore-smoothing products thanks to the iconic POREfessional primer, we landed on skincare, more specifically “pore care”, as our next power category. “Its going incredibly well. We have a hero product in our Porefessional Deep Retreat Mask — it’s number six in the U.S. right now,” confirmed Christie. Wonder what we’ll dream up next? Let’s just say…always expect the unexpected from Benefit. #LifeAtBenefit #ThePOREfessional #PoreCare #WWD https://lnkd.in/gcvf38qP
How Beauty Brand Benefit Creates New Power Categories
https://wwd.com
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We're so excited to announce that our very own Christie Fleischer will be a part of the incredible panel of speakers at WWD’s 2024 LA Beauty forum on April 16th! Christie will speak about the unique intersection of beauty, tech, and entertainment, and illuminate how beauty companies can foster a vibrant culture & ignite joy. Of course, we also wouldn’t miss an opportunity to give you a sneak peek into some exciting works within the Beneverse (...did someone say #PoreCare 😉?) #WWDSummit #lifeatbenefit
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Throughout this #WomensHistoryMonth, we've invited women from the #Beneverse to share what being fearless means to them. What did we learn? Being fearless means something different to everyone, and we're committed to creating a world where every woman feels empowered to overcome adversity and express her fierce & fearless self in whichever way she pleases! As this impactful month comes to a close, we leave you with a bit of inspiration from our very own fearless female leaders, Corinne Caranci & Sarah Boutin. Remember, forget flawless. Just be fearlessly YOU! This month, and always 💖 #lifeatbenefit #benefitcosmetics #WHM2024 #InspireInclusion