Here's how you can infuse creativity into your social selling approach.
Social selling, a blend of social media's reach and traditional sales tactics, is evolving. To stand out, creativity is not just a buzzword but a necessity in your social selling approach. It's about engaging with prospects in a way that's both personal and innovative. This means going beyond automated messages and generic content. Instead, tailor your interactions to show that you understand the unique challenges and opportunities your potential customers face. By infusing creativity into your social selling, you can build stronger relationships, foster trust, and ultimately, close more deals.
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Jens Stockel 🚀Growth Specialist @ HubSpot 🧡 ✨ | Empowering Businesses to Scale and Thrive | Sales Leader & Strategist with 20+ Years…
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𝗗𝗮𝗴𝗺𝗮𝗿 𝗛𝗼𝗲𝗰𝗵𝗲𝗹I help you to become a Sales-Fluencer 🚀 • Social Selling & LinkedIn • Social Selling Masterclass • Sales-Fluencer…
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Marta García GilComunicación y Marketing Sanitario | Estrategia de Marketing | B2B | Consultora y Formadora | Experto en LinkedIn |…
Personalization is the cornerstone of creative social selling. Rather than broadcasting the same message to everyone, take the time to understand the individual needs and interests of your prospects. Craft content that speaks directly to them, whether it's a custom video message, a tailored article, or an infographic that resonates with their industry. This level of personalization shows that you value their specific situation and are invested in providing solutions that truly fit their needs.
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Jens Stockel 🚀
Growth Specialist @ HubSpot 🧡 ✨ | Empowering Businesses to Scale and Thrive | Sales Leader & Strategist with 20+ Years Experience in SaaS, Software, Digital Media
Personalization is a key aspect of successful social selling. It involves understanding the unique needs and interests of prospects and tailoring content to resonate with them individually. By crafting personalized messages, whether through custom videos, tailored articles, or industry-specific infographics, you demonstrate a genuine commitment to addressing their specific requirements. Just as you engage with friends by considering their preferences in private conversations, the same approach should be mirrored in your social selling efforts. Meaningful content tailored to individuals, not just at a business level but on a personal level, is crucial in a world dominated by automation. Research and personalization add a human touch.
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Marta García Gil
Comunicación y Marketing Sanitario | Estrategia de Marketing | B2B | Consultora y Formadora | Experto en LinkedIn | Networker
Es tan importante comunicar en redes sociales dirigiéndote a tus potenciales clientes, como hablar desde tu propia experiencia y visión del área en el que eres especialista. Tú comunicas de manera única e irrepetible. Crea tu propio contenido, ¡personalízalo!
Authentic engagement is key to making a lasting impression. Instead of pushing for a sale, focus on starting genuine conversations. Ask questions, share insights, and provide value without expecting anything in return. This approach not only helps you learn more about your prospects' needs but also establishes you as a thought leader who is genuinely interested in their success.
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Jens Stockel 🚀
Growth Specialist @ HubSpot 🧡 ✨ | Empowering Businesses to Scale and Thrive | Sales Leader & Strategist with 20+ Years Experience in SaaS, Software, Digital Media
Personalization and authentic interaction are crucial in social selling. It's about tailoring content fitting prospects' needs and engaging sincerely. Amid automation, the human touch differentiates you. Prior to sending a message, think: Would this captivate me? Aim for a connection surpassing business discourse. Initiate dialogues, ask strategic questions, share insights, provide consistent value expecting nothing immediate in return. This not only deepens your understanding of your prospects, but also solidifies you as a trusted advisor. It's about building authentic relationships and fostering elevated prospect engagement.
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Marta García Gil
Comunicación y Marketing Sanitario | Estrategia de Marketing | B2B | Consultora y Formadora | Experto en LinkedIn | Networker
Vender sin vender..... Es el resumen. Cuenta cómo haces tu trabajo para que se interesen por trabajar contigo. surgirán las conversaciones e interacciones de manera espontánea.
