Here's how you can motivate your team members to proactively request feedback from others.
In the dynamic world of marketing operations, cultivating a culture where feedback is actively sought can be a game-changer for team performance and personal growth. If you want your team to proactively request feedback, it's essential to understand the strategies that can encourage this behavior. This article will guide you through practical steps to motivate your team members to seek out feedback willingly and use it to fuel their professional development.
To foster a feedback-rich environment, start by embracing openness. Show your team that feedback is a valuable tool for growth, not a punitive measure. Encourage them to view feedback as a constructive element of their work life that can lead to significant improvements in their skills and the success of marketing campaigns. When team members see that leadership values transparency and constructive criticism, they'll be more inclined to seek out opinions and suggestions from their peers and superiors.
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Aurélie P.
🚀Driving digital transformation ✨Scaling Marketing Operations (MOps)💫| Senior MOps & Marketing technology professional | MOps, Strategy, Analytics, Project Management, Marketing & Process improvement |🇫🇷🇬🇧🇪🇸
Foresting feedback giving and openess is really important. It is also important to take feedback constructively and not her upset by it. Thanks to feedback we can grow, we all have blind spots where we don’t realize we can improve and thanks to feedback we can see where we can improve and what to work on. Feedback helps you grow.
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Jayne Enskat
Head of Marketing at Pepe’s Piri Piri
Lead by example. Ask for feedback and don't be afraid to listen hard and question if you don't fully understand the feedback and the context of it.
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Thomas McAdam
Award Winning Marketing | Performance & Growth Specialist - B2B & B2C | SEO | PPC | Social Media | Photography | Video | Insight & Analytics📍 Zurich
Foster a culture of openness and transparency within your team. Encourage team members to value feedback as a tool for growth and improvement. Create a safe space where individuals feel comfortable sharing their ideas and receiving constructive criticism. Emphasize the importance of seeking feedback from various sources to gain diverse perspectives and insights.
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Jake Letwin
Growth Marketing Manager at Ribbon - Brand Strategy + Growth Marketing
Encourage openness in your team by promoting feedback as a constructive tool for personal and professional growth, fostering a culture where transparency and improvement are valued.
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Ahmed Jabbar
Former Director of Sales and Marketing, Modern Recycling Factory W.L.L.
Motivating team members to proactively seek feedback involves leading by example, highlighting the benefits of feedback, providing training, fostering a safe environment, recognizing efforts, and setting clear expectations. By promoting a culture of continuous improvement, we empower our team to grow personally and professionally, driving success for both individuals and the organization.
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Bill Oberman, CDMP
Chief Marketing Officer | Servant Leader | Striving for Continuous Improvement
I always cringed a bit when my team called me “their boss” seems like such an outdated Don Draper term. I’m just part of the team outlining a strategy, giving direction and enabling people to do their best. Feedback needs to flow both ways to have an open environment for constructive criticism. Everyone can comment even non-marketers because it’s good to gain perspective from sales, product management, operations, etc. Everyone can feel engaged and therefore supportive of the final decision.
As a leader in marketing operations, your actions set the tone for your team's behavior. If you want your team members to ask for feedback, you must lead by example. Regularly request feedback on your own projects and demonstrate how you incorporate it into your work. This shows your team that everyone, regardless of position, can benefit from the insights of others, and it's a sign of strength, not weakness, to ask for help.
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Leith Dababneh
Head of Regulatory Affairs at Jurlique
Seeking feedback on my own projects and demonstrating how I incorporate it into my work sets the tone for the entire team. This not only shows that everyone, regardless of their position, can benefit from the insights of others, but it also highlights that asking for feedback is a sign of strength, not weakness. By embracing this approach, we can build trust at all levels.
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Priya Nath
Building Brands and Startup with AI & Empathy | Empowering Entrepreneurs | From Coding to Counselling | Lifelong Learner
Building a team culture where feedback is seen as a valuable tool for growth, not a source of fear, is crucial for success in marketing operations. Few tips are: - Publicly Request Feedback: Ask them for ideas after presenting your strategy. - Highlight the Value of Feedback in Meetings: Let them know the benefit from the feedback. For example: Thank you Team Member for their suggestion to adjust the target audience in our social media campaign. Tell them, it led to a 20% increase in click-through rates! - Be Openly Receptive to Feedback: Demonstrate a genuine willingness to listen and learn from feedback. For example: Thank the team member for highlighting a potential blind spot. And respond that you will accordingly refine the strategy.
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Aurélie P.
🚀Driving digital transformation ✨Scaling Marketing Operations (MOps)💫| Senior MOps & Marketing technology professional | MOps, Strategy, Analytics, Project Management, Marketing & Process improvement |🇫🇷🇬🇧🇪🇸
Leading by example is really important and recognizing your mistakes and what you did wrong and can improve next time. Be open, constantly ask for feedback and when people give you feedback be thankful and act on it. Don’t take it personally, you should see feedback as a positive thing, it will help you grow. Don’t be afraid to ask feedback from peers, colleagues, managers and people in your team.
