Most marketers build their systems around a one size fits all buyer journey. We've analyzed the buyer journeys of a tech company. Guess how many of the 4,000 customers followed the marketing defined buyer journey? *1* This means their users are getting the wrong messages at the wrong time. Read more in our latest blog entry in the comments below.
allGood- GenAI for Marketing Teams
Software Development
Palo Alto, CA 28 followers
Using AI to help marketing improve conversions and grow pipeline.
About us
allGood uses ML & generative AI to convert some of the 70% of leads lost in the marketing ‘black hole.’ These are the leads not quite ready for sales. And forgotten by marketing who’s too busy generating new ones. Unlike other tools, we sit atop your data warehouse. And use GenAI to recommend the next best message to send based on a user’s most recent behavior. Users get more relevant/ helpful content, which increases conversion rates and ultimately grows pipeline.
- Website
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www.allgoodhq.com
External link for allGood- GenAI for Marketing Teams
- Industry
- Software Development
- Company size
- 2-10 employees
- Headquarters
- Palo Alto, CA
- Type
- Privately Held
- Specialties
- marketing and generative AI
Locations
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Primary
Get directions
Palo Alto, CA 94301, US
Employees at allGood- GenAI for Marketing Teams
Updates
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Are you a B2B marketer looking to improve response rates? Here’s our biggest tip: Understand the difference between personalized and personal content. B2C marketers understand this distinction. When you go to Amazon, you’re greeted by name. They show your location. That’s personalized content. It’s basic. But they also show recommendations based on your recent browsing. This is personal content. It’s highly relevant to the problem you have now and is sophisticated. B2B marketers are still stuck personalizing emails. They reference your name and your company in their emails. That said, the marketing team should know the content you've been looking at on their website. Why not send more content related to your browsing history? Personal content is helpful to the buyer journey. Helpful content accelerates the buyer journey and improves conversions. There's a longer blog post on this subject in the comments.
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70% of your leads just disappear. They fall into the ‘marketing black hole.’ Sales are given hot leads that are unresponsive. Marketing stops messaging them because they assume sales is. Meanwhile no one is sending these leads anything. That’s how the lead enters the black hole. Anyone see this happen in their company? If so, how did you handle it? Read our blog post to learn more. https://lnkd.in/g7P3nMAT
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Discover how generative AI is revolutionizing marketing in our latest blog. TLDR: It's reshaping roles, enhancing efficiency, and redefining strategies. A must-read for future-focused marketers. Read More #GenerativeAI #MarketingInnovation https://lnkd.in/dm46SVJW
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