"As researchers we are trained to develop questions and hypotheses. We then apply those questions with consumers and when we look at the data that comes back, we look for what connects groups, what large numbers of people share in common and what pulls us apart, or where there are meaningful differences." Our CSO Devora Rogers shares some positive views. 😃 Rebecca Brooks Heather O'Shea Eddie Francis Marie Andre Melsheimer #connection #insights #data #mrx
Earlier this year, I traveled with my family to see the solar eclipse, in a history-making swath of totality that covered the continent from southern Texas to northern Vermont. What it felt like then, and what has stayed with me since, are these collective moments of awe, a country-wide, 150-million-person exhale. It is moments like these, coupled with recent cultural events and much of the data I have come across as a researcher, that got me thinking about what connects us, and what divides us. In the end, I found that there are many indicators to show that people are weary of conflict and division. I believe there's a whole lot less dividing us than there is connecting us. Read that again. Find the connection. Seek common ground. Share the humanity.