Last updated on May 21, 2024

What do you do if your feedback in SEM lacks specificity and actionability?

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In Search Engine Marketing (SEM), feedback is crucial for campaign optimization, yet it can sometimes be frustratingly vague. If you're dealing with feedback that lacks specificity and actionability, it's essential to step back and assess the situation. Understand that SEM, which includes paid search advertising like Google Ads, relies on precise data to drive decisions. When feedback is unclear, it can lead to wasted budget and missed opportunities. Your first move should be to seek clarification, ensuring you fully comprehend the expectations and goals behind the comments you've received.

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