You're struggling to build your personal brand online. What tools should you use?

The key to having a clear brand is knowing what you want to do next. In order to brand yourself for the "fit", you need to research various industry job descriptions & job titles on LinkedIn or other job board sites. You'll then be able to start creating a brand that resonates with others.

If struggling to build your personal brand online, leverage social media platforms such as LinkedIn, Twitter, and Instagram to showcase your expertise and connect with industry professionals. Utilize content creation tools like Canva or Vista Create(Use only free trail in initial phase) to create visually appealing posts and graphics. Engage with relevant online communities and participate in conversations to increase visibility and credibility. Consider starting a blog or podcast to share insights and demonstrate thought leadership in your field. By utilizing these tools effectively, you can elevate your online presence and strengthen your personal brand.

Having a dedicated website or online portfolio has been a game-changer for me. I use Squarespace to showcase testimonials from satisfied clients, successful placements I've made, and case studies that demonstrate my expertise in recruitment. For example, I highlight how I successfully placed a senior executive in a Fortune 500 pharmaceutical company, which resulted in a 20% increase in their market share. My website has helped me attract top-tier clients and candidates who appreciate my proven track record and industry knowledge.

I have used LinkedIn and also its considered to be the most trusted social media platform and hence building a personal brand would give you better results here. But if this isnt for you and there is some other platform that suits your target audience then thats ok too. Be consistent is important, showing up everyday either with content, to contribute to articles, to add value or give your opinion on others post or just share someone else content. Its important to consistently show up to see the results. It wont build overnight, you will have to keep at it.

Create a strong online presence.: Have a well-designed website and be active on social media. Be consistent.: Share high-quality content regularly. Be authentic.: let your personality shine through in your content. Be engaged.: Interact with your audience and respond to their comments and questions. Be patient.: Don't get discouraged if you don't see results immediately. Tools that can help: Canva: to create logos, social media posts, presentations, and more. Hootsuite: to schedule and publish posts across multiple platforms from one dashboard. Buffer: Analytics features that can help you track the performance of your social media campaigns. Google Analytics: Analytics platform that allows you to track the traffic to your website.

Know your audience. For many people a website or portfolio is not needed. LinkedIn and a resume are plenty. If you do need a site, think about what type of search might have caused someone to find you. This is what you need to address, and it may take some marketing work to uncover. Anything else on the site is icing. What tool you are using is not as important as know what questions you are answering.

Imaginez votre site web comme votre carte de visite numérique, votre CV interactif. C'est l'endroit où vous pouvez présenter vos réalisations, vos compétences et votre parcours de manière détaillée et attrayante. Utilisez des plateformes comme WordPress, Wix ou Squarespace pour créer votre site facilement et sans tracas. N'oubliez pas d'y inclure des témoignages pour renforcer votre crédibilité.

I regularly share my insights on the recruitment process, tips for job seekers, and trends in the pharmaceutical and biotech industries through my LinkedIn Newsletters. I cover topics such as "Costs of Ignoring AI in Recruitment" and "How to Navigate the Job Market in 2024." My readers have found my content invaluable, with one stating, "Your article helped me revamp my resume and land my dream job in a leading biotech company." Through my newsletters, I've established myself as a thought leader in recruitment and built a loyal community of readers.

Create an engaging blog or newsletter to share your expertise the only way you can. Do it with your flavor and through your eyes. The way people come to you for that vibe and information should be the way you share it. It will create a following and expand your network in ways you had not considered. Plus you may find that you are a voice in your industry that others respond too and want to hear more from, especially those that are looking to hire.

LinkedIn is my go-to tool. I share articles on topics like "The Future of Recruitment in the Biotech Industry" and "Effective Strategies for Virtual Interviewing." I actively engage with my network by commenting on their posts and sharing relevant insights. This has led to valuable connections and opportunities, such as being invited to a major biotech conference and securing a partnership with a top-tier pharmaceutical company.

Many people are nervous about posting on LinkedIn in the initial stages but you don't have to be an 'expert' in your field to share interesting or useful content with your network. Instead, think of yourself as a 'contributor' and focus only on helping others through your posts. Try sharing a link to an article, course or webinar or an insight that may be useful to others.

“Personal branding is not about you. It's about putting your stamp on the value you deliver to others.” – William Arruda Your LinkedIn profile promotes your brand—the value you deliver in your own unique way. In your Headline, share “I help (who) get better at (what)” and strength/skill keywords. Make your headshot and banner picture inviting. Use the About Summary to create emotional connection by sharing your WHY (values, passion, purpose), WHO you help (organizations, customers, colleagues) and HOW you do it (accomplishments, super-powers, top skills). And since this is social media, don’t be afraid to share personal interests and passions too. Then start sharing articles/original content consistent with your brand.

LinkedIn serves as your digital footprint, connecting you with professionals, recruiters, and potential employers. Your LinkedIn presence isn't just about showcasing your credentials; it's a dynamic tool for networking, job hunting, and personal branding. Optimize your profile by highlighting your skills, experiences, and achievements.

I would argue that this needs to be the FIRST Tool in your tool kit that everything else is built from. To build anything you need a foundation, consider your LinkedIn profile to be the foundation that you build off of, one of the pillars would be your network, and to build a blog or newsletter they would need to be supported based off of the network, those would be other pillars that would be placed on your LinkedIn foundation. And it would only continue from there, until you have this fantastic creation, that allows you to move through out your industry.

Use a social media platform that is common in your area of expertise. I have two (work-related) twitter accounts, and neither have ever made a difference for me at work. But for some people this is necessary. For crypto people Telegram is more common. Use the platform where you have the most-aligned audience. Decide if any others are worth the investment of your time.

A feedback tool gives you an edge in terms of openness and being adaptive of feedback. This gives the audience a sense of credibility and belief in the content that they are relying on. Not only does it give an edge to the ones reading but gives great feedback to the ones making content and thus without effort getting to know how to do improvisation while making content.

1. Social media platforms 2. Content creation tools 3. Website builders 4. Email marketing platforms 5. Analytics tools 6. Networking platforms 7. Personal branding courses 8. SEO tools 9. Video editing software 10. Podcasting tools

In addition to the tools mentioned, consider leveraging podcasts as a platform to enhance your personal brand. Hosting or guesting on relevant podcasts allows you to share your expertise, connect with new audiences, and establish yourself as a thought leader in your field. Podcasts offer a unique opportunity to engage with listeners in a conversational format, building authenticity and credibility. Identify podcasts aligned with your niche and reach out to hosts for collaboration opportunities, expanding your reach beyond traditional online channels.

A lack of social media presence (in focus, LinkedIn) can make you appear disconnected or outdated in today's digital age, potentially hindering your job search efforts. Embrace social media as a powerful tool for networking and personal branding. Establish and maintain profiles on relevant platforms such as LinkedIn, Twitter, and industry-specific networks. Engage with thought leaders, participate in discussions, and share valuable insights to demonstrate your expertise and passion for your field. Actively building and nurturing your online network can lead to valuable connections, job opportunities, and industry recognition.

One very important aspect that makes a difference is being on top with the trends that are going on. No matter how consistent or beautiful the curation of your content is, it is imperative to be updated with the trends. It makes a difference without realizing