What do you do if your personal branding lacks confidence?

Sé auténtico y transparente: La autenticidad es clave para construir confianza. Comparte tus experiencias, aprendizajes y desafíos de manera honesta. La transparencia en tu comunicación también ayudará a generar confianza entre tu audiencia. Demuestra tu experiencia y conocimiento: Publica contenido relevante en tus áreas de expertise, como blogs, videos o podcasts. Participa como ponente en eventos o colabora con otros expertos en tu campo.

A great reminder here that has worked for me is to remember that you´ll find your honest answers if you are overwhelved and stressed up. So try to take some breaths, take a walk outside, grab a cup of tea, sit down for a minute. And then you can start your reflections, from a calm and relaxed space.

En base a mi experiencia como mentora, si una marca personal no es de confianza es porque probablemente le falte credibilidad. Entonces lo primero que sugeriría es identificar la razón que hay detrás de ello, para saber en qué necesita mejor. De repente se trate de un tema de autoconocimiento o tal vez de estrategia. Puede que no esté comunicando un mensaje claro o no tenga claridad sobre lo que quiere comunicar.

Evalúa tu marca personal desde fuera para identificar aspectos que necesitan mejorar, como una comunicación tímida o perfiles online que no destacan tus logros. Sea honesto consigo mismo acerca de dónde necesita trabajar para desarrollar su confianza. Practica una comunicación más asertiva, actualiza tus perfiles y adopta una postura más segura. Construya una narrativa positiva que enfatice sus fortalezas e historias de éxito. Al hacer esto, proyectará una imagen de mayor confianza y competencia.

Demonstrar em ações e mantenha-se sempre autentico. Ser íntegro, ético e saber liderar pelo exemplo contribuem para que a sua marca pessoal melhore. "Fazer o que fala".

Defining your strengths does several things: - You gain clarity (which is always good). - You know where to focus on to position yourself as an expert. - Your marketing becomes easier because you are more aware of your personality. - You can develop and sharpen your unique approach to the solutions you offer to your clients. And all of this results in more confidence in what you do. It helps a lot when you don't only ask yourself, but also your family, friends and colleagues where they see your strengths. You might be surprised what they come up with!

Die eigenen Stärken zu definieren, ist manchmal gar nicht so leicht. Nicht immer sind es die erlangten Expertisen, sondern auch die Soft Skills und Charaktereigenschaften. Folgende Fragen kann man für sich oder mit Freund:innen / Kolleg:innen gut reflektieren: In welchen Momenten bin ich im Flow? Welche Stärken sehen meine Freunde/Kollegen in mir? Versetzte dich zurück in einen prägenden Moment in deinem Leben: Welche Stärken konntest du daraus mitnehmen? Was schätzen Menschen an deiner Art der Kommunikation? Vor welchen Herausforderungen scheust du dich nicht (aber andere vielleicht schon)? Vertraue in die Stärken, die du in dir siehst!

There is acutally a lot of free resources if you google that can support you with finding your unique strengths, if you have a hard time connecting with them or just find it fun and rewarding to compare and see if they would be the same as the ones you´re thinking about. Also, try to be specific and describe your strengths in detail. In which situations do they occur, how do you feel when you master them, who is by your side building that strength?

Define and highlight your strengths as the foundation of your personal brand. Reflect on your accomplishments and unique skills, such as being a good problem solver or creative thinker. Emphasize these differentiators when introducing yourself, conveying confidence by talking about areas in which you are an expert and passionate. Be authentic, aligning your brand with your professional and personal goals. By valuing your strengths, you will build a solid and assertive image, differentiating yourself positively.

Die eigenen Stärken zu definieren ist je nach Persönlichkeitstyp und dem Grad an Selbstvertrauen unterschiedlich herausfordernd. Menschen, die ein geringeres Selbstvertrauen besitzen und damit häufig keinen Zugang zu diesem Thema finden, könnten sich z.B. eine Woche lang, einmal pro Tag fünf Minuten Zeit nehmen und aufschreiben, welche Aufgaben sie an diesem Tag zu lösen hatten. Welche Aufgaben ihnen davon besonders leicht erschienen sind, wie sie sie gelöst haben, was und wie sie sich dabei gefühlt haben. Eine weitere Unterstützung kann die Beobachtung des Körpers, bzw. des Atems sein. Wenn wir aus unserer Kraft agieren, atmen wir entspannt und tief. Bei innerer Anspannung aufgrund Stress, atmen wir flach und halten den Atem häufig an.