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Jayne Enskat
Head of Marketing at Pepe’s Piri Piri
Building a team that trusts each other is important. Its ok to make mistakes as long as you learn by then. Get feedback from everyone involved in your work or a project. You will not think of everything no matter your position in the company.
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Thomas McAdam
Award Winning Marketing | Performance & Growth Specialist - B2B & B2C | SEO | PPC | Social Media | Photography | Video | Insight & Analytics📍 Zurich
Demonstrate the importance of seeking feedback by actively soliciting input from your team and other stakeholders. Share your own experiences of how feedback has helped you grow professionally and improve your work. By leading by example, you set a precedent for proactive feedback-seeking behavior that others will be more inclined to follow.
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Jake Letwin
Growth Marketing Manager at Ribbon - Brand Strategy + Growth Marketing
Lead by example in seeking and using feedback to improve your work, demonstrating that gaining insights from others is a strength, encouraging your team to do the same.
Sometimes, the reluctance to seek feedback stems from not knowing how to do it effectively. Provide your team with training on how to request and receive feedback. Teach them the art of asking open-ended questions that elicit detailed responses, and coach them on how to respond to feedback constructively. With the right tools and understanding, your team will feel more comfortable and empowered to initiate these conversations.
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Thomas McAdam
Award Winning Marketing | Performance & Growth Specialist - B2B & B2C | SEO | PPC | Social Media | Photography | Video | Insight & Analytics📍 Zurich
Teach team members how to formulate specific questions to elicit valuable feedback, how to actively listen and process feedback, and how to use feedback to drive meaningful improvements in their work. Equip them with the skills and confidence to proactively seek feedback from peers, managers, and clients.
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Jake Letwin
Growth Marketing Manager at Ribbon - Brand Strategy + Growth Marketing
Offer training on how to effectively seek and respond to feedback, teaching your team to ask open-ended questions and handle responses constructively, boosting comfort and engagement.
Recognition plays a crucial role in motivating behavior. When a team member proactively seeks out feedback and acts on it, acknowledge their initiative. Celebrate the successes that come from applying feedback to show the tangible benefits of this practice. Public recognition can also inspire others to follow suit, creating a ripple effect of proactive feedback-seeking within your team.
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Bill Oberman, CDMP
Chief Marketing Officer | Servant Leader | Striving for Continuous Improvement
What I’ve found helpful is providing recognition for little things…just giving a thank you for finishing a project ahead of time or fulfilling a request amongst other duties y’know just the day-to-day grind stuff. People need to feel appreciated for doing their job well, so they feel their efforts matter. It shows that you’re paying attention and it’s an opportunity to give feedback, instill confidence and motivation.
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Jayne Enskat
Head of Marketing at Pepe’s Piri Piri
Praise where it is relevant. I think people like to be praised and it is not as often as people get pulled up on things. It makes people feel good to have positive things said about them.
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Jake Letwin
Growth Marketing Manager at Ribbon - Brand Strategy + Growth Marketing
Acknowledge and celebrate team members who actively seek and apply feedback, showcasing the benefits and motivating others to engage in similar proactive behavior.
It's important to remember that requesting feedback can be daunting. Offer your team members the support they need by providing a safe space for these exchanges. Ensure that feedback sessions are respectful and focused on development. When team members know they have a supportive environment, they'll be more likely to take the risk of asking for feedback, knowing that their efforts are geared towards positive outcomes.
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Jake Letwin
Growth Marketing Manager at Ribbon - Brand Strategy + Growth Marketing
Provide a supportive environment for feedback, ensuring it's respectful and developmental, encouraging team members to engage more confidently and constructively in feedback sessions.
Finally, emphasize the concept of continuous improvement. In marketing operations, the landscape is always changing, and so should the skill sets of your team. Encourage them to see feedback as a means to continually refine their abilities and adapt to new challenges. When they understand that feedback is an integral part of staying relevant and competitive, they'll be more proactive in seeking it out as part of their professional routine.
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Aurélie P.
🚀Driving digital transformation ✨Scaling Marketing Operations (MOps)💫| Senior MOps & Marketing technology professional | MOps, Strategy, Analytics, Project Management, Marketing & Process improvement |🇫🇷🇬🇧🇪🇸
Feedback should be actionable and precise. Also ensure that you adapt to the person receiving the feedback, some people like direct feedback, other people need to be told the same in a different way or they might take it personally. Offer also suggestions on what could be done better. And you should also share positive feedback when someone did something great not only feedback on things that can be improved but also on things that work well.
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Priya Nath
Building Brands and Startup with AI & Empathy | Empowering Entrepreneurs | From Coding to Counselling | Lifelong Learner
Some other things that can be done are: - Make Feedback Actionable and Timely: Ensure feedback is specific, actionable & delivered promptly. Avoid vague critiques that leave team members unsure of how to improve. Example: Instead of saying "This doesn't feel right," offer specific suggestions like "The call to action button could be more prominent" or "Consider adding data visualization to support your point." - Utilize Feedback Tools: Consider implementing online anonymous feedback tools. These tools can provide a more comfortable platform for team members to share their perspective, especially for those who might be hesitant to give feedback directly. Remember, fostering a feedback-rich environment takes time & effort.
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