How can you create a winning esports pitch deck?

1 Know your audience

The first step to creating a winning esports pitch deck is to know who you are pitching to and what they are looking for. Different types of investors, sponsors, or partners may have different expectations, criteria, and interests when it comes to esports. For example, a venture capitalist may be more interested in your market size, growth potential, and revenue model, while a brand sponsor may be more interested in your audience demographics, engagement, and alignment with their values. Therefore, you need to research your audience and tailor your pitch deck to their specific needs and pain points.

2 Tell a story

The second step to crafting a successful esports pitch deck is to tell a story that captures your audience's attention and emotions. A story is more memorable and persuasive than a list of facts and figures, and it allows you to display your enthusiasm, vision, and character as an esports entrepreneur. To effectively tell a story, you must have a clear structure that follows a logical progression and covers the main components of your pitch. These components may include the problem you are trying to solve in the esports industry or market, your solution with its unique value proposition, competitive advantage, or innovation, the results or accomplishments you have achieved or plan to achieve with your esports team, organization, or project, and finally what you are asking from your audience such as funding, sponsorship, partnership, or feedback.

3 Use visuals

The third step to creating a winning esports pitch deck is to use visuals that enhance your message and make your pitch deck more appealing and engaging. Visuals can include images, videos, charts, graphs, logos, icons, or screenshots that illustrate your points, data, or features. Visuals can also help you to reduce the amount of text on your slides and make your pitch deck more concise and clear. However, you should avoid using too many or irrelevant visuals that distract or confuse your audience. You should also use a consistent and professional design theme that matches your esports brand identity and style.

4 Be concise

The fourth step to creating a winning esports pitch deck is to be concise and avoid unnecessary or redundant information. Your pitch deck should be short and sweet, ideally no more than 10 to 15 slides. Each slide should have a single focus and a clear headline that summarizes the main point. You should also use simple and direct language that avoids jargon, acronyms, or technical terms that your audience may not understand. You should also proofread and edit your pitch deck for any errors or typos that may undermine your credibility or professionalism.

5 Practice and prepare

The fifth step to creating a winning esports pitch deck is to practice and prepare for your presentation. You should rehearse your pitch deck several times, either by yourself or with a friend, coach, or mentor. You should also time yourself and make sure you can deliver your pitch within the allotted time frame, usually between 5 to 10 minutes. You should also anticipate and prepare for any questions or objections that your audience may have and have clear and confident answers ready. You should also have a backup plan in case of any technical issues or glitches that may affect your pitch deck delivery.