A recommendation is to write down which 2-4 colours you want to work with, which pitch statements that describes your business the best, which kind of words that best describes your tone of voice, which emojis that best describe your brand in a brand guideline. Here you can also write down which topics that you want to be know for in your field. Using this as a playbook to have close to you will help you to stay consistent.

Ensure your professional photos, logos, and other graphics convey the confident image you want to project. A consistent visual identity across different platforms creates a strong and confident impression, making it easier for people to recognize you. Choose a color palette, typography, and style that reflects your personality. Invest in quality photographs and use distinctive logos/symbols. By creating a consistent and refined visual appearance, you will convey competence and professionalism, consolidating your personal brand.

When decided on investments in your development, remember to think about, what will benefit you the most? And then you need to have your end goal in mind, is it to save time, earn more money or help you with your mindset for ex?

Identifique lacunas em suas competências, como comunicação ou liderança, que enfraquecem sua confiança. Busque oportunidades de treinamento e educação para aprimorar essas habilidades. À medida que sua proficiência aumenta, sua autoconfiança também cresce naturalmente. Incorpore então essas novas capacidades à sua marca pessoal, evidenciando seu valor como um profissional mais qualificado. Com suas habilidades fortalecidas, você projetará uma imagem mais confiante e assertiva, impulsionando sua marca e objetivos profissionais.

Die eigenen Fähigkeit zu verbessern, sich stetig weiter zu entwickeln ist essentiell, wenn wir auf dem Markt attraktiv und "am Ball" bleiben wollen. Wichtig ist hierbei, dass dieses Verhalten nicht in die Überoptimierung führt und das Umsetzen des Erlernten nicht stattfindet aus Angst, nicht gut genug zu sein, sondern dass die Verbesserung als Stabilisierung und Stärkung angesehen und umgesetzt wird. In Zeiten des so präsenten Social Media und die Gefahr des Vergleichs, ist es besonders wichtig, sich seiner selbst bewusst zu sein und die bereits vorhandenen Fähigkeiten und Ressourcen zu benennen und anzuerkennen. Wem das schwer fällt, dem ich empfehle ich gerne einmal aufzuschreiben, was er in seinem Leben bereits alles erreicht hat.

Upgrading your skills and continuous learning is a part of every entrepreneurial journey. I recommend to focus on developing your skills in things you enjoy doing. Don't try to develop and upgrade skills in everything in your business as that will only lead to overwhelm and exhaustion. So, don't try to become an expert in everything. Delegate or outsource the stuff you don't like, e.g. tech or admin. And focus on the things you are good at, so you move your business forward in line with your strengths.

This has been a true pageturner for me! It´s so much more fun to connect with likeminded people and to share experiences! It´s also easier when you have a big network to find both clients and colleagues who can support you when you get stuck!

Actively participate in events, professional groups and social networks in your sector. Take advantage of networking opportunities and demonstrate confidence in your expertise by making relevant contributions. This will help consolidate your image as a respected professional, expanding your network of contacts and opportunities. By engaging with others, you will strengthen your personal brand and boost your professional standing.

Ein gutes Netzwerk, das sich gegenseitig unterstützt und weiter bringt - davon träumen wir wohl alle. Was es hierbei braucht ist die Bereitschaft, sich selbst einzubringen. Wenn wir wirklich einen Mehrwert auf Netzwerkveranstaltungen erleben wollen, dürfen wir aktive Mitgestalter sein, die sich einbringen und Rückmeldungen geben. Nicht nur konsumieren, sondern Angebote schaffen und anbieten. Ich bin selbst in eigenen privaten Netzwerken und schätze die Kontakte sehr, die vom gemeinsamen Meditieren bis hin zum Sparring reichen. Wenn ich selbst einen Mehrwert für andere darstellen kann, macht mich das sehr dankbar und spornt mich an, auf meinem Weg weiter zu gehen. Als Vorbild für andere.

Building partnerships is essential to build a personal brand. The more opportunities you create to talk about yourself and your business, the more visible you become and the better you can position yourself. Networking is everything - and makes it so much more fun! Otherwise the journey can feel really lonely.

Reflect you own growth, but also the growth of your clients! Sharing their results and achievements is as important as sharing your own - even though this is something I see many business owners struggling with (especially at the beginning). Sharing accomplishments is no bragging - it helps others in their decision to work with you, so don't be shy or too humble to show it!

State facts. We often underestimate our achievements and compare ourselves to others. This undermines our confidence. What helps is listing out facts. For example "I am an accredited EMCC coach". I don't care if EMCC is not widely known outside EU and I don't care if there are thousands of other accredited coaches. This is a fact. All of our facts are actually our achievements. By recognizing this, our level of confidence increases!