Here's how you can provide feedback on copywriting style and tone effectively.

Coupling your critique with conversation is key to keeping your writers motivated. Start by getting an understanding of their perspective and thought process and then bring yours to the table for an open dialogue. Focus on constructive comments that aim to educate and upskill–rather than tear down creativity. Great writing only flourishes when you feel inspired, lambast your writers and it may have the opposite effect.

It's helpful to distinguish what about the copy isn't working. The common sticking points I see are voice/ tone, industry jargon or factual errors. When a person providing feedback can articulate WHY something isn't correct, a good writer will immediately know how to fix it.

To give constructive feedback, start by really listening to the brief. Understanding what the client wants is the key. Then, when you're giving feedback, make sure it's all about client's goals and objectives, no personal preferences. That way, any changes you suggest will really help achieve what they're after. It's always good to give examples or ideas for how they could tweak things to make the copy even better. Point out specific things you liked about the style and tone, or areas where you think there's room for improvement. Suggest them ad campaigns to watch. This kind of detailed, focused feedback is what helps copywriters grow and create really impactful content.

It's an art, but it can be done quickly and effectively. Take your time to understand the writer's goal, who's the audience, and what message are they trying to convey. With that in mind, be specific. Point out areas for improvement, but don't just leave them hanging, suggest alternative phrasings or tonal adjustments. Balance your critique with genuine praise for what works well. Remember, it's a conversation. Follow up to see how the revisions are going and offer further support if needed. Finally, frame your feedback in a way that encourages the writer to grow. Let them know you see their potential and suggest they experiment to find their voice. By following these steps, you can give feedback that's both constructive and motivating.

As a small business, it's very difficult to do your own Marketing. But most of them do. This requires devoting enough time to promotional tasks - meaning, 2 hours a day. This is the amount of time it takes to market effectively. Yet many businesses barely devote 2 hours per week. As a wise mentor said to me early in my career, "How important are Sales (thus, marketing) to a business? After you answer that, ask yourself, am I giving marketing that same priority?"

Giving feedback is not the same as scoring answer sheets. If you are training a resource, feedback has to be elaborate complete with references and examples. Here are some tips: 1. Help them visualise themselves as the company voice reaching out to one target reader only. When the focus is narrowed down to just one subject, it cleans up the tone. So in the comments I write "Imagine you are a salesperson talking to a 50 y/o lady...what does she want to hear?" 2. For tone of voice, you can create a glossary of words and phrases to use and not to use, emphasising the target readers again. 3. I will also recommend to the writer to observe the client's communication on the website, social media, replies to comments, press releases, etc.

I can't stand it when people say, "The tone is off." Instead of receiving vague feedback, which might lead to several more rounds of back-and-forth before either party dies of frustration, we ask for a specific tone. For example, instead of saying, "This tone is all wrong!" you could try, "Our brand is friendlier than this copy sounds." or "Our clients generally use a more conversational tone."

En lugar de decir que el tono no se INTERPRETA bien... ...que también ayuda al AUTOR a comprender la aplicación práctica de sus consejos.

I beg to disagree. Highlighting what works well in the copy to boost their morale will put binders on their copy. Copy has to flow. It needs to be cohesive from the first word to the last. For example, while working on my feedback, should they encounter a way to phrase the line better, they will dismiss their instincts to preserve and work around the 'appreciated' line. So unless their first draft is perfect, constructive criticism is the best way to give feedback. 'Great approach, I think it can be refined in these areas...' 'The body looks well done, but the introduction needs to be catchy.'

EQUILIBRE ( estamos tratando de usted en todo el texto)siempre tus críticas con comentarios positivos. ...Esto no solo eleva la moral del AUTOR...

Start with what the writer did well. This not only builds confidence but also shows that you recognize their efforts and strengths. Ensure your feedback includes both positive remarks and constructive criticism. This balanced approach makes the feedback more palatable and effective. "You've done a great job with the opening paragraph; it's very engaging. However, the tone in the middle section shifts and could be more consistent with the beginning."

Instead of just pointing out issues, offer concrete suggestions for improvement. This can help the writer see a clear path forward. Encourage a collaborative mindset by discussing potential revisions together. This can lead to better outcomes and a shared understanding of the desired style and tone. "Instead of saying 'Our product is the best on the market,' you might say, 'Our product stands out because of its innovative features and customer-centric design.'"

Feedback should be part of an ongoing process. Follow up with the writer to see how they've implemented the suggestions and if they need further assistance. Schedule regular check-ins to discuss progress and address any new challenges. This shows your commitment to their development. "Let’s review the revised copy next week and see how the changes have improved the tone and alignment with our brand voice."

If someone is a fresher, and I can identify some major areas of development, I don't shy away from giving them assignments. They have tasks like - 1. Rewrite this caption in a serious voice 2. Watch a YouTube tutorial on copywriting 101 3. Write an ad for a car for different target buyers

Encourage writers to view feedback as an opportunity for growth rather than criticism. Emphasize learning and improvement. Offer resources such as style guides, workshops, or mentorship opportunities to help writers develop their skills further. Research by Harvard Business Review indicates that employees who feel supported in their growth are 29% more likely to be satisfied with their jobs.

Providing effective feedback on copywriting style and tone involves understanding the objective and target audience, evaluating clarity, consistency, and readability, while also highlighting strengths and offering constructive criticism. Specific examples should be provided, and revisions suggested to improve the copy. Collaboration and open communication are encouraged throughout the feedback process, ensuring that the writer feels supported and motivated to enhance their work.