Ayzenberg

A huge thanks to our incredible partners at Riot Games - together, we’re adding a few new Shorty Awards to the collection thanks to our continuing collaboration on the League of Legends social channels. It's been an absolute thrill to live and breathe League of Legends social on the daily. Taking home two Bronze awards for ‘X Presence’ and ‘Community Management,’ and then placing as a Finalist in the ‘Gaming’ category for elevating owned social is just icing on the cake. Thanks to everyone on the League of Legends crew—we’d duo queue with you any day of the week!

We talk a lot about the importance of trust during earned media valuation. But as we know, a valid media strategy is all about rigorous measurement before we even start the work. Trust is the cornerstone of your audience engagement and ability to build an enduring legacy. Our latest guide, "Navigating the Trust Crisis with Social Index," dives deep into the pivotal role of Earned Media Value (EMV) in building authentic connections and securing lasting customer loyalty. Discover how Social Index can empower your brand to: - Use our predictive tools to optimize your ROI before and after your campaign runs. - Secure funding for social activations without all the guesswork. - Cultivate deep, trust-based relationships with your audience. #DigitalMarketing #EarnedMediaValue #BrandTrust #SocialIndex #MarketingStrategy

Xbox LinkedIn boot up complete! Follow along for the latest on everything Xbox, including general news, company highlights, and even behind-the-scenes glimpses of life inside Xbox.

Last Friday in SHA, we held Totem Media's "China's Global CMO Forum" 🌐 The event was a great mix of strategic presentations and discussions with 60+ senior marketers. I think it was just the right size and profile for a candid dialogue about the challenges and solutions related to international success and brand growth. For anyone interested in summary of the event and presentation slides, please comment below 👇 👇👇 Included in this package of materials from the event are some very insightful presentations from; Meltwater, WARC, Google, Datawords Group, and ION - Ayzenberg. *** A special thanks to Jenny Chan for your amazing work in moderating and hosting of discussions! ...and thanks again to all who helped in bringing this together; Upali Dasgupta, Mimrah Mahmood, Jessica Chan, Phinn Lu, Hazel Yeung, Cara Zhou, Karen N Lee, Chloe Yuqing Jiang, Garfield Wang, Christophe Jourdain, Steven Lai, Jie Gao, Yixin Qi, @黄焱 Google

Collaborating with talented content creators is super enjoyable! We’re thrilled to have CalebCity create this hilarious skit promoting PC Game Pass and showcasing some of the incredible games available on day one. Like Caleb, I’m currently immersed in Persona 3: Reload, which continues to delight (& full of fantastic music too!💯). With titles like Palworld and Manor Lords already available with PC Game Pass, and Senua’s Saga: Hellblade II on the horizon, there’s an expansive library waiting to be explored. What game are you playing next on PC? 🤔 #PCGamePass #CalebCity #PCGaming | Ayzenberg https://lnkd.in/d8tfyETH

Our work with Ubisoft on the official Star Wars Outlaws story trailer has been nominated at the Golden Trailer Awards! #trailer #starwars Watch the full trailer here: https://alist.ly/3JhslOg

"From Brooklyn to Verdansk, still the baddest man on the planet." 🥊   We pulled out all the stops with our latest influencer discovery and creative ideation project for Activision and Call of Duty Warzone Mobile, creating collaborative spots with luminaries like Mike Tyson, Deebo Samuel, Nyjah Huston, Rayna Vallandingham, Tiesto, Austin Ware and Chef Rush.   Thanks to Activision for their support throughout the campaign and dedication to best-in-class social.

ION's Steven Lai will join an esteemed panel of global thought leaders from Meltwater, WARC, Totem Media, Google and more at China's Global CMO Forum to speak about creating cross-cultural impact through influencers and video. Thanks to our friends at Totem Media for organizing this masterclass in influence, branding and cultural impact. #influencers #brands #china

for a second semester, i had the genuine honor of providing a guest lecture for Steve Fowler's USC Annenberg School for Communication and Journalism's class on the industry, science, and culture of video games. i'm grateful for the opportunity to contribute to a graduate level course that dives so deeply into the real-world dynamics of the industry. squeezing my guest spot between a chat with the legendary Nolan Bushnell and a Riot campus visit really puts into perspective the significant evolution of the media and creator space since my own graduation. love hearing and engaging with the students on the next trends. shout out again to Steve for driving such a great conversation and space for the next generation. shout out to Nick Brotman and especially Kylie Feliciano for bringing Neekolul for a little fireside chat together last semester. and always a shout out to Kachina Xu for presenting alongside us at her alma mater. she's always the real star of the show anyway.