American Marketing Association

"But the way I like to think about it and what it drills down to me is where are your core competencies where AI and human ingenuity are collaborative and complementary? And I think the underlying skill and point of differentiation for me is human judgment. Human judgment, because AI, we do things that AI can’t. And we make a lot of decisions. Humans can pivot on a dime, psychologically, mentally, and analytically. I haven’t met a machine yet that can out -think me." Dr. Sylvia Long-Tolbert, PhD, MABA, MBA, Founder of Know More Marketing, discusses with AMA’s Bennie F. Johnson the transformative potential of mental models for revitalizing established brands, integrating data into our strategies, and the profound impact of empathy. Explore the full episode here ⬇️

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Over half (53.7%) of the more than 3,000 marketers responding to Marketing Week’s 2024 Career & Salary Survey identify strategy as the most undervalued skill in marketing. 46.1% say brand management is the most overlooked aspect of their work, with 32.7% describing data analysis as a major undervalued skill. Interestingly, the top three most underrated skills listed by marketers in 2024 are the same as those identified in 2023, suggesting little progress has been made to change perceptions over the past 12 months.

What do conferences and media relations have in common with...peanut butter and jelly sandwiches? In a recent article, PR Daily says conferences are the jelly to the peanut butter of media relations, adding a sweet and complementary layer of direct interaction and relationship building to enhance brand impact. Hear us out...🥪 Conferences are often overlooked but play a crucial role in building brand visibility and executive presence. While media relations provide credibility, conferences offer direct interaction, long-term relationship building, and real-time feedback. Building relationships with conference organizers is key, just as with media contacts. Combining conference appearances with media coverage maximizes impact, generating content for various platforms and extending reach. In today's competitive landscape, integrating both conference and media relations is essential for sustained growth and business impact. What do you think? 💭 Photo by Giorgio Trovato on Unsplash

Navigate the audio landscape with confidence! 🔉 This guide from Audacy, Inc. dismantles the misconceptions surrounding audio, empowering marketers to unleash the full potential of their campaigns. Check it out 👇 #Ad

Celebrities and influencers like Addison Rae, Hailey Bieber, Justin Timberlake, and even Oprah have, on various occasions, disabled access to their social media comments in response to negative sentiment. Is this misguided? A new Journal of Marketing study finds that influencers are less persuasive and likable when they disable social media comments. This occurs because influencers are perceived as less receptive to consumer feedback and therefore less sincere, which in turn leads to professional and interpersonal consequences. In fact, the study finds that turning off comments is more reputationally costly than leaving them on, even when the displayed comments are mostly negative. The study posits that influencers who leave their comments on appear to show that they are at least interested in hearing from the public and learning from their actions, while those who turn them off signal their dismissiveness of other people’s opinions. When an influencer is perceived as trying to take reasonable measures to protect themselves during times of emotional turmoil and distress, they are not penalized to the same degree for disabling comments. Learn more here: https://lnkd.in/gEDnRiDU Study authors: Michelle Daniels and Freeman Wu #influencermarketing #socialmediacomments #marketingresearch

In recent years, LGBTQ+ influencers like Alysse Dalessandro have relied on Pride Month for brand sponsorships. However, there's been a noticeable decline in sponsorships this year, attributed to brands' reluctance stemming from anti-LGBTQ+ pressure. Target's scaled-back Pride offerings reflect this trend. While some companies are still celebrating Pride, they are doing so more quietly and cautiously. Despite this, marketing budgets remain strong, prompting concerns that brands may miss out on a sizable LGBTQ+ consumer base if they don't engage with the community. Queer-identifying Americans represent $1.4 trillion in U.S. spending power, according to investment advisor LGBT Capital. Despite concerns about missing out on LGBTQ+ consumer spending, there's a shift towards year-round support over relying solely on Pride Month merchandising. Some brands, such as Target, highlight ongoing LGBTQ+ support, but this is seen as a minority effort. Overall, consultants note no widespread retreat from LGBTQ+ support among brands, with some even increasing their efforts, recognizing the importance of engaging with this community. Source: Modern Retail #PrideMonth #InfluencerMarketing #MarketingStrategy #ConsumerSpending

Is this something you consider when creating new offers or campaigns? Have you found it successful? 🤔

Upcoming AMA Virtual Bootcamp! Marketing Strategy & Management Bootcamp 📅: July 16-17, 2024 | 10:00 a.m. - 2:30 p.m. CT ✍: Greg W. Marshall, Ph.D., Charles Harwood Professor of Marketing and Strategy at the Crummer Graduate School of Business at Rollins College, and the Academic Director for the Executive DBA Program Want to learn more about our instructor? Click here: https://lnkd.in/eWUVZPtp #AMABootcamp #AMATraining #VirtualTraining #MarketingBootcamp #MarketingStrategy #MarketingManagement

As #sustainability becomes increasingly important to consumers, how are you integrating environmental and social responsibility into your marketing strategies? 🤝