Aqfer

Are you up to speed on the latest in the ongoing Cookiepocalypse saga? Google recently announced CHIPS, or, Cookies Having Independent Partitioned State. This update demands immediate attention, especially giving further delays to the third-party cookie deprecation timeline. Our CEO Dan Jaye wrote an in-depth piece on CHIPS, diving deep into impacted business areas and use cases, integration of CHIPS into existing strategies, and detailing practical solutions. Read more: https://hubs.ly/Q02Cd4Cq0 #CHIPS #partitionedcookies #cookiepocalypse #thirdpartycookies #Google #googleprivacysandbox #dataprivacy #thirdparty #cookiedeprecation

If you're experiencing perpetual whiplash trying to follow Google's Cookiepocalypse updates, you're not alone. From partitioning to deprecation, there's a lot of understand and prepare for. Our latest white paper explores everything you need to know about the future of third-party cookies, including how to build CHIPS in your existing indentity strategies as you plan for a cookieless landscape in the near-term future. Click here to download the free paper: https://hubs.ly/Q02Cd4Cp0 #CHIPS #partitionedcookies #cookiepocalypse #thirdpartycookies #Google #googleprivacysandbox #dataprivacy #thirdparty #cookiedeprecation

At Cannes? Mark Sneathen and Daniel Jaye are boots on the ground. Would love to connect to chat about the Aqfer roadmap, first party, marketing data, tag management and more! Message either one of the gentlemen above to grab time or coffee!

In the world of AI, the age-old question of changing a lightbulb gets a new twist. Our Principal Solutions Architect Robert MacInnis gives thoughts about a dream team of AI bots: - Diagnostic Bot: Spots the problem. - Inventory and Ordering Bot: Ensures we have what we need. - Logistics Bot: Handles delivery. - Installation Bot: Gets the job done. Working seamlessly together, they showcase the power of integration and adaptability. Real-world application? Think marketing data: - Data Gathering Bot: Collects insights. - Data Analysis Bot: Interprets the findings. - Data Transformation Bot: Cleans and formats. - Data Storage Bot: Safely stores the data. These bots collaborate to streamline processes, ensuring efficient and effective strategies. Whether it’s changing a lightbulb or revolutionizing marketing, AI teamwork shines bright.

Going to IAB Tech Summit June 11-12? Let's have a chat! Tom Winchell and Jeffrey Storan will be in attendance, so if you want to grab some time during happy hour or networking breaks, they'd love to connect. Lots of great sessions happening around Identity Strategies, Post-cookie success, AI revolution and infrastructure, and privacy regulations. Excited to be part of this one!

NEW Whitepaper: As the era of third-party cookies draws to a close, the advertising landscape is undergoing a seismic shift. Our latest whitepaper, "CHIPS Ahoy! Navigating the Future of Advertising Without Third-Party Cookies," unveils strategic insights to thrive in this new era. Discover: - Google's phased approach to cookie deprecation - Impacts on audience targeting and personalization - The role of the UK Competition & Markets Authority - Introducing CHIPS: Cookies Having Independent Partitioned State Stay ahead of the curve and learn how to harness CHIPS to: - Maintain attribution accuracy - Preserve audience targeting capabilities - Safeguard data integrity - Adapt to a privacy-centric digital ecosystem Dive deep into practical strategies to: - Maximize CHIPS in identity graphs - Leverage CHIPS for paid media measurement - Activate data responsibly in owned media - Adopt a "good, better, best" approach for preparation Ready to navigate the cookiepocalypse and unlock new advertising opportunities? https://lnkd.in/e9gxpuGc

Loss of Data Signals Can Lay Waste to a Marketer's Best Intentions But creating a single, consistent view of the customer across all touchpoints is easier said than done. It requires the right technologies, data infrastructure, and processes. And many companies don’t know where to start. 🔍 Fragmented Customer View 🔍 Wasted Media Spend 🔍 Inconsistent Customer Experiences 🔍 Inaccurate Measurement Without a robust identity resolution solution, integrating and unifying customer data from various sources and platforms becomes difficult. This can lead to an incomplete or inaccurate view of the customer journey, hindering personalization and targeting efforts. Why Choose Our Identity Resolution 🔹 Industry-Specific Solutions: Our solution enables organizations to accurately identify and resolve individuals across multiple data sources and platforms. 🔹 Data Providers: By creating more comprehensive and accurate consumer profiles through identity resolution, data providers can offer higher-value data products to their clients. 🔹 Technology Providers: Seamlessly integrate identity graphs from diverse data providers and deliver robust identity matching and entity resolution at scale. 🔹 Media Companies: Restore performance with improved match rates, enabling better identification and targeting of audiences across different channels and devices. 🔹 Systems Integrators: Full interoperability for creating first-party identity graphs supplemented by second- and third-party identity spines. We're partnering with enterprise companies to solve real data / audience issues in the market. See what this looks like for your business! https://lnkd.in/eH5jztWn

As the cookie crumbles, first-party data rises! Our latest blog reveals insights and strategies to thrive in a cookieless world: 1. Prep for the Cookiepocalypse: Invest in Google Privacy Sandbox and cutting-edge solutions like partitioned cookie control. 2. Maximize Impact: Personalize experiences, stitch identities seamlessly, and boost brand loyalty with first-party data. 3. Future Forecasts: Agility is key! Winners will adapt swiftly, prioritizing privacy and unified customer views. Ready to be an early mover? Partner with Aqfer for future-ready solutions. Embrace a first-party future now!

Bonjour! We're excited to let you know that two Aqfer colleagues will be at the Cannes Lions International Festival of Creativity this June 17-20. Our CEO Daniel Jaye will be joined by our SVP, Sales Mark Sneathen to join in the conversations dominating our space these days: advertising technology, identity resolution and privacy. If you're interested in meeting Aqfer in Cannes, send Dan or Mark a DM and they'll coordinate meeting places and times with you. À bientôt!

In the whirlwind of changes shaping the digital advertising landscape, one constant remains: Google's ever-shifting cookie deprecation timeline. Since the initial proclamation of the demise of third-party cookies in 2020, marketers worldwide have been on a rollercoaster ride of preparation and uncertainty. With each postponement, the question looms larger: will cookie deprecation ever materialize? Cookies, those tiny morsels of tracking data embedded in users' browsers, have long fueled targeted ads and personalized online experiences. Yet, growing concerns over privacy and data protection prompted a reevaluation of their role in the digital ecosystem. This latest announcement from Google comes fast on the heels of an update regarding a new move toward cookie partitioning. Many confused marketing and technology leaders are wondering which is it… cookie partitioning, or cookie deprecation? The short answer to that question is “both.” Prepare your company for this upcoming (at some point) change!