What are the top mobile analytics platforms for tracking user acquisition and campaign performance?

Top mobile analytics platforms for tracking user acquisition and campaign performance I can recommend are Firebase, UXCam, Mixpanel, and AppsFlyer. In the beauty industry, brands like Sephora use AppsFlyer for detailed user acquisition insights and optimizing marketing spend across channels. Mixpanel for instance, is employed by beauty subscription services to track user engagement and conversion rates. And UXCam helps beauty apps analyze user interactions, improving the overall user experience.

Using GA4 (with Firebase) will be your go-to solution. However, as always, my huge recommendation is to send you GA4 data to BigQuery to have maximal control over your data, attribution models, traffic categorization etc.

Top mobile analytics platforms for user acquisition and campaign tracking: • Free/Freemium: Google Analytics (great for beginners) • Paid: AppsFlyer (focused on user acquisition), Mixpanel (user journey & funnels)

Choosing the right mobile analytics platform for tracking user acquisition depends on several factors, including budget, technical expertise, and specific needs of the app. Platforms like Appsflyer and Adjust are excellent for detailed attribution and fraud prevention. Branch and Singular offer robust features with a focus on cross-platform tracking and unified marketing data, respectively. Kochava provides flexibility and deep insights suitable for large enterprises, while Google Analytics for Firebase offers a cost-effective solution with seamless Google integration. Each platform has its strengths and weaknesses, so the best choice will vary based on the specific requirements of the user acquisition strategy.

The top mobile analytics platforms for tracking user acquisition and campaign performance include: Google Analytics for Firebase - Offers robust app tracking, real-time analytics, and integration with Google Ads for seamless campaign performance tracking. AppsFlyer - Renowned for its attribution tracking, it provides detailed insights into user acquisition channels and campaign effectiveness. Adjust - Focuses on mobile measurement and fraud prevention, offering deep data analytics and multi-touch attribution. Branch - Specializes in deep linking and attribution, ensuring accurate tracking of user journeys across different platforms and campaigns.

Retention insights are key to understanding how well your app keeps users coming back after their initial download. By tracking metrics like churn rate and retention rate over time, you can spot trends and patterns that show how successful your user acquisition and engagement strategies are in the long run.

A fonte mais rápida para analisar o sucesso de suas campanhas, é na própria ferramenta de compra de mídia, como Google e Meta! Para uma análise mais aprofundada o Google Analytics é um ótimo aliado!

1. Firebase Analytics (by Google): Firebase Analytics offers comprehensive campaign analysis tools, allowing you to track and analyze the performance of your marketing campaigns across different channels, including organic, paid, and referral sources. 2. Amplitude: Amplitude is a product analytics platform that provides detailed campaign analysis, enabling you to track the impact of your marketing efforts on user behaviour and engagement. 3. AppsFlyer: Has recently introduced new features for advanced campaign analytics, including cost aggregation and unified reporting across multiple channels.

Best to track from the tool or platform the campaign is being run on and use online to offline / online to online conversions to see if results match.

Probably your starting point will be metrics like: - micro-conversions (e.g. add to cart in e-commerce) - avg time spent on page - avg scroll depth % - bounce rate But still, they're only proxy metrics for the most important ones: the actual conversions. So please don't forget about that, and don't focus on them too much -- otherwise they might become vanity metrics.

As métricas ajudam a compreender como os usuários interagem com seu conteúdo e produtos, permitindo ajustes e otimizações nas estratégias de marketing para melhorar o engajamento e a satisfação dos usuários. Essas ferramentas fornecem insights valiosos sobre o desempenho das campanhas, o comportamento dos usuários e o retorno sobre o investimento (ROI). Além, do Google Analytics, existem diversas, entre elas e que acho importante é: Net Promoter Score (NPS).Métrica de lealdade do cliente que mede a probabilidade de os clientes recomendarem sua empresa a outras pessoas. Indica a satisfação e a lealdade dos clientes, além de servir como indicador de crescimento potencial.

Branch: Features: Deep linking, attribution, user engagement analytics, and cross-platform tracking. Benefits: Excellent for deep linking and user experience optimization, reliable attribution tracking, and seamless integration with other marketing tools. Singular: Features: Attribution tracking, cost aggregation, fraud prevention, cohort analysis, and creative reporting. Benefits: Unified view of marketing performance, advanced cost aggregation across multiple channels, and robust fraud detection capabilities.

1. Mixpanel: Mixpanel is a user analytics platform that offers robust engagement tracking capabilities, allowing you to analyze user interactions, funnels, and cohorts within your mobile app. 2. Localytics: Localytics is a mobile app marketing and analytics platform that provides detailed insights into user engagement, including session lengths, retention rates, and in-app behaviours.