Humans are visual creatures, and leveraging this in your social selling can be incredibly effective. Use images, videos, and graphics to tell a story about your product or service. A well-crafted visual narrative can convey complex information easily and is more likely to be remembered and shared. This not only increases your reach but also helps prospects visualize how your offering can fit into their lives.
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Marta García Gil
Comunicación y Marketing Sanitario | Estrategia de Marketing | B2B | Consultora y Formadora | Experto en LinkedIn | Networker
No importa si eres visual, auditivo o kinestésico en tu forma de comunicarte.... la mayoría de las veces somos una mezcla de las tres. Por eso funcionan tran bien los cídeos en las redes sociales. Además, te ayudan a explciar mejor lo que haces y cómo lo haces. ¡No dudes en utilizar el vídeo!
Humor can be a powerful tool in social selling when used appropriately. It humanizes your brand and can make your messages more memorable. However, it's important to strike the right balance and ensure your humor aligns with your brand voice and audience expectations. When done right, a touch of wit can differentiate your messages from the sea of standard sales pitches.
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𝗗𝗮𝗴𝗺𝗮𝗿 𝗛𝗼𝗲𝗰𝗵𝗲𝗹
I help you to become a Sales-Fluencer 🚀 • Social Selling & LinkedIn • Social Selling Masterclass • Sales-Fluencer Program • Sales Digitalization & AI • C-Level Personal Branding • 16 years Global Sales • Founder & CEO
If you have a sense of humor in real life, it should be reflected online as well, as it's a part of you. If you're not that kind of person, don't try to force it online—that's just not authentic! When used appropriately, humor can humanize your brand and make your messages more memorable, but always ensure it aligns with your brand voice and audience expectations.
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Marta García Gil
Comunicación y Marketing Sanitario | Estrategia de Marketing | B2B | Consultora y Formadora | Experto en LinkedIn | Networker
En mi opinión es muy difícil usar el humor de manera equilibrada, ¡pero se puede! Hay grandes ejemplos en las redes sociales. Busca tu lugar más cómodo. el mío son los memes....
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Jens Stockel 🚀
Growth Specialist @ HubSpot 🧡 ✨ | Empowering Businesses to Scale and Thrive | Sales Leader & Strategist with 20+ Years Experience in SaaS, Software, Digital Media
In social selling, integrating humor can often yield delightful results. Memes or funny videos that resonate with your prospect's world can serve as effective icebreakers. Still, it's essential to stay true to your personality. If humor isn't your forte, forcing it might misalign with your usual communication. The key to social selling is authenticity while mirroring your dialogue to your target. Let's remember, amidst a grueling workday, a joke could be a welcome diversion, sparking a giggle or a smile. What better way really to initiate a connection!
Interactive elements such as polls, quizzes, and contests can add a layer of engagement to your social selling efforts. These tools not only entertain but also provide valuable insights into your audience's preferences and behaviors. By encouraging participation, you create a two-way conversation that can lead to deeper connections and more informed sales strategies.
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Marta García Gil
Comunicación y Marketing Sanitario | Estrategia de Marketing | B2B | Consultora y Formadora | Experto en LinkedIn | Networker
Preguntar de manera abierta a tu audiencia, a veces no genera interacción o comentarios desde ellos hacia ti. Yo creo que es más útil generar una encuesta y después escribir en privado a los que se tomaron el tiempo de responder. Se genera interacción directa y conoces mejor a la persona detrás de la respuesta.
The social selling landscape is constantly changing, and so should your approach. Keep learning about new social media features, trends in your industry, and the evolving needs of your prospects. By staying informed and adaptable, you can continuously infuse creativity into your social selling methods, ensuring that your strategies remain fresh and effective.
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Achilleas Voutsinas
Sales Enablement & Lead-capture for Events, powered by AI
Try to engage customers outside of a pitch-setting, acquire market info and conduct research, this will help to later pitch and sell more efficiently
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