160over90

Nothing brings people together like pizza and good vibes. We had a blast leaning into Mellow Mushroom's funky, playful origins to develop the brand's largest-ever creative campaign for their milestone 50th anniversary. Read more about the work in this MediaPost feature: https://lnkd.in/eZkNgvaa #CultureMovesUs

Say 👋 to our 2024 U.S. Summer Interns! Check out what they're most excited about and stay tuned for a closer look at their experiences with us over the next two months. #CultureMovesUs

🚗 Fuel For Business: The Future of Sponsorships and Partnerships 🚗 We're thrilled to share insights from our recent collaborative presentation at NASCAR’s Fuel For Business. Led by Larissa Hayden, Deep End lead at 160over90, and Norris Scott of Endeavor Analytics, we explored the major trends shaping the future of sponsorships, partnerships, and the broader landscape of sports and culture — covering everything from branded content to consumer behaviors, talent strategies, and the seismic cultural shifts we're seeing in today's world. By popping the hood to share Endeavor-exclusive insights, our goal was not just to show where the industry is going but to help our partners anticipate every move. Dive into the cultural trends that informed this report here: https://lnkd.in/eSGXKeYj #SportsMarketing #Sponsorship #CulturalTrends #EndeavorAnalytics

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Known for its star-studded smoothie collaborations, upscale LA supermarket Erewhon is ushering in summer with a new type of partner: cult-favorite sunscreen brand Vacation. Leaning into Vacation’s signature scent, the smoothie evokes a summer-themed sensory experience that is poised for social virality. https://lnkd.in/eUjmYtSz Think: Since its debut over two decades ago, “Mr. Brightside” by The Killers has become a globally known and celebrated anthem. Could the song’s composition offer clues to what makes for successful, resonating sonic branding? https://lnkd.in/eVrSwXkB Know: HBO’s “Succession” may have wrapped last year, but its impact on pop culture continues. Jif’s campaign starring “Succession” actor J. Smith Cameron introduces its newest product through a fictional merger that would make even Logan Roy proud. https://lnkd.in/eUWif7ct

Thrilled to share we've been named the cultural marketing agency for the International Tennis Hall of Fame! Stay tuned to see how we reimagine their 2025 Induction Celebration. Read more here: https://lnkd.in/e-wZmgbJ #CultureMovesUs

This Cannes Lions International Festival of Creativity is going to be one for the books. I can feel it. I’m in awe of the opportunities that have come my way. More info to come on the amazing partners I’ll be gracing the La Croisette with on behalf of 160over90 Looking forward to a week of dynamic moments, learning and connections. #creatoreconomy #canneslions2024

It's summer intern season and we can't wait to introduce our 2024 intern class. ⚡️ But first, we're checking in with some of our former interns who have joined us as full time employees - click through to see some lasting memories from their internships. #CultureMovesUs

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Gen Z continues to be advertising’s most elusive audience with a unique craving for snackable, yet episodic content. While many are taking a multi-platform, immersive approach to connecting with this generation, a greater opportunity may lie in Gen Z’s needs for connection and community. https://lnkd.in/e8-scUVy Think: AI has made digital product placements easier than ever but many of the industry’s top production companies are going back to “old-school,” authentic methods of storyline and character integration. These “deep integrations” provide a more natural way to embed products into content and can inherently tie brands to characters viewers know and love. https://lnkd.in/ezxJYbcx Know: Tomorrow’s cricket match between the U.S. and Canada kicks off a series of 16 matches stateside for the T20 World Cup, just as Major League Cricket was given List-A status by the International Cricket Council. Will cricket become the next big sports phenomenon in the U.S.? https://lnkd.in/e6WxKmhd

Supporting across partnerships, experiential, and social, our team played an integral role again for this year's #CocaCola600: one of the largest tributes to America’s military in the United States. After months of planning, we built out Coca-Cola's presence in our FanZone on site and executed a robust content plan throughout the weekend. Congrats to the team and our client partners on making it to the finish line of this crown jewel event! 🇺🇸

We're still *dreaming* about the epic Malibu Desert Dream Spot and Jameson Desert Dive activations we produced at #Stagecoach. Check out more in BizBash here: https://lnkd.in/eudSfFxN and stay tuned for more #festivalseason fun with Pernod Ricard! #CultureMovesUs