By closely monitoring engagement metrics as Active User, Session Length and Frequency, Retention & Churn Rate, LTV, ARPU, UAC, Conversion and Engagement Rate, ULT, Time to first purchase, Funnel Analysis, Engagement by Source, Event Tracking, etc. mobile app developers and marketers can gain deep insights into user behavior, identify areas for improvement, and make data-driven decisions to enhance user experience and optimize marketing strategies. Effective use of these metrics can lead to increased user retention, higher conversion rates, and ultimately, greater app success.

Retention insights provide valuable information about user engagement and long-term success. Tracking metrics like churn rate and retention rate reveals trends and patterns. Evaluate the effectiveness of user acquisition and engagement strategies. Refine your approach based on these insights for steady user base growth.

Tune: Features: Attribution analytics, partner management, fraud prevention, customizable dashboards, and in-app marketing tools. Benefits: Flexible and customizable platform, strong partner management features, and effective fraud prevention tools. Localytics: Features: User engagement analytics, segmentation, in-app messaging, push notifications, and conversion tracking. Benefits: Comprehensive engagement tracking, powerful segmentation and targeting tools, and effective user retention strategies. Flurry: Features: User acquisition analytics, session tracking, user retention, funnels, and cohort analysis. Benefits: Free to use, easy integration, and detailed user behavior insights.

1. Appsee: Appsee is a mobile app analytics platform that offers comprehensive retention insights, including user session recordings, heatmaps, and user journey analysis, helping you identify and address potential drop-off points. 2. CleverTap: CleverTap is a comprehensive mobile marketing platform that provides advanced retention insights, allowing you to segment users based on their behavior and deliver personalized experiences to improve retention rates. 3. Amplitude: Amplitude has expanded its retention analysis capabilities, offering advanced cohort analysis and predictive analytics for user retention.

To understand user churn, analyze the reasons why users abandon your app and develop strategies to enhance retention. Examples: Localytics: Offers user cohort analysis to understand how different user segments interact with your app and to identify factors contributing to churn. AppsFlyer: Provides churn analysis features to help you comprehend user behavior and pinpoint drop-off points.

Existem várias plataformas de análise móvel que são amplamente utilizadas para acompanhar a aquisição de usuários e o desempenho de campanhas. As principais incluem: Google Analytics for Firebase, Adjust, AppsFlyer, Branch Metrics, Kochava, Singular e Localytics.

Mixpanel: Features: Event tracking, user segmentation, funnel analysis, retention tracking, and A/B testing. Benefits: Powerful event-based analytics, real-time data processing, and advanced user segmentation capabilities. These platforms offer a range of features to help track and optimize user acquisition and campaign performance, each with its unique strengths and capabilities. Selecting the right one depends on your specific needs, budget, and the level of detail required in your analytics.

I would add predictive lifetime value (LTV) models that estimate the future revenue generated by users based on their early interactions. You can identify high-value users early and tailor your marketing and engagement.

1. Data.ai: Data.ai earlier known as App Annie is a mobile data and analytics platform that offers detailed monetization tracking capabilities, including in-app purchase revenue analysis, subscription tracking, and app store performance monitoring. 2. RevenueCat: RevenueCat is a subscription management and analytics platform specifically designed for tracking in-app subscriptions and revenue streams. 3. AppTwine: AppTwine is a relatively new platform that focuses specifically on in-app purchase and subscription analytics, providing detailed insights into revenue streams and user monetization patterns.

Como profissional de marketing, vejo várias plataformas de análise móvel amplamente utilizadas para acompanhar a aquisição de usuários e o desempenho de campanhas. As principais incluem: Google Analytics for Firebase Adjust AppsFlyer Branch Metrics Kochava Singular Localytics

There is a possibility to create custom dashboards inside UA platforms, however, they are rather limited. So, I prefer the data flow 'UA platform - DWH - Visualization tool', e.g. 'AppsFlyer - MS Azure - Tableau'. This allows us to have more flexibility in creating the visualizations.

Make sure to accept the fact that no analytics platform will ever offer you a know-it-all perspective. Marketing analytics is (and will always be) messy, imperfect & full of educated guesses. With that being said, try to incorporate as many analysis angles as possible - use different attribution models, include different perspectives like ad platforms' attribution, view individual users' interactions with your website etc.

There are many tools 🛠️ In my view, Google Ads, LinkedIn Ads, Bing Ads, and other platforms like Sprout Social, Tableau, Hotjar, Hootsuite, Mixpanel, and GWI they are the great help to get your business objectives.