Activate Consulting

Streaming services must uphold or elevate their annual programming expenditure through 2027, as indicated by insights from Activate's 2024 Outlook. The expected rise from $131 billion in 2023 to $156 billion in 2027 reflects the industry's relentless growth. Businesses are now tasked with optimizing content delivery and enhancing user experiences through strategic technological advancements. More information in our 2024 report: www.activate.com/insights #ActivateInsights #ActivateGrowth #ActivateOutlook2024

Activate Consulting is pleased to announce the appointment of Cigdem Altay Binal to the position of Associate Partner. With her extensive experience in defining growth strategies for media and technology companies, Cigdem will play a pivotal role in client growth and strategic due diligence. "I've been leveraging my experience at Activate to make an impact on the top technology, internet, media, and e-commerce companies globally," says Binal. "I'm excited that I can also apply my track record to advise principal investors for investment and value-creation opportunities in the technology and media ecosystem." Read more: https://lnkd.in/ecZv_uhT https://lnkd.in/ekGdxRGe https://lnkd.in/e-QEbwBs Congratulations, Cigdem! New York Business Journal Prnewswire #CrainsNewYork Michael J. Wolf #ActivateConsulting #Activate

ICYMI: Google's unveiling of Music AI Sandbox at its I/O 2024 conference marks a significant step in AI's role in music creation. As AI continues to revolutionize music discovery and consumption, tools like Music AI Sandbox promise to transform the way music is made and consumed. With Activate's 2024 Outlook highlighting AI's influence on music creation, Google's Music AI Sandbox opens up new possibilities for both creators and listeners. More insights in our 2024 report: www.activate.com/insights #ActivateInsights #ActivateGrowth #ActivateOutlook2024 #AI #Music #MusicCreators #GoogleDeepmind #GoogleIO #MusicAISandbox

Password sharing is a widespread phenomenon among users of major streaming services. Our 2024 Outlook reveals that 76% of subscribers pay for their accounts directly, 9% benefiting from promotional subscriptions, and 14% engaging in password borrowing. As streaming platforms implement stricter measures, how will your enterprise utilize these insights to optimize its subscription models and drive subscriber growth? Read our 2024 report for more insights: www.activate.com/insights #ActivateInsights #ActivateGrowth #ActivateOutlook2024

The decline in Shadow IT instances over recent years signals progress in IT governance; however, this lingering challenge continues to demand attention. With security vulnerabilities and governance risks still prevalent, IT leaders must prioritize strategies to enhance visibility into software utilization. Ensuring compliance, mitigating risks, and optimizing investments in software solutions is key. Read our 2024 report for more insights: www.activate.com/insights #ActivateInsights #ActivateGrowth #ActivateOutlook2024

All enterprises that buy technology will require refinements to their organizational structures, processes, and data strategies to harness the full potential of AI-enabled software. Here are some questions to consider: 1. How should enterprises adapt their organizations and technology processes to ensure that newly adopted AI-based solutions are fully incorporated into enterprise workflows to deliver the most value? 2. How can enterprises optimize internal evaluation and purchasing processes to ensure their organizations’ digital transformations are balanced with ROI and productivity goals? 3. What changes should be made to enterprise operating models as they increasingly evolve into technology-enabled businesses? Read our 2024 report for more insights: www.activate.com/insights #ActivateInsights #ActivateGrowth #ActivateOutlook2024

Sports betting behavior is shifting—younger sports fans are not only more engaged but also wager higher amounts compared to their older counterparts. With those aged 18-24 betting a median amount of $45, and those aged 25-34 betting $50, this demographic presents a lucrative opportunity for companies in the sports betting industry. More insights in our 2024 report: www.activate.com/insights #ActivateInsights #ActivateGrowth #ActivateOutlook2024

The widespread adoption of spatial computing across various devices marks a significant change in how businesses engage with technology. With smartphones, smartwatches, and even construction equipment incorporating spatial capabilities, there's ample room for innovation. How is your organization getting ready to utilize this technology to enhance efficiency and foster growth in an increasingly digital environment? Read more on our latest 2024 report: www.activate.com/insights #ActivateInsights #ActivateGrowth #ActivateOutlook2024

"When you have competition among platforms, what you see is that content owners always win." In the battle for sports content, distribution is key. Michael J. Wolf discusses how the competition among platforms benefits content owners. For more, explore our 2024 report: www.activate.com/insights #ActivateInsights #ActivateGrowth #ActivateOutlook2024

Activate CEO Michael J. Wolf offers strategic insights on revenue diversification in the media landscape, in this most recent Bloomberg TV interview. For more, explore our 2024 report: www.activate.com/insights #ActivateInsights #ActivateGrowth #ActivateOutlook2024